Digital strategy consulting project for Trish McEvoy, a luxury cosmetics company. Competitor analysis, recommendations on content management, social media and website metrics, SEO, and website applications.

3. web
presence

4. Reach

5. Interact

6. Delight

7. Engage

8. web
presence
Reach Delight
Interact Engage

9. !"#$#%"%&'()*+$#,'!"#"$%&'(%)*&'++,& !"#$#%"%&'()*+$#,'-./".01&2*&'+2+&
Phase 1 Phase 2
Reach & Interact Delight & Engage
Social Media TrishMcEvoy.com
Initiatives: Initiatives:
Facebook Ratings and Reviews
Twitter My Beauty Advisor
YouTube Tutorial Central
Blog Planner Builder
E-mail Virtual Makeover

10. !"#$#%"%&'()*+$#,'!"#"$%&'(%)*&'++,&
Phase 1
Reach & Interact
Social Media
Initiatives:
Facebook
Twitter
YouTube
Blog
E-mail

11. Social Media: Permeate their online repertoire
Phase 1
Blog
E-mail
Reach & Interact
}!
Social Media
Attention
Interaction

12. Current Presence
Regional fan group
Members: 922
General fan group
Members: 234
Event planning group
(Boston-based)
Members: 91
Makeup artist-specific
group (Atlanta-based)
Members: 25
Phase 1 Reach & Interact Social Media

13. Current Presence
Discussion Board:
•!-*."+/)0'1+"2%3)&'
'
•!4/&3"#$#%02'/)05&'
'
•!6.0#)'*##"%#3050#)&'
'
Wall Posts:
•!78",'8/#9&'
'
•!:+"2%3)'1+*/&0'
'
•!:8*##0+'1+*/&0'
'
•!-%)%+0';+/&<'&/,<$#,s
'
Phase 1 Reach & Interact Social Media

14. Competitor Analysis
3%.0%&4.%56&=>BG>@F& 3%.0%&4.%56&H>B=>@F& 3%.0%&4.%56&F>=?>@F&
78998:50$6&=H=C?AE&& 78998:50$6&BBCAHB&& 78998:50$6&GCBGH&&
705;"5/<16'E'1"&)&>L009' 705;"5/<16&B'1"&)'J0.0+K' 705;"5/<16'B'1"&)>2*I'
3%.0%&4.%56&B@>BG>@F' 3%.0%&4.%56&=>D>@A& 3%.0%&4.%56&=>=?>@A&
78998:50$6'BC=@A'' 78998:50$6&B=CAA='' 78998:50$6&BCDAB&&
705;"5/<16'B'1"&)>L009' 705;"5/<16'B'1"&)>2*I' 705;"5/<16&E'1"&)&>5"#)<'
Phase 1 Reach & Interact Social Media

15. Competitor Analysis
3%.0%&4.%56&G>B>@A& 3%.0%&4.%56&?>A>@A& 3%.0%&4.%56&?>=E>@A&
78998:50$6&DC=H@& 78998:50$6&GDD&& 78998:50$6&B?CAE?&&
705;"5/<16'E'1"&)&>L009' 705;"5/<16'B'1"&)>2*I' 705;"5/<16'='1"&)&>L009'
3%.0%&4.%56&?>=G>@A& 3%.0%&4.%56&F>D>@A& 3%.0%&4.%56&F>=H>@A'
78998:50$6&BACDFF&& 78998:50$6&H?CHH@&& 78998:50$6'BC@@@'JA>=HK&
705;"5/<16&B'1"&)>2*I' 705;"5/<16&E'1"&)&>L009' 705;"5/<16'B'1"&)>2*I'
Phase 1 Reach & Interact Social Media

16. Competitor Analysis
7./$&&
!8/#/V%0''
(5*&<T"U''
P*#3"50''
M*90%1'-"+0.0+''
7"TT/'7+"L#''
RNS(''
-*#&''
70#0Q)''
P*%+*'M0+3/0+'
4/"+''
(<%'O05%+*'
MN!''
@' G@C@@@' B@@C@@@' BG@C@@@' =@@C@@@' =G@C@@@' E@@C@@@'
Phase 1 Reach & Interact Social Media

