- Rutgers University and Business Wire are collaborating on a new digital public relations course featuring David Meerman Scott as a guest instructor. - The four-day course, called "Going Digital - The New Rules of PR", will teach PR professionals how to adapt their strategies to the new digital landscape, focusing on real-time marketing and the use of social media. - David Meerman Scott, author of "The New Rules of Marketing & PR", will teach a module on adapting PR strategies to the digital age and implementing new real-time tactics.

1. Rutgers University and Business Wire Collaborate on New
Digital Public Relations Course Featuring David Meerman
Scott
Visit his blog at www.WebInkNow.com.
About Rutgers Center for Management Development
Founded in 1947, Rutgers CMD provides management and leadership training for professionals in
business and human resources. Public relations and investor relations professionals rely on Business
Wire for both broad-based and targeted market reach. Its patented NX delivery platform provides
simultaneous full-text posting of Business Wire content to news systems and websites in virtually any
country or language. "I'm looking forward to sharing these new rules and how to apply them with
marketing professionals who are ready to seize the opportunity to revolutionize their marketing
programs with real-time strategies and tactics."
Director of Marketing Programs for Rutgers CMD Eric Greenberg said, "We're excited to have David
join our faculty in this new executive education program. Other topics being addressed in modules
include optimizing for mobile, blogging and micro blogging strategies, the use of video in PR,
integrating digital PR and others.
"Marketers know that with the influx of social media, it's speed and agility that count," said Scott.
PISCATAWAY, N.J.--(BUSINESS WIRE)--Rutgers University and Business Wire today said that David
Meerman Scott, the author of "The New Rules of Marketing & PR," will teach one of the course
modules in its Mini-MBA course, Going Digital - The New Rules of PR. Scott's popular blog and
hundreds of speaking engagements around the world give him a singular perspective on how
businesses are implementing new strategies to reach buyers. With 31 bureaus worldwide, Business
Wire offers local service and global reach.
. His new book "Real-Time Marketing & PR" achieved #2 on the Wall Street Journal bestseller list
upon release in November 2010.
Scott is a former vice president of marketing for two publicly traded technology companies and was
Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and
electronic information companies. He has lived and worked in New York, Tokyo, Boston, and Hong
Kong and presented at industry conferences and events in over twenty countries. Scott will be the
instructor for the course module entitled "PR Strategy in the Digital Age." The four-day Mini-MBA
course will be held in New York City, Monday to Thursday, September 19-22, 2011.
The curriculum of the Rutgers Center for Management Development (CMD) Mini-MBA course brings
together topics relating to traditional PR and the new digital world - topics that Business Wire
helped Rutgers identify. Instructors are Rutgers faculty members from the Rutgers Business School-
Newark and New Brunswick, and the School of Management and Labor Relations, as well as
industry experts. For those interested in academic graduate credit, a three-credit elective course
waiver is available for an MBA.
For general information inquiries and registration, please contact Peter Methot, Rutgers CMD

2. Program Manager at 908.205.3664 or email at peter.methot@cmd.rutgers.edu or go online to the
Center for Management Development at http://bizwire.pr/rutgers.
About David Meerman Scott
David Meerman Scott's book "The New Rules of Marketing & PR" opened people's eyes to the new
realities of marketing and public relations on the Web. The Rutgers Mini-MBA Program may qualify
for corporate tuition reimbursement.
Upon completion, participants will receive a Mini-MBA Certificate from Rutgers CMD in Digital PR.
Six months on the Businessweek bestseller list and published in more than 25 languages from
Bulgarian to Vietnamese, "New Rules" is now a modern business classic. Business Wire members
will enjoy a 15% discount on tuition. A recognized disclosure service in the United States, Canada
and a dozen European countries, Business Wire handles XBRL tagging, document formatting and
regulatory filing into EDGAR, SEDAR and other systems. Programs bring practitioners from different
organizations and industries together in a diverse learning environment designed to develop skills
and enhance knowledge through a combination of expert class instruction and peer interaction.
About Business Wire
Business Wire, a Berkshire Hathaway company,
celebrates its 50th anniversary in 2011 as the global
leader in press release distribution and regulatory
disclosure. "I have high hopes that with my case studies
and practical info, I'll leave these marketing
professionals with what they need to immediately go out
and grow their brands with gusto," continued Scott.
The cost of the Going Digital - The New Rules of PR course is $4,995, which includes all instructional
materials on a pre-loaded Apple iPad 2 and all fees. After all, who better to teach 'The New Rules of
PR' than the thought leader in this new social-media environment: David Meerman Scott? His
practical experience and personal network will help participants gain a competitive edge in the
rapidly changing digital PR environment."
Scott's module in the four-day Going Digital - The New Rules of PR course will stress how to adapt to
planning and executing marketing programs based on immediate feedback from customers, quick
analysis of competitors, and instant knowledge of the marketplace. Business Wire provides online
newsroom hosting and integration services as well as search engine optimization, mobile
distribution and detailed measurement on every press release