1. size and
proportion
To ensure legibility, the Cumberland
logo should never be reproduced
at sizes smaller than one inch wide.
(See Figure K.) The Cumberland logo’s
proportions should never be altered.
Do not condense or extend the logo.
(See Figures L and M.)
Graphic Standards Manual
Preliminary – Version 1.0 | January 2012
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2. introduction
The Importance of Graphic Standards 2 Master signature
3 Signature color
The first crucial step in establishing trust in a relationship is recognition. If every time a child looked
4 Color applications
at a parent, the parent looked different, how would the child recognize who to trust? Maintaining 5
a consistent, visual look and feel to be paired with the overall experience a customer has with an 6
organization is the first step toward successful branding. The way we identify ourselves in all types of 7
communications is the way we tell the world who we are. Consistency creates an appropriate public 8
image and says that Stony Brook University is well-founded, timeless, stable and therefore trustworthy. 9
10
To properly ensure that these feelings are conveyed appropriately and responsibly, all departments 11
and facilities of Stony Brook University are expected to conform to the graphic standards set forth in 12
this guide in ALL communications – internal and external: print, electronic, apparel and signage. 13
14
15
16
17
18
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3. master signature
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master signature
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g r a p h i c s ta n d a r d s v e r s i o n 1.0

4. signature color
The two primary colors used in the Stony
Brook University brand are Red,
2-color application PANTONE® 187, and Black. Each color
has been translated to 4-color, RGB values
and BLACK for additional environments.
C: 0 R: 0 Properly maintained and upheld, the
red M: 0 G: 0 consistent use of these specified colors
Y: 0 B: 0
PMS 187 K: 0 reinforce the visual recognition of not only
the Stony Brook brand, but also any and
all forms of marketing collateral.
C: 0 R: 0
black M: 0 G: 0
Y: 0 B: 0 Never alter these color values in any way,
Black K: 100 as they have been tested for printing.
To ensure that the PANTONE® Matching
System (PMS) colors are reproduced
correctly please use the Pantone swatch
books when checking printed proofs.
g r a p h i c s ta n d a r d s v e r s i o n 1.0

5. color applications
The two primary colors used in the Stony
Brook University brand are Red,
2-color application PANTONE® 187, and Black. Each color
has been translated to 4-color, RGB values
and BLACK for additional environments.
Properly maintained and upheld, the
1-color application - red consistent use of these specified colors
reinforce the visual recognition of not only
the Stony Brook brand, but also any and
all forms of marketing collateral.
1-color application - black
Never alter these color values in any way,
as they have been tested for printing.
To ensure that the PANTONE® Matching
grayscale application System (PMS) colors are reproduced
correctly please use the Pantone swatch
books when checking printed proofs.
grayscale application
g r a p h i c s ta n d a r d s v e r s i o n 1.0