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New Released Report: Magazines - UK - June 2013 Available on marketresearchreports.biz

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Magazines - UK - June 2013
Publishers need to look beyond traditional print-style purchasing models and explore non-traditional methods that will perform better in a digital environment.
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  • 1. Magazines - UK - June 2013 Publishers need to look beyond traditional print-style purchasing models and explore non-traditional methods that will perform better in a digital environment. For example, readers could have the option to unlock content article by article for small sums of money, or through credits earned through watching adverts, sharing content on social media or persuading a friend to spend money or subscribe. table Of Content introduction definition abbreviations executive Summary the Market market Decline Continues As Print Circulation Falls 8% In 2012 figure 1: Volume Forecast Of Uk Magazines Distributed, 2007-17 women’s And Home Circulation Falls 15% But Still Holds A 44% Market Share figure 2: Estimated Volume Of Uk Magazines Distributed, By Type Of Magazines, 2007-12 market Factors ad Revenues Continued To Fall In 2012 figure 3: Uk Consumer Magazine Advertising Revenues At Current Prices (excl. Newspaper Supplements), 2006-13 digital Streams Generated 15% Of Publisher Turnover In 2012 figure 4: Estimated Turnover Profile For Consumer Magazines, 2011 And 2012 tablet Ownership Explodes To 35% In 2013 figure 5: Technology Household Ownership Trends, January 2012-april 2013 the Consumer digital Magazine Penetration Improves To 19% figure 6: Magazines Read In The Past Six Months, By Version, April 2013 interest-specific Magazines Continue To Dominate figure 7: Magazines Read In The Past Six Months, By Category, April 2013 four In Ten Print Magazine Readers Spend Less Than They Used To figure 8: Print Magazine Behaviour, April 2013 laptops And Desktops Remain The Favoured Medium For Digital Magazines figure 9: Digital Magazine Behaviour, April 2013 print Magazines Seen As A Good Way To ‘disconnect’ figure 10: Attitudes Towards Magazines, April 2013 there Is A Clear Appetite For Dynamic, Non-traditional Payment Models figure 11: Further Attitudes Towards Magazines, April 2013 what We Think Magazines - UK - June 2013
  • 2. issues In The Market how Can Publishers Improve Digital Penetration Among Older Consumers? how Can Publishers Better Monetise Their Digital Content? what Can Publishers Do To Maintain Or Improve Print Circulation? how Will The Continuing Shift Towards Digital Affect The Free Print Magazine Market? trend Application switch Off objectify mintel Futures: Access Anything, Anywhere market Drivers key Points ad Revenues Continued To Fall In 2012 figure 12: Uk Consumer Magazine Advertising Revenues At Current Prices (excl. Newspaper Supplements), 2006-13 digital Streams Generated 15% Of Publisher Turnover In 2012 figure 13: Estimated Turnover Profile For Consumer Magazines, 2011 And 2012 tablet Ownership Explodes To 35% In 2013 figure 14: Technology Household Ownership Trends, January 2012-april 2013 who’s Innovating? key Points google Play Offers Print Subscribers Free Access To Digital Editions hearst Publishing Ipad Magazines Before Print flipboard Allows Users To Create Own Personalised Magazine ricochet Offers A New Approach To Advertising market Size And Forecast key Points market Decline Continues As Print Circulation Falls 8% In 2012 figure 15: Estimated Volume Of Uk Magazines Distributed, 2007-17 contraction Driven By Celebrity Titles decline Reflects Wider Shift Towards Digital Consumption market To Decline A Further 32% By 2017 figure 16: Volume Forecast Of Uk Magazines Distributed, 2007-17 forecast Methodology segment Performance key Points women’s And Home Segment Falls But Keeps Top Spot figure 17: Estimated Volume Of Uk Magazines Distributed, By Type Of Magazines, 2007-12 Magazines - UK - June 2013