17. Usage Breakdown
Status Updates
•!:+0&&W'M*,*X/#0&'*#2'T8",&'
&
•!Y%")0&'Z+"5'Z"%#20+'
'
•!R0L'1+"2%3)&'*#2'3"8803$"#&'
'
•!:+"5"$"#&'*#2'2/&3"%#)&'
'
•!!"#)0&)&'
'
•!!*88&')"'1*+$3/1*$"#'
'
•!Y%0&$"#&W'3"51*#I[+08*)02'*#2',0#0+*8'
'
Phase 1 Reach & Interact Social Media

18. Usage Breakdown
Photo'
•!70</#2[)<0[&30#0&',*880+/0&'
'
•!O&0+[&%T5/02'*118/3*$"#'1/3)%+0&'
'
•!O&0+[&%T5/02'1+"2%3)'%&*,0'1/3)%+0&''
'
•!R0L'1+"2%3)&'
'
•!R0L'3"8803$"#&'
'
Phase 1 Reach & Interact Social Media

19. Usage Breakdown
Video'
•!="%80>.9&?>@58$6&3"51*#I'
&
&1"#&"+02'*#2'%&0+'&%T5/02'
•!A08@"<%&05?>5:$6&%&0+'&%T5/02'
&
•!B5:&<8995<C8/$6&3"#301)'./20"&'
&
•!70</#2[)<0[&30#0&'
'
•!"#$%$&!'()*+,(!-*+.+/$!
!
Phase 1 Reach & Interact Social Media

20. Usage Breakdown
Discussion Board'
•!-*."+/)0'1+"2%3)'
'
•!-*."+/)0'3"8803$"#'
'
•!70&)'1+"2%3)'Z"+'3"#2/$"#'
'
•!6U10+/0#30&'L/)<'1+"2%3)'
'
•!:+"2%3)'%&*,0'$1&'
'
•!4/&3"#$#%02'1+"2%3)&'
'
•!:+"2%3)'/#,+02/0#)'3"#30+#&'
'
•!]0#0+*8C'/#&1/+*$"#*8'
'
Phase 1 Reach & Interact Social Media

21. Usage Breakdown
Polls'
•!-*."+/)0'1+"2%3)'
'
•!-*."+/)0'3"8803$"#'
'
•!:+"2%3)')+/./*''
'
•!]0#0+*8C'/#&1/+*$"#*8'
'
Phase 1 Reach & Interact Social Media

22. Usage Breakdown
Events'
•!^#[()"+0'6.0#)&'
'
•!M*90".0+&'
'
•!M00)')<0'Z"%#20+'
'
•!R0L'3"8803$"#'+080*&0&'
'
•!!<*+/)I'0.0#)&'
'
Phase 1 Reach & Interact Social Media

23. Usage Breakdown
Promotions'
•!_/,<[/#."8.050#)'%&0+'1*+$3/1*$"#'
'
•!(%T5/)'1<")"&'*#2'./20"&'
'
•!:+"2%3)',/.0*L*I&'
'
•!P0.08&'"Z'1+/X0&&
'
Phase 1 Reach & Interact Social Media

24. Metrics
Tools'
•!7.<5D88E6&)+*39'#%5T0+'"Z'Z*#&C'#%5T0+'
&
*#2')I10'"Z'/#)0+*3$"#&C'205",+*1</3'1+"Q80'
"Z'Z*#&'
•!7.<5D88E&!@$6&)+*39'L<"'38/39&'"#'I"%+'*2&'
&
L/)<'+0*8'$50'205",+*1</3'1+"Q8/#,'
•!7.<5D88E&F5G><8/W'./0L')+0#2&'Z"+'90IL"+2&'
'
50#$"#02'/#'&)*)%&'%12*)0&'
•!7.<5D88E&H8D>95W'./0L'Z*#'1*,0'%12*)0&'/#'
&
+0*8'$50'Z"+'V%/39'+0&1"#&0C'&0#2'%12*)0&'
"#[)<0[,"'
Phase 1 Reach & Interact Social Media

