Mobile Marketing 101for Local BusinessesUnderstanding How TheMobile Revolution Can
What is Mobile Marketing? W ikipedia Definition of Mobile Mar keting In November 2009, the Mobile Marketing Association updated its definition of Mobile Marketing: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
In Other Words… For Small Businesses: Mobile Marketing is the “New-Age” way todeliver permission-based, targeted, and easy- to-use promotion offers to millions of consumers via their mobile devices.
Times Have ChangedYears Ago, Advertisers Could Reach Most of America with Just TWO 60 Second TV Commercials Not anymore… Today, consumers spend MUCH LESS time viewing TV commercials and more time in front of their PC’s and Mobile Devices
Mobile Usage Statistics Did You Know…Ø More Americans Own Mobile Phones than Computers?Ø Most Consumers Age 18-34 Now Own Smartphones?Ø U.S. Mobile Commerce Sales Surged 91.4% in 2011?
Mobile Usage Statistics Did You Know…Ø By 2014, Mobile Internet Usage is Expected to Exceed Desktop Internet Usage?Ø More than 50% of all “Local” Searches are Done from a Mobile Device?Ø Over 350 MILLION People Access Facebook from Their Mobile Devices?
Consumers LOVE Mobile DevicesØ It Takes 90mins for the Average Person to Respond to an Email… But it Takes 90 SECONDS for them to respond to a Text MessageØ Our Mobile Devices are the First Thing We Check in the Morning and the Last Thing We Check Before Bed
Consumers LOVE Mobile DevicesØ Adults Now Spend More Time with Mobile Devices than Print Media Such as Newspapers and MagazinesØ 91% of Americans Keep Their Mobile Devices within Arm’s Reach 24/7Ø Mobile Coupons Get 10 TIMES the Redemption Rate of Traditional Coupons
Consumers LOVE Mobile DevicesØ Nearly Half of Generation Y Would rather Lose Their Wallet or Purse Than Their Mobile DeviceØ The Average Person takes 26hrs to Report a Lost Wallet… But They Report a Lost Phone within 68mins
What Are We Doing on Our Mobile Devices?Ø Communicating • Emailing, Texting, Sending Pictures, Social Networking, Blogging, and More
What Are We Doing on Our Mobile Devices?Ø Personal Business • Checking Weather, Reading News, Shopping, Maps/Directions, Stock Quotes, Looking for Local Products/Services, and MoreØ Passing Time • Playing games, Downloading Ringtones, Watching Videos, and More
Most Popular Forms of Mobile Marketing Technology Ø SMS (Short Message Service) Text Messaging Ø Mobile Search & Mobile Websites Ø QR Codes
What is “Text Messaging”? W ikipedia Definition of Text Messaging Text messaging, or texting, refers to the exchange of brief written text messages between fixed-line phone or mobile phone and fixed or portable devices over a network. SMS (Short Message Service) is a form of text messaging communication on phones and mobile phones.
Mobile Phones Aren’tJust for Talking AnymoreIn Fact, Nearly 3 Out of 4 Americans Sendand Receive Text Messages…… 31% of Them Prefer to “Text” than “Talk”on Their Mobile Devices
Preferred Contact Method by Number of Texts Sent/Received
Benefits of Using SMS TextMarketing in Your Businessü Builds a Powerful List of Targeted Buyersü Permission-Based – Customers Opt-in to Receive Your Text Messagesü Cost-Effective and Produces a High Rate of Returnü Very Little Technical Knowledge Required
Benefits of Using SMS TextMarketing in Your Business ü Easy to Manage and Understand ü Mass Alert to Those Who Have Opted-In to Your List ü High Deliverability Rates ü Easy to Track and Measure Results
Benefits of Using SMS TextMarketing in Your Business ü Increases Repeat Business ü Decreases “No-Shows” for Appointments ü Promotes Customer Engagement & Loyalty ü Increases Exposure, Sales, and Revenue
Interesting SMS Text Messaging StatisticsØ Approximately 90% of Consumers Read Their Text Messages within MINUTESØ 73% of Consumers WANT to Receive Special Offers on Their Mobile Devices but are Not Getting ThemØ Offers Made via SMS Text Marketing Get up to a 20% Response Rate – 10 Times More Than Traditional Methods
Different Ways to Use SMS Text Marketing in Your Business ü Start a Mobile Coupon Club ü Cross Advertise Your Text Message Campaigns ü Incorporate QR Codes into Your Campaigns ü Collect Feedback and Surveys
Different Ways to Use SMS Text Marketing in Your Business ü Text to Win ü Text Voting and Trivia ü Customer Appointment Reminders
Tips for Your SMS Promotions Ø KNOW Your Audience and Target Wisely Ø Choose Your SMS Keyword Wisely Ø Let the World Know That You Use Text Marketing!