  • 3. figure 18: Estimated Volume Of Uk Magazines Distributed, By Type Of Magazines, 2007-12 men’s Magazines Prove Resilient To Wider Downward Trend time Out Relaunch Spurs Growth In The Sports And Leisure Segment market Share key Points supermarket Titles And Tv Listings Dominate The Top Ten By Circulation figure 19: Top 20 Magazine Titles, By Average Net Circulation/distribution Per Issue (uk/roi), 2011 And 2012 free Titles Have Performed Well In A Declining Market ipc Media Dominates The Print Market By Average Circulation Per Issue figure 20: Top 20 Publishers, By Average Net Circulation/distribution Per Issue, 2011 And 2012 men’s Health And Gq Champion Transition To Digital figure 21: Top 20 Digital Edition Average Net Circulation Figures, By Title, July-december 2011 And July-december 2012 companies And Products ipc Media Limited figure 22: Financial Performance Of Ipc Media Ltd, 2010 And 2011 bauer Media Group figure 23: Financial Performance Of Bauer Consumer Media Limited, 2010 And 2011 immediate Media Company Limited figure 24: Financial Performance Of Immediate Media Company Limited, 2011-12 the National Magazine Company Limited figure 25: Financial Performance Of The National Magazine Company, 2010 And 2011 condé Nast International Limited figure 26: Financial Performance Of Condé Nast International Limited, 2010 And 2011 shortlist Media Limited figure 27: Financial Performance Of Shortlist Media Limited, 2010 And 2011 dennis Publishing Limited figure 28: Financial Performance Of Dennis Publishing (uk) Limited, 2010 And 2011 dc Thomson & Company Limited figure 29: Financial Performance Of Dc Thomson & Company Limited, 2011 And 2012 haymarket Group Limited figure 30: Financial Performance Of Haymarket Group Limited, 2010 And 2011 egmont Uk Limited figure 31: Financial Performance Of Egmont Uk Limited, 2010 And 2011 panini Uk Limited figure 32: Financial Performance Of Panini Uk Limited brand Research – Women’s Magazines brand Map figure 33: Attitudes Towards And Usage Of Brands In The Women’s Magazine Sector, March 2013 correspondence Analysis Magazines - UK - June 2013
  • 4. brand Attitudes figure 34: Attitudes, By Women’s Magazine Brand, March 2013 brand Personality figure 35: Women’s Magazine Brand Personality – Macro Image, March 2013 figure 36: Women’s Magazine Brand Personality – Micro Image, March 2013 brand Experience figure 37: Women’s Magazine Brand Usage, March 2013 figure 38: Satisfaction With Various Women’s Magazine Brands, March 2013 figure 39: Consideration Of Women’s Magazine Brands, March 2013 figure 40: Consumer Perceptions Of Current Women’s Magazine Brand Performance, March 2013 figure 41: Women’s Magazine Brand Recommendation – Net Promoter Score, March 2013 brand Index figure 42: Women’s Magazine Brand Index, March 2013 figure 43: Women’s Magazine Brand Index Vs. Recommendation, March 2013 target Group Analysis figure 44: Target Groups, March 2013 figure 45: Women’s Magazine Brand Usage, By Target Groups, March 2013 group One – Conformists group Two – Simply The Best group Three – Shelf Stalkers group Four – Habitual Shoppers group Five – Individualists brand Research – Men’s Magazines brand Map figure 46: Attitudes Towards And Usage Of Brands In The Men’s Magazine Sector, March 2013 correspondence Analysis brand Attitudes figure 47: Attitudes, By Men’s Magazine Brand, March 2013 brand Personality figure 48: Men’s Magazine Brand Personality – Macro Image, March 2013 figure 49: Men’s Magazine Brand Personality – Micro Image, March 2013 brand Experience figure 50: Men’s Magazine Brand Usage, March 2013 figure 51: Satisfaction With Various Men’s Magazine Brands, March 2013 figure 52: Consideration Of Men’s Magazine Brands, March 2013 figure 53: Consumer Perceptions Of Current Men’s Magazine Brand Performance, March 2013 figure 54: Men’s Magazine Brand Recommendation – Net Promoter Score, March 2013 brand Index figure 55: Men’s Magazine Brand Index, March 2013 figure 56: Men’s Magazine Brand Index Vs Recommendation, March 2013 target Group Analysis figure 57: Target Groups, March 2013 figure 58: Men’s Magazine Brand Usage, By Target Groups, March 2013 group One – Conformists group Two – Simply The Best Magazines - UK - June 2013