25. Current Presence
16 real-time tweets Content:
0(*12!342%$)#4,!'($56! •!:+"2%3)'+0./0L&'
'
•!6.0#)'*##"%#3050#)&'
'
•!:+"2%3)'2/&3"%#)&'
'
Phase 1 Reach & Interact Social Media

26. Competitor Analysis
3%.0%&4.%56&?>=D>@F& 3%.0%&4.%56&B=>BF>@F& 3%.0%&4.%56&B>BG>@A'
78998:50$6&=CHG?&& 78998:50$6&GCBF=&& 78998:50$6&=C?=H&&
705;"5/<16&B')L00)>2*I' 705;"5/<16'E')L00)&>2*I' 705;"5/<16'B'1"&)>5"#)<'
3%.0%&4.%56&=>B?>@A' 3%.0%&4.%56&E>BA>@A' 3%.0%&4.%56&F>=H>@A'
78998:50$6&ECBG?' 78998:50$6&=CFDH&& 78998:50$6&BC@@@'JA>=HK&
705;"5/<16'E')L00)&>L009' 705;"5/<16'G')L00)&>L009' 705;"5/<16'H')L00)&>2*I'
Phase 1 Reach & Interact Social Media

27. Competitor Analysis
78998:50$&&
RNS(''
P*#3"50''
(<%'O05%+*''
-"88"L0+&''
70#0Q)''
(5*&<T"U''
@' BC@@@' =C@@@' EC@@@' HC@@@' GC@@@' DC@@@'
Phase 1 Reach & Interact Social Media

28. Usage Breakdown
:+"2%3)'N##"%#3050#)&'
:+"2%3)':+"5"$"#&'
P/#9&')"'")<0+'("3/*8'M02/*'
!"51*#I'R0L&'
Phase 1 Reach & Interact Social Media

29. Usage Breakdown
-*#']+*$)%20'
-*#'S0&1"#&0&'
:"&/$.0'S0./0L&'
6.0#)'N##"%#3050#)&'
Phase 1 Reach & Interact Social Media

30. Metrics
Tools'
•!=:>I506&)+*39'#%5T0+'"Z'Z"88"L0+&C'
&
+0)L00)&C'*#2'#*)%+0'"Z'Z002T*39`''
•!=:>I50&35.0<)6&&%T&3+/T0')"')+0#2&'/#'S(('
&
+0*20+'
•!=05/@>$C<W')+0#2&'"#';L/0+'".0+'$50C'L/)<'
'
8/&)'"Z'+08*)02')L00)&'J3*#'*&9')"'Z"88"L'
)L/0+0+K'
•!H8/>I506&)+*39')+0#2&'/#'+0*8'$50C'Z"+'
&
3"51*#I'*#2'3"510$)"+&'
•!=:55C56&1"&)')L00)&'*#2'+0&1"#2')"'
&
*%2/0#30'Z+"5'5"T/80'1<"#0C'./0L')+0#2&'
Z+"5'5"T/80'1<"#0'''
Phase 1 Reach & Interact Social Media

31. Current Presence
Product Tutorials Product Reviews
Phase 1 Reach & Interact Social Media

32. Competitor Analysis
3%.0%&4.%56&B@>==>@G& 3%.0%&4.%56&D>B?>@D& 3%.0%&4.%56&A>BA>@D' 3%.0%&4.%56&LM2NM+N'
3"D$<0>D50$6&BCHFG&& 3"D$<0>D50$6&FF@&& 3"D$<0>D50$6&BBCHHA' 3"D$<0>D50$6&ECH@G'
JK98.@$6&?' JK98.@$6'BB' JK98.@$6'F' JK98.@$6'D?'
3%.0%&4.%56&A>A>@F' 3%.0%&4.%56&D>=A>@A' 3%.0%&4.%56&F>=H>@A'
3"D$<0>D50$6&ED=' 3"D$<0>D50$6&ED' 3"D$<0>D50$6&=@@'JA>=HK&
JK98.@$6'?' JK98.@$6'=' JK98.@$6'B>L009'
Phase 1 Reach & Interact Social Media

