The document provides information about Gravitas Digital and Design portfolio. It summarizes their approach as refreshingly simple with experienced creatives at reasonable prices compared to large agencies. It lists the types of clients and industries they work with including international brands, startups, and established companies. It also provides examples of website design, branding, and other projects they have completed along with associated budgets.

1. February 2012
Gravitas digital and design portfolio

2. A NICE BREATH OF FRESH AIR
The Gravitas approach is refreshingly simple.
Experienced creatives, account people and digital experts,
but not at West End prices.
Large agency experience - but no eye watering large agency
bills.
Attention to detail. We probably spend more time than we
should making sure everything works properly. And being a
tad old school, we can all spell.
Plain speaking, clear thinking and a down to earth
methodology.
And jolly nice people to work with.

3. We are prepared to put our money where our mouths are.
We show how much we charge and we’re transparent too.
The examples later on all show associated budgets.
You want to get in touch and hear more?
Contact george@gravitaslondon.com or call 020 8783 9660.

4. SO WHO DO WE WORK WITH?
International brands to niche markets.
Established companies that want a rethink on their
marketing.
Start ups that want help from the word go (or even before
they press the start button).
Clients a mixture of local companies, Europe and USA.

5. HOW DO WE GO ABOUT IT?
We can build a brand right from the start (including
naming and logo design) and help set the style for all
communications.
Or we can work within existing style guidelines.
Whichever way you want to play it, we can fit in seamlessly.
Did we say you’ll find us nice to work with?
Some of our clients have been with us for years, so that must
mean something.

6. CLIENTS
SORCE
CLIENT EXPERIENCE

7. ONLINE
Digital marketing strategies
Website design and integration
Content management systems
Search engine optimisation
Data and analytics
Presentations and animation
Email build and broadcast
Games and viral campaigns
OFFLINE
Branding
Brand guidelines
Design

8. PRINT
Brand creation
Collateral
Print management
3D CGI
ADVERTISING
Print campaigns
B2B & B2C
Strategic thinking

9. websites and microsites

10. saga photobooks
project:
Branding and launch
method:
A brand new site and product
for Saga customers. The site
features all the info on the
app, how to use it and how to
order products from not just
photobooks but also prints,
tableware - even personalised
mugs.
budget for website and pdfs:
£6.0K

11. integrasco
project:
website redesign
method:
A jQuery slideshow details
the services that this leading
social media comment tracking
company offers, while the rest
of the site is a repository for
news and comment all editable
through a simple to use CMS.
budget for website:
£8.5K

12. amethyst risk
project:
web design and build
method:
The original website was a
mishmash of out of date info
and even more out of date
graphics. We were asked to
rewrite the entire site and
add extra features such as a
blog and news section. This
also included the content
management system so that the
client could keep it up to date
after delivery.
budget for website:
£5.5K

13. sony uk
project:
Intranet design and launch
method:
Design of training intranet in
Sharepoint, with modules and
bespoke carousel, all to reflect
the consumer site’s look and
feel.
Have you ever tried to make
Sharepoint look “designed”?
The good news is that by some
cunning tweaking and digital
skullduggery, you can make
Sharepoint look a lot better than
it does out of the box!
budget for intranet:
£12.2K

14. valet purchase
project:
Branding and design of
eCommerce website
method:
Launch brand through a CMS
based site offering specialised
discounts and purchase of every
car model and type across
the USA. That’s a lot of
models. Does importing
nearly 10Gb of images and
database management sound
complicated? Ask Nick, our
resident database developer
now the headache pills have
taken effect...
budget for website:
£5.5K

15. UK Evaluation Society
project:
web design and build
method:
Redesign of site with content
management system, email
updates and forum. The site is
near completion and will be the
main method of communication
for all UK evaluation members.
budget for website:
£7K

16. skoolpix
project:
web design and build
method:
Design of site with CMS and
shopping cart, plus launch
email campaign. Skoolpix does
pretty much what you’d expect
it to, a very relaxed and informal
take on the traditional school
photo. Parents can order their
pictures printed onto mugs,
keyrings, etched glass and
even bags and cushions. The
shopping cart variations were
the biggest part of the site
but altogether it was up and
running in a short period of
time.
budget for website and emails
£6K

17. email campaigns + virals

18. cognizant
project:
email campaigns
method:
A series of personalised emails
lead to one of three specific
landing pages inviting the
recipient to attend a seminar,
each concentrating on a
different aspect of Cognizant’s
vertical sectors
budget for campaign:
£4.5K

19. pitney bowes
project:
christmas viral game
method:
Launched Christmas 2011 this
timely bit of fun invites you to
zap the Fat Cats bonuses while
catching the falling Good Cats
- naturally your score can be
Tweeted or shared on Facebook
too!
budget for campaign:
£18K