  • 5. group Three – Shelf Stalkers group Four – Habitual Shoppers group Five – Individualists magazines Read In The Past Six Months key Points digital Magazine Penetration Improves To 19% figure 59: Magazines Read In The Past Six Months, By Version, April 2013 interest-specific Magazines Continue To Dominate figure 60: Magazines Read In The Past Six Months, By Category, April 2013 free Magazine Penetration Improves To 20% digital Penetration Significantly Higher Among Under-35s figure 61: Magazines Read In The Past Six Months, By Age, April 2013 23% Of Men Read Digital Magazines Compared To 15% Of Women figure 62: Magazines Read In The Past Six Months, By Gender, April 2013 25-34s Key Across Every Category figure 63: Magazines Read In The Past Six Months, By Category, By Age, April 2013 figure 64: Magazines Read In The Past Six Months, By Category, By Age, April 2013 (continued) print Magazine Behaviour key Points 40% Of Print Magazine Readers Spend Less Than They Used To figure 65: Print Magazine Behaviour, April 2013 a Quarter Of Print Readers Share With Friends qr Codes And Augmented Reality Have Failed To Revive The Print Market over-65s The Key Demographic For The Print Market interest-specific Magazine Readers Are The Most Likely To Subscribe digital Magazine Behaviour key Points laptops And Desktops Remain The Favoured Medium For Digital Magazines figure 66: Digital Magazine Behaviour, April 2013 traditional Payment Options Have Proved Unattractive To Digital Readers digital Publishers Have Failed To Fully Capitalise On Social Media attitudes Towards Magazines key Points two Thirds View Print Magazines As A Good Way To Disconnect From Technology figure 67: Attitudes Towards Magazines, April 2013 figure 68: Further Attitudes Towards Magazines, April 2013 impatience For New Content Is A Key Driver Behind Digital Adoption six In Ten Think Magazines Contain Too Many Adverts a Quarter View Free Magazines As Inferior Magazines - UK - June 2013
  • 6. appetite For Dynamic Payment Models appendix – Market Share figure 69: Magazine Titles, By Average Net Circulation/distribution Per Issue (uk/roi), 2011 And 2012 figure 70: Magazine Titles, By Average Net Circulation/distribution Per Issue (uk/roi), 2011 And 2012 (continued) figure 71: Magazine Titles, By Average Net Circulation/distribution Per Issue (uk/roi), 2011 And 2012 (continued) figure 72: Magazine Titles, By Average Net Circulation/distribution Per Issue (uk/roi), 2011 And 2012 (continued) figure 73: Magazine Titles, By Average Net Circulation/distribution Per Issue (uk/roi), 2011 And 2012 (continued) figure 74: Magazine Titles, By Average Net Circulation/distribution Per Issue (uk/roi), 2011 And 2012 (continued) figure 75: Magazine Titles, By Average Net Circulation/distribution Per Issue (uk/roi), 2011 And 2012 (continued) figure 76: Magazine Titles, By Average Net Circulation/distribution Per Issue (uk/roi), 2011 And 2012 (continued) figure 77: Magazine Titles, By Average Net Circulation/distribution Per Issue (uk/roi), 2011 And 2012 (continued) figure 78: Consumer Magazine Publishers, By Average Net Circulation/distribution Per Issue, 2011 And 2012 figure 79: Consumer Magazine Publishers, By Average Net Circulation/distribution Per Issue, 2011 And 2012 (continued) figure 80: Consumer Magazine Publishers, By Average Net Circulation/distribution Per Issue, 2011 And 2012 (continued) appendix – Brand Research – Women’s Segment figure 81: Brand Usage, March 2013 figure 82: Brand Commitment, March 2013 figure 83: Brand Momentum, March 2013 figure 84: Brand Diversity, March 2013 figure 85: Brand Satisfaction, March 2013 figure 86: Brand Recommendation, March 2013 figure 87: Brand Attitude, March 2013 figure 88: Brand Image – Macro Image, March 2013 figure 89: Brand Image – Micro Image, March 2013 figure 90: Profile Of Target Groups, By Demographics, March 2013 figure 91: Psychographic Segmentation, By Target Groups, March 2013 figure 92: Brand Usage, By Target Groups, March 2013 brand Index figure 93: Brand Index, March 2013 appendix – Brand Research – Men’s Segment figure 94: Brand Usage, March 2013, Magazines - UK - June 2013
