Presentation by John Keogy of GoGrid #structureconf More at http://event.gigaom.com/structure/

1. CLOUDENOMICS FROM A SERICE PROVIDER’S
PERSPECTIVE: THE AMAZON FACTOR
SPEAKER: John Keagy
CEO and Founder
GoGrid
Friday, July 27, 2012

2. Cloudonomics
From
a
Service
Provider’s
Perspec5ve:
The
Amazon
Factor
June
2012
John
Keagy
–
CEO
&
Founder,
GoGrid
Friday, July 27, 2012

3. What
isn’t
covered
in
Cloudonomics…
Not
an
oversight…
Joe
wanted
this
book
to
be
4meless
and
seminal
and
it
is.
Amazon
=
cloud
•Not
founded
to
sell
off
excess
compute
capacity
§Not
gonna
work
for
1%
margins
CONFIDENTIAL
©
2011
GoGrid
06/14/12
Friday, July 27, 2012

4. Today
you
can
“Cloud
Wash”
and
s5ll
win
On-­‐Prem-­‐Cloud Fana5Cloud Enterprise Secure-­‐Cloud
Cloud
Lots
of
hype
crea4ng
a
rising
4de
for
all
vendors
CONFIDENTIAL
©
2011
GoGrid
06/14/12
Friday, July 27, 2012

5. “It's
only
when
the
5de
goes
out
that
you
learn
who’s
been
swimming
naked.”
CONFIDENTIAL
©
2012
GoGrid
Friday, July 27, 2012

6. Many
cloud
vendors
are
actually
fear-­‐mongering
about
the
cloud
1.Not
secure
or
compliant
2.Too
expensive
3.Lacking
capabili4es
4.Too
hard
to
use,
control,
&
manage
5.Not
reliable
CONFIDENTIAL
©
2011
GoGrid
06/14/12
Friday, July 27, 2012

7. The
Cloud
is
young
Don’t
make
business
decisions
based
on
today’s
offerings!
CONFIDENTIAL
©
2011
GoGrid
06/14/12
Friday, July 27, 2012

8. Imagine
the
marketplace
in
18
months…
1.Security
&
compliance
à 2X
the
security
2.Cost
à 50%
of
the
current
cost
or
less
3.Limited
capabili4es
à 2X
the
capabili5es
4.Ease
of
use/control/
transparency
à 2X
beZer
5.Reliability
à 2X
the
reliability
CONFIDENTIAL
©
2011
GoGrid
06/14/12
Friday, July 27, 2012

9. Who’s
wearing
the
shorts
now?
On-­‐Prem-­‐Cloud Fana5Cloud Enterprise Secure-­‐Cloud
Cloud
CONFIDENTIAL
©
2011
GoGrid
06/14/12
Friday, July 27, 2012

10. Who’s
wearing
the
shorts
now?
Enterpris
Fana5Clo Cloud e Secure-­‐Cloud
On-­‐Prem-­‐Cloud ud
CONFIDENTIAL
©
2011
GoGrid
06/14/12
Friday, July 27, 2012

11. Who’s
wearing
the
shorts
now?
Enterpris
Fana5Clo Cloud e Secure-­‐Cloud
On-­‐Prem-­‐Cloud ud
CONFIDENTIAL
©
2011
GoGrid
06/14/12
Friday, July 27, 2012

12. Thank
You!
CONFIDENTIAL
©
2011
GoGrid
06/14/12
Friday, July 27, 2012

13. Friday, July 27, 2012