20. print + collateral

21. 2wenty8 style/
description/
L or e n C l a r e t
2wenty8
A beautiful smooth moulded satin underwired cup with light padding, gives
a stunning uplifted shape to any cleavage. This sumptuous silky claret
piece embroidered in black lace, is perfect
for boudoir, special occasions and nights
out to make you feel extra special, but still
practical enough for daytime wear.
features/
n Three hook fastenings
n Fully adjustable straps
n Machine washable
n Underwired
n Soft material for a non-scratchy feel
sizes/
bra DD E F FF G GG H
28 l l l l l l l
30 l l l l l l l
32 l l l l l l l
Matching claret satin knickers and thongs wenty
also available in sizes Small (8 - 10) and
Medium (10 - 12)
contact us/
missfit
MissFit UK | Lancaster Leisure Park
wenty Wyresdale Road | Lancaster LA1 3LA
e: info@missfituk.com wenty
t: 01524 752901
project:
SLINKYDIP Design of product sheets
wenty
style/ Gold Bandeau
Red B
ande au method:
KYDIP
description/
A padded and moulded underwired
e/
PDFs working to a grid
styl
LIN
bandeau style bikini in black with gold
detailing, gives amazing support and
ini in ho
t red an
d
format for ease of updating,
S
style bik straps
and
looks stunning. Adjustable straps and ndeau
/ ired ba justable
certainly helped by some good
tion underw ing. Ad
crip oulded ks stunn
boy shorts make this piece practical, des and m
ed and loo
A padd ppor t
comfortable and sexy. azing su al,
gives am practic
black,
features/ boy sh
or ts m
table
ake th
and se
is piece
xy. photography.
n Fully adjustable straps comfor
n Fully machine washable
/
ures straps
Optional boyshorts or high leg briefs feat justable
budget for product sheets:
n
Fully ad le
n washab s
n Underwired achine leg brief
Fully m or high
yshorts
n
Soft moulded cup for extra support
tional bo
n
sizes/
n Op
n Un
de rwired
ft mou
lded cu
p for ex
tra suppor
t
£1.5K + print
bra DD E F FF G H n So
28 l l l l l l H
G
s/ FF
size F
30 l l l l l l E l
DD l
l
bra l
32 l l l l l l l l
l l
28
l
l l
34 l l l l l l l l
l l
30 l
36 l l l l l l l l
l l
32
l e
l l d Larg
Bottoms are available separately in sizes Small, Medium and Large l l ium an
l l all, Med
34 l sizes Sm
l ra tely in
36
l
ailab le sepa
are av
Bo ttoms
contact us/
MissFit UK | Lancaster Leisure Park
Wyresdale Road | Lancaster LA1 3LA
e: info@missfituk.com
t: 01524 752901 rk
re Pa
us/ Leisu
ster 3LA
tact anca r LA1
con Fit U
K | L caste
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Road
sdale k.com
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is
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e: in 2
4 75
t: 0152

22. information
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t, UK Gov
r th as
to, unde n or individual, From the Information Sec
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Leadership in thought and action
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Private preparin IT security eva yst’s rep our core
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have a pro sis e goals iples of lue for mone
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Design and print of collateral
following on from the style set
up for the website.
budget for 3 brochures inc
identify, understand, reduce and copywriting and pictures:
manage risk w w w. a m e t h y s t r i s k . c o m
The flexibility to meet your requirements
Amethyst’s data recovery services are available for large volume, long-term
service level agreements and for one-off single device analysis. Our team
£3.5K + print
is on hand to discuss your specific requirements and to explain the options
relevant to your needs.
Amethyst’s data recovery services Amethyst can perform data recovery on a range of electronic devices. Amethyst’s reputation as leaders
in data recovery is based on our
We offer a wide range of expert data recovery services from the These include:
core principles of independence,
extraction of data to evidential standards for use in civil or criminal Data Storage Devices trust, quality and value for money.
prosecutions, right through to the recovery of important data from
n Computer
Drives Our aim is to be the foremost
failed or damaged devices.
n Memory
Cards provider of professional security
At Amethyst we perform data recovery to an evidential standard on a n Memory
Sticks services. We offer leadership in
wide range of electronic devices using leading forensic products. both thought and action.
Mobile Devices
The consultants on our forensics team are all fully certified in the use of As information security specialists,
n Mobile
Telephone Handsets
the forensic equipment employed. They all have security clearance and Amethyst operates in both the
n SIM
Cards
are experts in handling sensitive and protectively marked material. government and commercial
n Smartphones
Amethyst has a team permanently engaged on-site with a high profile sectors.
UK police force, providing critical data recovery services that support Other Devices We offer a range of information
major criminal investigations. Such services are fully compliant with the n Digital
Cameras risk management services to
ACPO guidelines relating to computer-based electronic evidence. n Personal
Data Assistants identify, understand, reduce and
n Satellite
Navigation Devices manage risk.
w w w. a m e t h y s t r i s k . c o m