  • 7. figure 95: Brand Commitment, March 2013 figure 96: Brand Momentum, March 2013 figure 97: Brand Diversity, March 2013 figure 98: Brand Satisfaction, March 2013 figure 99: Brand Recommendation, March 2013 figure 100: Brand Attitude, March 2013 figure 101: Brand Image – Macro Image, March 2013 figure 102: Brand Image – Micro Image, March 2013 figure 103: Profile Of Target Groups, By Demographics, March 2013 figure 104: Psychographic Segmentation, By Target Groups, March 2013 figure 105: Brand Usage, By Target Groups, March 2013 brand Index figure 106: Brand Index, March 2013 appendix – Magazines Read In The Past Six Months figure 107: Magazines Read In The Past Six Months, April 2013 figure 108: Magazines Read In The Past Six Months, By Demographics, April 2013 figure 109: Interest-specific Magazines Read In The Past Six Months, By Demographics, April 2013 figure 110: Celebrity Magazines Read In The Past Six Months, By Demographics, April 2013 figure 111: News And Current Affairs Magazines Read In The Past Six Months, By Demographics, April 2013 figure 112: Free Magazines Read In The Past Six Months, By Demographics, April 2013 figure 113: Women’s General-interest Magazines Read In The Past Six Months, By Demographics, April 2013 figure 114: Women’s Glossy/fashion/beauty Monthly Magazines Read In The Past Six Months, By Demographics, April 2013 figure 115: Women’s Weekly Magazines Read In The Past Six Months, By Demographics, April 2013 figure 116: Men’s Monthly Lifestyle Magazines Read In The Past Six Months, By Demographics, April 2013 figure 117: Men’s Weekly Lifestyle Magazines Read In The Past Six Months, By Demographics, April 2013 appendix – Print Magazine Behaviour figure 118: Print Magazine Behaviour, April 2013 figure 119: Print Magazine Behaviour, By Magazines Read In The Past Six Months, April 2013 figure 120: Print Magazine Behaviour, By Magazines Read In The Past Six Months (continued), April 2013 figure 121: Print Magazine Behaviour, By Demographics, April 2013 figure 122: Print Magazine Behaviour, By Demographics, April 2013 (continued) appendix – Digital Magazine Behaviour figure 123: Digital Magazine Behaviour, April 2013 figure 124: Digital Magazine Behaviour, By Magazines Read In The Past Six Months, April 2013 figure 125: Digital Magazine Behaviour, By Magazines Read In The Past Six Months (continued), April 2013 figure 126: Digital Magazine Behaviour, By Demographics, April 2013 Magazines - UK - June 2013
  • 8. appendix – Attitudes Towards Magazines figure 127: Attitudes Towards Magazines, April 2013 figure 128: Magazines Read In The Past Six Months, By Attitudes Towards Magazines, April 2013 figure 129: Magazines Read In The Past Six Months, By Attitudes Towards Magazines (continued), April 2013 figure 130: Magazine Types Read In The Past Six Months, By Attitudes Towards Magazines, April 2013 figure 131: Magazines Types Read In The Past Six Months, By Attitudes Towards Magazines (continued), April 2013 figure 132: Agreement With The Statements ‘reading A Print Magazine Is A Good Way To ‘switch Off’ And Disconnect From Technology’ And ‘magazines Contain Too Many Adverts’, By Demographics, April 2013 figure 133: Agreement With The Statements ‘free Content On A Magazine’s Website Means It’s Not Worth Paying For’ And ‘newspaper Supplements Are Just As Good As Print Magazines’, By Demographics, April 2013 figure 134: Agreement With The Statements ‘free Magazines Are Just As Good As Paid-for Magazines’ And ‘waiting A Month For The Next Issue Of A Magazine Is Too Long’, By Demographics, April 2013 figure 135: Agreement With The Statement ‘being Able To Find Any Content Online Means You Don’t Need To Buy A Print Or Digital Magazine’, By Demographics, April 2013 figure 136: Further Attitudes Towards Magazines, April 2013 figure 137: Further Attitudes Towards Magazines, By Demographics, April 2013 figure 138: Further Attitudes Towards Magazines, By Demographics (continued), April 2013 figure 139: Magazines Read In The Past Six Months, By Further Attitudes Towards Magazines, April 2013 figure 140: Magazines Read In The Past Six Months, By Further Attitudes Towards Magazines, April 2013 (continued) figure 141: Magazine Types Read In The Past Six Months, By Further Attitudes Towards Magazines, April 2013 figure 142: Magazines Types Read In The Past Six Months, By Further Attitudes Towards Magazines (continued), April 2013 Market Research Report(http://www.marketresearchreports.biz/) Marketresearchreports.biz is the most comprehensive collection of market research reports. Marketresearchreports.biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.com Magazines - UK - June 2013
  • 9. Website: www.marketresearchreports.biz Magazines - UK - June 2013