33. Competitor Analysis
3"D$<0>D50$&&
P*#3"50''
RNS(''
(5*&<T"U''
(%T&3+/T0+&''
MN!''
7"TT/'7+"L#''
!8/#/V%0''
@' =C@@@' HC@@@' DC@@@' FC@@@' B@C@@@' B=C@@@' BHC@@@'
Phase 1 Reach & Interact Social Media

34. Usage Breakdown
Tutorials: Product Specific Tutorials: Get the Look
New Collections Behind-the-Scenes
Phase 1 Reach & Interact Social Media

35. Usage Breakdown
Charity Initiatives TV Press
Advertisements Reviews
Phase 1 Reach & Interact Social Media

36. Metrics
Tools'
•!O8"="D56&#%5T0+'"Z'&%T&3+/T0+&C'
&
3<*##08'./0L&C'./20"'./0L&C'+*$#,&C'
V%*8/)*$.0'Z002T*39`'
•!O8"="D5&P/$>#)%6&)+*39&'./0L&'".0+'
'
$50C',0",+*1</3'8"3*$"#'"Z'./0L0+&')"'
&)*)0[80.08`'
•!Q88#95&R>@586&9001')+*39'"Z'./20"&'
'
Z+"5'*88'18*a"+5&')<*)'/#38%20'
3"51*#I'#*50C'&%T&3+/T0')"'%12*)0&'/#'
S(('+0*20+`'
Phase 1 Reach & Interact Social Media

37. Current Presence
•!:+"2%3)'+03"550#2*$"#&'
'
•!:+"2%3)'+0./0L&'
'
•!(L001&)*90&'
'
•!6.0#)&'
'
Phase 1 Reach & Interact Social Media

38. Competitor Analysis
3%.0%&4.%56&E>B@>@A''
JK@.%5@6&4*/8I'
Content:
•!!/$:50$6&3"#&%50+'V%0&$"#&C'3"518*/#)&C'1+*/&0'
&
•!S5."%1&2+26&</&)"+I'80&&"#&'/#'Z*&</"#'*#2'T0*%)I'
&
•!A50$K5<C?5$6&Z*&</"#C'T0*%)IC'3080T+/)I'#0L&'
&
•!T5?>5:$6&")<0+'L0T&/)0&'*#2'1%T8/3*$"#&'
&
•!F>/E$6&")<0+'&"3/*8'502/*'3"#)0#)'
&
•!!"51*#I'#0L&'
'
•!:"88&'
'
•!3>@5D.06&&"3/*8'502/*'8/#9&'*#2'*%)<"+'T/",+*1<I'
&
Phase 1 Reach & Interact Social Media

39. Strategy
Beauty Blogs
Corporate Blog
Phase 1 Reach & Interact Social Media

40. Metrics
Tools'
•!3>%5U5%506&)+*39'2*/8I'1*,0'./0L&C'%#/V%0'
&
./&/)"+&C',0"8"3*$"#'&)*$&$3&C'*#2'"#8/#0'
%&0+&`'
•!3%.%V8"/%506&)+*39'./&/)"+'*3$./)IC'&0*+3<'
&
0#,/#0'L*+&C'90IL"+2'*#*8I&/&'
•!V8WUU5/%$W')+*39'*88'T8",'3"550#)&'/#'+0*8'
'
$50C',0)'S(('*#2'05*/8'%12*)0&'
•!=05/@K5@>.6&3"51*+0'T8",'50#$"#&'"Z'
&
3"51*#I'.0+&%&'3"510$)"+&'".0+'$50'
•!=:55C56&1"&)')L00)&'*#2'+0&1"#2')"'
&
*%2/0#30'Z+"5'5"T/80'1<"#0C'./0L')+0#2&'
Z+"5'5"T/80'1<"#0'''
Phase 1 Reach & Interact Social Media