23. key theme exploring regional networks
Only connect? Building bridges,
networking for the future.
ukes
enhance development and application of skills
Evaluation, economic n
relevant to employment
The publication of the IEF undoubtedly raised the profile
of evaluation within RDAs. It also highlighted some of the
their evaluation capacity:
n all Rdas had developed evaluation strategies
development and changing n contribute to sustainable development. methodological challenges involved in effective evaluation in and evaluation was firmly embedded in their project
the complex context of regional economies. management processes. Evaluation capacity was a key
institutional structures In order to bring about this change in the English In late 2007, PricewaterhouseCoopers (PwC) was part of the National Audit Office RDA performance
regions, the eight RDAs, plus the London Development commissioned by central government to undertake a meta reviews of 2009/10.5
project:
Agency, had a significant budget, totalling over two billion evaluation to assess the economic impact of the RDAs. This n Evaluation practitioners from across the RDA
introduction pounds in the financial year to March 2010. An enormous impact assessment drew on evaluations commissioned by network met regularly to share good practice.
wE havE EnTEREd a TiME of significant change in variety of projects and programmes has been delivered, individual RDAs – resulting in a marked increase in evaluation n The office of Project and Programme advice
the public sector. This is particularly the case at a regional
level, where institutional structures are undergoing a major
reordering. This reordering includes the abolition of Regional
from supporting entrepreneurs, to remaking city centres,
to dealing with the economic consequences of unexpected
events such as the foot-and-mouth outbreak in 2001 and
activity by RDAs in order to meet PwC’s requirements for
evidence (for any one RDA to submit acceptable evidence, it
needed to demonstrate that activity covered by 60 percent
and Training (OffPAT) had developed a central e-library
for member organisations to share evaluation reports.
Many RDAs also published reports through either RDA
Newsletters and printed
Development Agencies (RDAs).
This article considers the implications of this change
the 2007 floods.
Guidance issued by central government1 early on in
of spend in a specified period had been externally evaluated
to the required standard). The PwC report focussed on
websites or other regional networks such as Regional
Observatories.6
ISSN 1743-9
54X collateral
for evaluation in the regions, specifically with respect to the the lifetime of RDAs made it clear that RDAs were expected economic impacts, so their assessment of the quality of n Evidence from evaluations was seen as a central
RDAs. We summarise the history of evaluation at RDAs and to evaluate their projects and programmes. The guidance, evaluations submitted as evidence was largely based on the component in the development of integrated strategies
consider the consequences of the loss of evaluation capacity however, was unspecific about the government’s expectations ability of the evaluations to establish robust Gross Value for each region.
method:
in the regions. This period of restructuring presents us with of RDA evaluation. A far more comprehensive view, tailored Added Impact figures rather than other aspects of the IEF.
opportunities for applying good practice and learning in the to the context of RDAs, was set out in the 2006 ‘Impact
winter 2010
winter 2010
The report was published in 20093 and showed that RDAs 2010 The times they are a-changing
newISSN 1743-954X that emerge; but we also face risks of
organisations Evaluation Framework’ (IEF)2, which emphasised the need ISSN 1743-954X
were having a substantial positive net economic impact on The coalition government is committed to abolishing
learning being lost as RDAs close and people move on.
Rdas and evaluation 1999–2009
for:
n planning and resourcing evaluation
n a clear ‘programme theory’ at the heart of the
regional economies.
The experience of gathering evidence for the PwC
RDAs by March 2012. It is anticipated that some of their
functions will be taken on by Local Enterprise Partnerships Design and print of newsletters
report drew attention once again to the practical difficulties (LEPs). However, at this stage, what LEPs will look like in
RDAs were established by the Regional Development evaluation involved in carrying out robust economic impact evaluations practice and how their functions will be funded and delivered
and programmes. These are a
6 7
Agency Act of 1998. Their purpose was to: n assessing the additionality of economic impacts of a complex mix of initiatives delivering diverse outcomes remains unclear. Other functions will be nationally led; in
couple of examples of typical
n further economic development and regeneration n going beyond quantitative outputs and looking at over different time spans. This resulted in further guidance some regions, a debate is ongoing on whether any functions
n promote business efficiency, investment and ‘Strategic Added Value’ achieved by investments being issued to supplement the IEF.4 should be retained at either a regional or cross-LEP level.
competitiveness n considering environmental impacts of projects and At the beginning of 2010, it was clear that RDAs and The Department for Business Innovation and Skills has
programmes.
projects.
n promote employment their partners had made great strides forward in developing stated in its evaluation strategy that evaluation will remain
Key them
Exploring e: typical budget for 16pp
networks regional
newsletter:
£950 + print
typical budget for 8pp
programme:
£650 + print
10
spring 2010
spring 2011
winter 20
Key theme: Key theme:
Evaluating Impact in Challenges, opportunities and
innovation in evaluation practice
the Current Crisis