Digital4 - FB ADS, CONVERSIE MAXIMA, COST MINIM

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Prezentare a noului sistem de targetare pentru reclame FB ads - VOXSUP - lansat de Digital4. Prezentare sustinuta de Gabi Boaca in cadrul Digital Marketing Forum 2013.

Business

FACEBOOK ADS
CONVERSIE MAXIMA. COST MINIM.

www.digital4.ro office@digital4.ro

FACEBOOK IN RO
5 782 700 USERI 67,41% INTERNAUTI
26,94% POPULATIE

25-44 ANI: 46,1% CPM MEDIU
[2 665 824 USERI] 0,06 EUR
SURSA: FACEBRANDS.RO

FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

AVANTAJE FACEBOOK ADS
TARGETARE REACH
AVANSATA

ENGAGEMENT COMPONENTA
VIRALA

FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

AVANTAJE FACEBOOK ADS
LOCATION DEMOGRAPHIC CONTEXTUAL PERSONAL

SEARCH X
DISPLAY X X
DSP’S X X X
FACEBOOK X X X X

FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

SOLUTIA

BIG DATA

FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

PETABYTES DE INFORMATIE

1 MILIARD CONTURI FACEBOOK

150 MILIOANE CONTURI TWITTER

30 000 BRANDURI MASURATE (APROAPE) IN TIMP REAL

FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

LOOK ALIKE TARGETING
TARGETARE PRECISA
USERI SIMILARI CU USERII ACTIVI DE PE PAGINA TA
USERII CONCURENTEI

EXEMPLU: VODAFONE POATE AFISA RECLAME CATRE
ZONE PRECISE DE INTERES ALE LOR SAU ALE ORANGE

FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

CUSTOM AUDIENCE TARGET
TARGETARE PRECISA CATRE
LISTE SPECIFICE DE AUDIENTA
O LISTA CU CLIENTI DIN BAZA PROPRIE DE DATE (CRM)

EXEMPLU: COCA COLA POATE AFISA RECLAME CATRE O
LISTA EXISTENTA DE CLIENTI PEPSI

FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

OPTIMAL PROMOTIONS TARGET
PROMOVEAZA O OFERTA CATRE
CLIENTII TAI SI RETEAUA LOR DE PRIETENI (NEWSFEED)
O AUDIENTA PERSONALIZATA, SPECIFICA

EXEMPLU: ORIFLAME POATE PROMOVA O OFERTA
TARGETATA CATRE CLIENTII AVON, YVES ROCHER, ETC

FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

CASE STUDY
MSN A RULAT O CAMPANIE REZULTATE:
IN PARALEL PE DOUA • VOXSUP A GENERAT 60% DIN “ACTIONS”
PLATFORME DE SOCIAL • VOXSUP A AVUT UN COST-PER-ACTION CU 40%
ADS MAI MIC
• VOXSUP A FOST SELECTAT CA PARTENER
DURATA: O LUNA DE ZILE PENTRU TOATE CAMPANIILE URMATOARE
• BUGETUL URMATOAREI CAMPANII: 750 000 USD
CAMPANIE BAZATA PE CE A FACUT VOXSUP FOARTE BINE:
“ACTIUNE” (ACTION) A TARGETAT INTERESELE UNICE CORESPUNZATOARE
MSN => CTR RIDICAT + CPA MAI MIC
FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

SERVICII VOXSUP

FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

CONTACT
GABRIEL BOACA
GABI@DIGITAL4.RO
IN ROMANIA
PRIN
0723 624 637

WWW.DIGITAL4.RO

FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

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Digital4 - FB ADS, CONVERSIE MAXIMA, COST MINIM

1. FACEBOOK ADS CONVERSIE MAXIMA. COST MINIM. www.digital4.ro office@digital4.ro

2. FACEBOOK IN RO 5 782 700 USERI 67,41% INTERNAUTI 26,94% POPULATIE 25-44 ANI: 46,1% CPM MEDIU [2 665 824 USERI] 0,06 EUR SURSA: FACEBRANDS.RO FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

3. AVANTAJE FACEBOOK ADS TARGETARE REACH AVANSATA ENGAGEMENT COMPONENTA VIRALA FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

4. AVANTAJE FACEBOOK ADS LOCATION DEMOGRAPHIC CONTEXTUAL PERSONAL SEARCH X DISPLAY X X DSP’S X X X FACEBOOK X X X X FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

5. URMATORUL CHALLENGE? ALGORITMI INVATARE PERDICTIVA AVANSATA “SENTIMENT ANALYSIS” IN DIFERITE LIMBI “SOCIAL INFLUENCE” AFINITATE FATA DE BRAND GENERARE DE “MICRO-SEGMENTE ANALIZA IN TIMP REAL FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

6. SOLUTIA BIG DATA FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

7. PETABYTES DE INFORMATIE 1 MILIARD CONTURI FACEBOOK 150 MILIOANE CONTURI TWITTER 30 000 BRANDURI MASURATE (APROAPE) IN TIMP REAL FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

8. LOOK ALIKE TARGETING TARGETARE PRECISA USERI SIMILARI CU USERII ACTIVI DE PE PAGINA TA USERII CONCURENTEI EXEMPLU: VODAFONE POATE AFISA RECLAME CATRE ZONE PRECISE DE INTERES ALE LOR SAU ALE ORANGE FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

9. CUSTOM AUDIENCE TARGET TARGETARE PRECISA CATRE LISTE SPECIFICE DE AUDIENTA O LISTA CU CLIENTI DIN BAZA PROPRIE DE DATE (CRM) EXEMPLU: COCA COLA POATE AFISA RECLAME CATRE O LISTA EXISTENTA DE CLIENTI PEPSI FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

10. OPTIMAL PROMOTIONS TARGET PROMOVEAZA O OFERTA CATRE CLIENTII TAI SI RETEAUA LOR DE PRIETENI (NEWSFEED) O AUDIENTA PERSONALIZATA, SPECIFICA EXEMPLU: ORIFLAME POATE PROMOVA O OFERTA TARGETATA CATRE CLIENTII AVON, YVES ROCHER, ETC FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

11. INFLUENCER NETWORK TARGET TARGETARE PRECISA CATRE INFLUENTATORII DE TOP AI ORICARUI BRAND RETEAUA DE PRIETENI A TOP INFLUENTATORILOR EXEMPLU: ZARA TARGETEAZA CEI MAI ACTIVI 10% HIGH- END SHOPPERS FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

12. FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

13. CASE STUDY MSN A RULAT O CAMPANIE REZULTATE: IN PARALEL PE DOUA • VOXSUP A GENERAT 60% DIN “ACTIONS” PLATFORME DE SOCIAL • VOXSUP A AVUT UN COST-PER-ACTION CU 40% ADS MAI MIC • VOXSUP A FOST SELECTAT CA PARTENER DURATA: O LUNA DE ZILE PENTRU TOATE CAMPANIILE URMATOARE • BUGETUL URMATOAREI CAMPANII: 750 000 USD CAMPANIE BAZATA PE CE A FACUT VOXSUP FOARTE BINE: “ACTIUNE” (ACTION) A TARGETAT INTERESELE UNICE CORESPUNZATOARE MSN => CTR RIDICAT + CPA MAI MIC FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

14. SERVICII VOXSUP FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

15. CONTACT GABRIEL BOACA GABI@DIGITAL4.RO IN ROMANIA PRIN 0723 624 637 WWW.DIGITAL4.RO FACEBOOK ADS – CONVERSIE MAXIMA. COST MINIM.

Digital4 - FB ADS, CONVERSIE MAXIMA, COST MINIM

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