MPI World Forum Next Generation Event - Smart use of Social Media during Events

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Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop …

Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop

MPI World Forum Next Generation Event Session:
Spread the Word: How to Leverage the Use of Social Media During Events

Speaker: Gerrit Heijkoop, Executive Partner & Strategy Advisor How Can I Be Social (HCIBS)
Location: World Forum The Hague, Netherlands
Date: 13 Jan 2013, 13:45 - 15:15

Description:
A picture says more than a thousand words. An interesting photo on Facebook is easily viewed by more than a thousand people. Now, how can you leverage this for your advantage during your next event?
In this interactive session, explore how you can create opportunities during your event that your participants would love to share.

Learning Outcomes:
1. Understand the importance of tapping into the 2nd degree network of your participants and how to do that in a live experience.
2. Define a simple checklist of things to organize during your events to engage participants on social media.
3. Examine creative ideas for leveraging social media at your next event.


Article related to session on HCIBS Blog:
Spread the word: how can Social Media increase the reach of my event?
Posted on April 24, 2013 by How Can I Be Social (HCIBS)

Many event planners search for new ideas to reach more attendees. Social Media can help you to extend your reach beyond the boundaries of the physical event, meeting, trade show or conference. In this post I would like to share some tactics to make this work for you.

Read more at:
http://how-can-i-be-social.com/spread-word-social-media-increase-reach-event/

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Transcript

  • 1. Gerrit Heijkoop, How Can I Be Social (HCIBS)
  • 2. Spread the Word How to Leverage the Use of Social Media During Events
  • 3. “Have you been active on the #MPIWFNGE Social Media channels?”
  • 4. Twitter: @GHeijkoop Facebook: /HCIBS Photos, Feedback and Findings
  • 5. story
  • 6. 3.500 500 20
  • 7. Lessons #Haren 1. Power of networks 2. User generated content 3. Access to mass media 4. Community takes action
  • 8. Where do you stand?
  • 9. “I am doing pretty well on Social Media” Disagree Agree
  • 10. “I am doing pretty 1. Why are you standing where you are standing? well on need to moveMedia” right? Social further to the 2. What would you Disagree Agree
  • 11. why
  • 12. What is the purpose of the knife? A. To make as many cuts as possible B. To make eating an apple easier C. To make cutting easier D. To cut as fast as possible E. To cut without getting hurt F. All of the above Internet TXT Twitter # votes: 27 Time: 45s This text box will be used to describe the different message sending methods. The applicable explanations will be inserted after you have started a session. It is possible to move, resize and modify the appearance of this text box.
  • 13. What is the purpose of the knife? A. To make as many cuts... B. To make eating an apple... C. To make cutting easier D. To cut as fast as possible E. To cut without getting... F. All of the above 0.0% 63.0% 22.2% 0.0% 3.7% 11.1%
  • 14. a strategic choice
  • 15. A Social Strategy … Customer Service Stakeholder Community Brand Exposure Professional Development
  • 16. why
  • 17. Lessons #Haren 1. Power of networks 2. User generated content 3. Access to mass media 4. Community takes action
  • 18. SHARE!
  • 19. 2005 2013
  • 20. change
  • 21. AIDA still exists… Attention Interest Desire Action Share
  • 22. how
  • 23. Lessons #Haren  Power of networks 2. User generated content 3. Access to mass media 4. Community takes action
  • 24. What is the best type of content to share? A. Short text D. Link B. Photo E. PDF file C. Video # votes: 31 Internet TXT Twitter Time: 45s This text box will be used to describe the different message sending methods. The applicable explanations will be inserted after you have started a session. It is possible to move, resize and modify the appearance of this text box.
  • 25. What is the best type of content to share? A. Short text B. Photo C. Video D. Link E. PDF file 6.5% 77.4% 12.9% 3.2% 0.0%
  • 26. what
  • 27. how
  • 28. “Me and …?”
  • 29. wait …
  • 30. What are we doing?
  • 31. Checklist for your next event 1.Facilitate: Icon, Backdrop & Action 2.Stimulate: Hostess, Hash-tag, Offline Reminder 3.Reward: Contest, VIP-treatment
  • 32. #contest Share an update on Social Media, which 1. 2. 3. 4. Contains #MPIWFNGE Exposes @MPINL & @WorldForum_ Cannot mention it’s a ‘contest’ Gets most likes or interaction before 17:00
  • 33. wrap-up
  • 34. Before we go …
  • 35. receive slides & e-book “The Ultimate Social Media Roadmap” gerrit@hcibs.com twitter: @gheijkoop #MPIWFNGE
  • 36. Gerrit Heijkoop How Can I Be Social (HCIBS) Twitter: @HCIBS or @GHeijkoop Facebook: /HCIBS
  • 37. Spread the Word How to Leverage the Use of Social Media During Events