This document provides tips for audiology practices to design an effective website, search engine optimization, and pay-per-click advertising campaign to drive new patient leads. It stresses the importance of high quality ads and landing pages that are carefully matched, focusing on one product or service, and carefully monitoring campaign performance to optimize for conversions. Social media like Facebook, Twitter, and YouTube are also highlighted as important marketing channels.

1. Audiology Engine
AudiologyWebsite Design & Audiology
SEOThat Drives LeadsToYour Practice

2. Pay Per Click
Advert Quality &
Landing Page
Are Key

3. Relevance
in PPC

4. Advert Quality &
Advert Relevance
= Less Money

5. Focus on one
product or
service only

6. Carefully Worded
Advert That
Mirrors Landing
Page

7. Landing
Page
Content

8. A PageThat Drives
Conversion
Copy That Engages
Copy That Inspires
Copy That drives
Action

9. Adding The Campaign

10. Campaign Settings

11. Targeting Locations

12. Setting Up The Advert

13. Adding Keywords

14. ManageYour
Campaign
Watch out for broad keyword
matches and exclude the ones that
are not qualified

15. Change Up Adverts
that are not
working

16. Set Conversion
Parameters and
monitor them

17. Social is important

18. Facebook
Twitter
YouTube

19. Facebook
Advertising
Early Days ButVery Interesting