41. Usage
•!705;"5/<16&7/L0098I'
&
•!T5<>K>5/%$6&b1)[/#'8/&)'
&
The Newsletter •!V8/%5/%6&_"8/&$3'*#2'3"#&/&)0#)'*3$./)I'".0+./0L'
'
•!^#[()"+0'6.0#)&'
'
•!!"+1"+*)0'78",'
'
•!-*30T""9'1*,0'
'
•!;L/0+'1*,0'
'
•!c"%;%T0'1*,0'
'
Phase 1 Reach & Interact Social Media

42. Metrics
•!3"D$<0>D50$6'"1$#,'/#'*#2'"1$#,'"%)'
&
Subject Line 1 •!XK5/&T.%5$6&b10#02'05*/8>S030/.02'05*/8'
&
;+/&<']0)&'("3/*8W'e"/#'%&'b#8/#0f' •!V9><EY=)08"#)&T.%5$6&!8/3902'"#'8/#9&>b10#02'05*/8'
'
•!H"9C?.0>.%5&=5$C/#6&b1$5/X0'&%Td03)'8/#0&'
&
XK5/&T.%56&@`?G'
V9><EY=)08"#)&T.%56'@`DH'
!8/39[;<+"%,<'S*)0'
Subject Line 2
!*88/#,'N88';+/&<00&W'g0h+0'b#8/#0f' (%Td03)'P/#0'='
(%Td03)'P/#0'B'
b10#'S*)0'
XK5/&T.%56&@`F='
V9><EY=)08"#)&T.%56'@`D?'
@' @`=' @`H' @`D' @`F' B'
Phase 1 Reach & Interact Social Media

43. Promotional Strategy
•!-8/0+&'
'
•!;*+,0)02'*2&'
'
•!;*+,0)'+08*)02',+"%1&'
' •!b1)[/#'8/&)'
'
•!;L00)T*39&'
'
•!70*%)I')L/0+0+&'
' •!70*%)I'T8",&'
'
•!S0./0L0+'T8",&'
'
•!:+"2%3)'./20"&'
'
Phase 1 Reach & Interact Social Media

44. Weekly Social Media Report
Media Metric Success Report Competitor Report
•!-*30T""9'
'
•!-*30T""9'N2&'
'
•!-*30T""9'P0U/3"#'
'
•!-*30T""9'M"T/80'
'
•!;L/0+'
'
•!;L/0+'(0*+3<'
'
•!;+0#2/&$3'
'
•!M"#/0+'
'
•!;L00$0'
'
•!c"%;%T0'
&
•!]"",80'i/20"'
'
•!(/)050)0+'
'
•!()*)!"%#)0+'
'
•!!"`550#)&'
'
•!;+0#2102/*'
'
•!(%T&3+/T0+&'
&
•!b10#'S*)0&'
'
•!!8/39[;<+"%,<'S*)0&'
'
•!M%8$.*+/*)0';0&$#,'
'

45. !"#$#%"%&'()*+$#,'-./".01&2*&'+2+&
Phase 2
Delight & Engage
TrishMcEvoy.com
Initiatives:
Ratings and Reviews
My Beauty Advisor
Tutorial Central
Planner Builder
Virtual Makeover

46. Website Initiatives: Be on the cutting edge
}!
Ratings and Reviews
My Beauty Advisor
Shareability
Tutorial Central
Planner Builder
Virtual Makeover Buyability
Phase 2 Delight & Engage TrishMcEvoy.Com

47. Ratings & Reviews
Features'
•!G'&)*+'+*$#,'
•!!"550#)'T"U'
'
!?50.#5&T5?>5:! •!("+)'3"550#)&W'
'
•!M"&)'Z*."+*T80'
'
380%&S16& !8"&0&)'5*)3<'
•!P0*&)'Z*."+*T80'
'
Q>#>&&*/2'"#''7+,+2'!89'(:!;<<9! S*$#,W! •!S0./0L0+'1+"Q80'
'
^'8".0')</&'1+"2%3)f''Nj0+'*'8*)0'#/,<)'L"+9/#,'"+'"%)'"#' •!i/0L'T0&)'/#'3*)0,"+I''
'
)<0')"L#C'^'9#"L'^'#0.0+'<*.0')"'L"++I'*T"%)'5"+#/#,[
*j0+'0I0&`''^'2"#h)'9#"L'L<*)'^h2'2"'L/)<"%)'5I'0I0'
T+/,<)0#0+C')<*#9&')"')</&'8/80'5*,/3'L*#2'^'*8L*I&'8""9'
L088[+0&)02f''
•!(<*+0'"L#'+0./0L&'
' •!()+0#,)<0#02'1+"2%3)'3"#Q20#30'
'
•!(<*+0'Z*."+/)0'1+"2%3)&'
' •!^#3+0*&02'1+"2%3)'9#"L802,0'
'
Phase 2 Delight & Engage TrishMcEvoy.Com

