Social Media For Social Good Class 3.3.09
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Social Media For Social Good Class 3.3.09

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Powerpoint from March 3 class on Geoff Livingston's book, "Now is Gone." By Qui Diaz

Powerpoint from March 3 class on Geoff Livingston's book, "Now is Gone." By Qui Diaz

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Social Media For Social Good Class 3.3.09 Social Media For Social Good Class 3.3.09 Presentation Transcript

  • Georgetown University Social Media for Social Good NOW IS GONE March 3, 2009
  • Building a Successful Social Media Effort
    • Research: Focus on the Community’s Interests
      • Use the right tools
      • Identify the social network Back Channel
      • Read and participate
      • Identify top market concerns and issues
  • Outcomes and Measurement
    • Why do it if you don’t have goals in mind?
    • Determine outcomes now:
      • Changed perception?
      • ROI?
      • Influence or relationships?
    • Assign measurement
    • Measurement tools
  • The Editorial Mission
    • Your company is now a media generator
    • Great content serves interests
    • Tangents create content opportunities
    • Tie your subject matter expertise to your stakeholders’ interests
    • Result: Valuable information
    • Codify it in writing, but remain flexible
  • Who and What
    • Individual community manager vs. team
    • CEO blogs and transparency
    • Schedules
    • Flexibility for events
    • NO SHORT-CUTS!
  • Compel Stakeholders with Great Content Every Time!!!
  • Engaging Your Community
    • Participation is marketing
    • RSS and SM tag based marketing
    • Social network participation
    • Traditional media relations
    • Blogger relations – listen for community standards
    • Social media releases
    • Old tactics
  • Evolving Your Social Media Effort: Think Liquid
  • Seven 12 Principles of Community Building
    • Give up control of the message
    • Honesty, ethics and transparency
    • Participation is marketing
    • Audiences versus communities
    • Strategy: Build value
    • Create fantastic content
    • Manage your media forms
  • Principles of Community Building
    • PLUS . . .
    • Bring People Back to Your Web Site
    • Relating versus spamming
    • Play within existing communities
    • Don’t dictate to the community
    • Stay relevant