Tips for Your SMS Promotions ü Don’t Spam; Use Opt-ins Only ü Make Sure Your Offer is Easy to Understand and Attractive ü Provide Terms and Conditions ü Clearly Layout the Redemption Rules
How to Get Started with SMS Text Message Marketing 1. Pick a SMS Text Message Vendor 2. Decide on a Target Market 3. Setup a Way to Collect Mobile Phone Numbers 4. Choose a Keyword 5. Create a Good, Strong Call to Action 6. Design Your Promotional Materials 7. Tell the World About Your Text Campaign 8. Track Your Results
What is a “Mobile Website”? W ikipedia Definition of Mobile Web The Mobile Web refers to the use of Internet- connected applications, or browser-based access to the Internet from a mobile device such as a smartphone or tablet computer connected to a wireless network.
Did You Know?One-half of All Internet Searches for LOCAL Products and Services are Performed from Mobile Devices … But There is Just ONE PROBLEM… Most Traditional Websites are NOT Compatible with Mobile Devices
A “Website” vs. a“Mobile-Friendly Website” Recent studies show that current mobile web-userexperiences are overall HORRIBLE when it comes to viewing and navigating websites Web Designers Understand How to Build Websites Made for Computers… But a MOBILE PHONE is Not a Computer…
A “Website” vs. a “Mobile-Friendly Website”ü Computers are in a steady, predictable environmentü Mobile devices are in a highly variable environmentü Computers have large screens that allow multi-taskingü Mobile devices have small screens and are not ideal for multi- taskingü Computers have keyboards and mouse for ease-of-useü Mobile devices are harder to navigate due to small keyboards and scrolling devices
Benefits of Having aMobile-Friendly Website ü Improved User Experience ü Faster Website Loading Speed ü Better User Engagement and Context ü Location-Based for Geo-Targeting
Benefits of Having a Mobile-Friendly Websiteü Improved Search Engine Performanceü Branding and Exposure to Mobile Usersü Increased Visits to Your Website and More Leadsü Accessibility to Mobile Consumers While They Are On the Go
Benefits of Having a Mobile-Friendly Websiteü Your Website Can be Viewed Wherever Mobile Cell Phone Coverage is Availableü Helps You Attract Both “New” and “Repeat” Customersü Gain the Advantage Over Competitorsü Easy to Integrate with Social Media Platforms to Boost Profits
Mobile Website TipsØ Keep it SIMPLEØ Create a Mobile Site that Caters to People Who are “On the Move”Ø Don’t Overload Your Mobile Website with Heavy Graphics or FlashØ Use the “Click to Call” and Other “Click” FeaturesØ Keep Navigation and Scrolling to a MinimumØ Design for Multiple Handsets
What is a QR Code? W ikipedia Definition of Mobile Web A QR code (abbreviated from Quick Response code) is a type of matrix barcode first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity.
What is a QR Code?Ø QR Codes are Quickly Becoming Popular in the Marketing WorldØ QR Codes Allow Consumers to Access Information About a Product or Company IMMEDIATELYØ Many Major Brands are Using Them to Engage with Customers • Best Buy, Toys R Us, Wal-Mart, Calvin Klein, and MoreØ Easily Read by Most Mobile Devices with the Help of a QR Code Reader
How QR Codes WorkØ Mobile Users Need a QR Code Reader to Scan Your QR Code • These are FREE and Come Pre-Loaded on Most SmartphonesØ You Create a QR Code to Direct Users to Your Website (or other destination)Ø User Scans the QR Code and is Immediately Redirected to Your Website (or other destination)
Different Ways to Use QR Codes in Your Business Where to Put QR Codes?Ø Add Them to Your Online Properties, Such as Websites, Social Media Profiles, Emails, Online Videos, Press Releases and MoreØ Place Them on Your Printed Marketing Materials, Such as Business Cards, Flyers, T-Shirts, Newspaper Ads, and MoreØ Place Them on Your Product Packaging and Storefront Displays
Different Ways to Use QR Codes in Your Business Where to Send Consumers When They Scan Your QR Codes?Ø Send Them to Discounts, Rewards, Coupons, and Special OffersØ Send Them to a Specific Product Page on Your Mobile WebsiteØ Send Them to Product Video Demos or Instructional Videos The sky is the limit, when it comes to using QR codes!
Benefits of Using QR Codes in Your BusinessØ Consumer Receives “One-Click” Instant Gratification • No Need to Write Down Your DetailsØ Builds Customer Excitement and Makes Your Business UniqueØ Can Easily Integrate with SMS Text Message Marketing and Mobile WebsitesØ Explosive Mobile Usage Growth Creates Even More Opportunity for Your Business
Benefits of Using QR Codes in Your BusinessØ Creating QR Codes is Cost-effectiveØ Easy to Implement, Manage, Measure, and TrackØ Bridges the Gap Between Online and Offline Marketing
QR Code TipsØ Make Sure Your QR Codes are Smartphone-FriendlyØ Don’t Print QR Codes on Glossy Paper to Prevent Scanning ErrorsØ Size Your QR Codes AppropriatelyØ Educate Your Audience About QR CodesØ Point Customers to QR Code Readers
Getting Started THANK YOU For Viewing Our Mobile Marketing for Businesses Presentation! If You Would Like More Information About How MobileMarketing Can Help Your Local Business, Contact Me Today. Mike Erwin Get Your Business Seen 239-225-3836 firstname.lastname@example.org getyourbusinessseen.com