48. My Beauty Advisor
_"L'L"%82'I"%'T0&)'
Features'
•!S0*8'*2./&"+'Q,%+0'
20&3+/T0'I"%+'&9/#'
•!Y%0&$"##*/+0&'
'
)I10l'
•!40+5*)"8",/3*8'3"#2/$"#&'
'
•!!"5180U/"#')I10'
'
•!-*3/*8'&)+%3)%+0'
'
Skin Type: !<039'*88')<*)'*118I' •!6I0'*#2'<*/+'3"8"+'
'
!!R"+5*8'
' •!:0+&"#*8'&)I80'
'
!!b/8I'
' •!(103/Q3'1+"2%3)&'+03"550#202'
'
!!!"5T/#*$"#'
'
!!N3#0[1+"#0'
'
!!N,/#,''
'
•!70*%)I'10+&"#*8/)I')0&)'
' •!k#"L&'0U*3)8I'L<*)h&'+/,<)'Z"+'<0+'
'
•!!"51*+0'L/)<'Z+/0#2&'
' •!b#0'&)"1'&<"1'
'
Phase 2 Delight & Engage TrishMcEvoy.Com

49. Tutorial Central
Carolina’s Cat Eye Features'
•!!"51*#I[&1"#&"+02')%)"+/*8&'
=)>$&U8/%)Z$&:>//506&& •!:+"2%3)[&103/Q3'02%3*$"#''
'
!*+"8/#*'S"&&/' •!(0*&"#*8'8""9&'
'
•!R0L'3"8803$"#[/#&1/+02'8""9&'
'
;%)"+/*8'./20"'
()01[TI[&)01'/#&)+%3$"#&'
•!70&)'"Z'%&0+[&%T5/02')%)"+/*8&'
'
:+/#)' •!c"%;%T0'3"#)0&)'
'
(<*+0' •!:+"5")02'*3+"&&'502/*'
'
(<"L';+/&<'I"%+'T0&)'Z*30C'
&%T5/)'I"%+'"L#')%)"+/*8f'
•!R".08)I'"Z'8""9&'
' •!6U3/)02')"',0)'8""9'
'
•!(<"L3*&0'"L#'L"+9'
' •!R002'0U*3)'1+"2%3)'
'
Phase 2 Delight & Engage TrishMcEvoy.Com

50. Planner Builder
Gigi’s Planner Features'
•!i/&%*8'/#)0+Z*30'
•!S0*8'18*##0+'
'
•!S0*8'5*90%1'3"51"#0#)&'
'
•!:+"2%3)'+03"550#2*$"#&'
'
•!Y%0&$"##*/+0'S0&1"#&0&'
'
•!:0+&"#*8'3<*+*3)0+/&$3&'
'
•!()I80'
'
•!-*."+/)0')%)"+/*8&'
'
•!(<"L3*&0'"L#'18*##0+'
' •!40&/+0&'Q#/&<02'1+"2%3)'
'
•!(<*+0'1+"2%3)'1+0Z0+0#30&'
' •!:+/20'/#'*'1%+3<*&0'&<0'mT%/8)n'
'
Phase 2 Delight & Engage TrishMcEvoy.Com

