This document outlines the expectations and elements for a group presentation and PR plan for a sports marketing class. It discusses the requirements for the presentation and written plan, including equal participation, a visual presentation, and a plan covering an overview, objectives, audiences, messages, initiatives, timeline, budget, and success measurement. It also provides example dates for when each group will present. The document then discusses the importance of social responsibility and community relations, charitable giving, and cause marketing for sports teams. It provides examples of specific community relations, charitable giving, and cause marketing programs for a professional baseball team. It concludes by providing a template for students to develop a proposed community relations, charitable giving, and cause marketing program for a hypothetical minor league baseball

1. Sport PR
November 4, 2014
University of Cincinnati
By Jackie Reau

2. Group Presentation Expectations
*Equal participation from each group member
*A visual presentation to share with class
*A written PR Plan with Elements discussed in
class

3. Elements of the PR Plan
*Overview of the Event
*Objective of PR Plan tied to a realistic business
goal
*Target audiences
*Key messages
*Initiatives to meet objectives (minimum of
four)
*Timeline of activity
*Budget
*How you will measure success

4. Presentation Dates
Group #1: Nov. 25
Group # 3: Nov. 25
Group #2: Dec. 2
Group #4: Dec. 2

5. Social Responsibility and Sport:
Why?

6. *Community Relations
*Charitable Giving
*Cause Marketing

7. Community Relations
RCF Match Program
http://cincinnati.reds.mlb.com/video/play.jsp?content_id=9010165&

8. Charitable Giving
Steve Patterson Award
https://www.youtube.com/watch?v=wNGICsXDNQQ
Marty Shave
http://www.bing.com/videos/search?q=reds+community+fund&

9. Cause Marketing
Movember
http://www.ted.com/talks/adam_garone_healthier_men_one_moustache_

10. Creating a Community Relations Program for a
Minor League Team
*Sport
*Name of Team
*City in Which Team Plays
*Where does the Team Play
*Season of Play
*Target Audience(s)
*Mission for our Community Relations
Effort

11. Community Relations Program
Three initiatives
1)
2)
3)

12. Charitable Giving Program
Three initiatives
1)
2)
3)

13. Cause Marketing Program
Three initiatives
1)
2)
3)

14. NO Class Next Week
In Honor of Veteran’s Day