51. Virtual Makeover
Features'
•!O18"*2'1<")"'"+'3<""&0'5"208''
'
•!i/&%*8'/#)0+Z*30'
'
•!M*90%1'5/++"+'*#2'.*#/)I''
'
•!:+"2%3)&'T0/#,'*118/02'
'
•!:+"2%3)'02%3*$"#'%1"#'*118/3*$"#'
'
•!i/0L'
'
Eyeliner •!M*90".0+'/#)0+Z*30'
'
F@$!&$G4$)!E$4C#>!AHE3)I>#4,!/)*4?$D!
•!^#'1+"2%3)'./0L''
'
•!:+"2%3)'+03"550#2*$"#&'
'
Eyeshadow •!-/#*8'1+"2%3)'
'
=>3?$!$@$2(3&*%!AB#>3CD!
•!M*90%1'*118/3*$"#'"#'2+*L'2"L#'
'
=>3?$!$@$2(3&*%!A.*E3?D! •!:+"2%3)'8/&)'
'
•!-+/0#2'"1/#/"#&'
' •!k#"L&'<"L'1+"2%3)'L/88'8""9'
'
•!:+"Q80'1/3)%+0&'
' •!-+/0#2'*11+".*8'
'
Phase 2 Delight & Engage TrishMcEvoy.Com

52. Staying on the cutting edge
The Next Big Things'
•!M"T/80'N118/3*$"#&'
'
•!M[!"550+30''
'
•!P/Z0&)+0*5'N118/3*$"#&'
'
•!;7Nf' '
'
Staying in the Know'
•!S5."%1&
'
•!78",&'*#2'5*,*X/#0&'
'
•!S%#L*I')+0#2&'
'
•!&X/9>/5&H.0E5C/#&
'
•!78",&'*#2'5*,*X/#0&'
'
•!!"#Z0+0#30&'
'
•!405",+*1</3'S01"+)&'
'
Phase 2 Delight & Engage TrishMcEvoy.Com

53. Search Engine Optimization
Track Keywords'
•!;+*39'3+/$3*8'/#2%&)+I'90IL"+2&'
'
•!V8UK5%5W'90IL"+2&'L</3<'
'
80*2'5"&)'10"180')"'3"51*#I'
*#2'3"510$)"+'L0T&/)0&'
•!38<>.9&H5@>.&S>D95&U.<086&
&
5"&)'/51"+)*#)'90IL"+2&'Z"+'
I"%+'/#2%&)+I'
•!;+*39'1"1%8*+'90IL"+2&'
'
•!Q88#95&=05/@$6&Q#2'1"1%8*+'
'
90IL"+2&'L/)</#'205",+*1</3''
Optimize Search Results'
•!XKCU>[5&<8/%5/%6&L0T&/)0')0U)'*#2'_;MP'
'
•!A"0<).$5&E51:80@$6&1*I[10+[38/39'Z"+$Q02'TI'3"#)0#)'"1$5/X*$"#'
&
Phase 2 Delight & Engage TrishMcEvoy.Com

54. Website Metrics
Tools'
•!X/9>/5&A"0<).$5$6&".0+'$50C'+*#9'
'
V%*#$$0&
•!V8UK5%56&L0T')+*o3'.0+&%&'
&
3"510$)"+&''
•!Q88#95&A.#5&T./E6&]"",80'+*#9/#,'Z"+'
&
3+/$3*8'90IL"+2&''
•!3).05=)>$6&$50&'*'L0T&/)0'Z0*)%+0'
'
L*&'&<*+02C'%&0+'205",+*1</3&'
•!T.C/#$&./@&T5?>5:$6&*.0+*,0'+*$#,&C'
&
+*#9'TI'+*$#,C'V%*8/)*$.0'Z002T*39'
•!Q88#95&=05/@$6&L0T')+*o3'".0+'$50'
&
L/)<'./&/)"+',0"8"3*$"#'205",+*1</3&'
Phase 2 Delight & Engage TrishMcEvoy.Com

55. Monthly Website Report
Metric Success Report Competitor Report
]"",80';+0#2&'
!"510)0'
]"",80':*,0'S*#9'
S*$#,&'p'S0./0L&'
(<*+0;</&'
b#8/#0':%+3<*&0&'

56. Social Media Website
Ratings and Reviews
My Beauty Advisor
Tutorial Central
Blog Planner Builder
E-mail Virtual Makeover

57. Reach Interact
Delight Engage

59. Thank You!