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ONE WORLD. ONE WORKFORCE.

JOB FAIR/EVENT MANAGEMENT
VOLUME HIRING MADE EASY
ONE WORLD. ONE WORKFORCE.

PRESENTERS

Tracey Friend
VP & Practice Leader, RPO
Agile•1

Nicky Westrup
VP, Talent Managemen...
ONE WORLD. ONE WORKFORCE.
ONE WORLD. ONE WORKFORCE.

THE ACCENTCARE CHALLENGE!

 FIERCE COMPETITION: Home Health Care
industry job volume increases...
ONE WORLD. ONE WORKFORCE.

OUR APPROACH
Huddle Time
•
•
•
•

Objective?
Audience? Prep Work? Marketplace brand
Site, Resou...
ONE WORLD. ONE WORKFORCE.

THINGS WE CONSIDER
MESSAGING & ENGAGEMENT STRATEGIES
FOR THE RIGHT POPULATION

ONE WORLD. ONE WORKFORCE.
WHAT WE KNOW ABOUT MARKETING TO NURSES
 Mobil optimized solutions
 Provide multiple paths to
contact a recruiter

 Prov...
REPUTATION IMPACTS THE STRATEGY & APPROACH

ONE WORLD. ONE WORKFORCE.
MARKETING WITH MEANING

ONE WORLD. ONE WORKFORCE.
CONTINUE TO SPREAD THE WORD!

Mobile Text + Voice Broadcast + Instant Message + Email + Social Publishing






Carefu...
COMMUNICATE THE PLAN & YOUR NEEDS VISUALLY!

ONE WORLD. ONE WORKFORCE.
ONE WORLD. ONE WORKFORCE.

THE DETAILS MATTER
REFINE AND SET THE PLAN IN MOTION

ONE WORLD. ONE WORKFORCE.
JOB FAIR RESEARCH & PLANNING

Working The Plan!
ONE WORLD. ONE WORKFORCE.
JOB / CAREER FAIR REGISTRATION AND PROMOTION
 Set up the event

 Manage vendors and rentals

 Manage and track candidat...
ONE WORLD. ONE WORKFORCE.

WHAT HAPPENS WHEN WE MEET?
MAKE INFORMATION DISTRIBUTION & RESUME
COLLECTION EASY
 Distribute information at job fairs
 Guide participants to regis...
ONE WORLD. ONE WORKFORCE.

SPECIAL TOUCHES
ONE WORLD. ONE WORKFORCE.

CREATING POSITIVE IMPRESSIONS FOR FUTURE TOUCH POINTS
BOTH IN PERSON & VIRTUAL

Job
Fair
CANDIDATE OUTREACH / THE JOB FAIR EXPERIENCE
 Every candidate touched
 Satisfaction survey delivered
 Multi-lingual cap...
ONE WORLD. ONE WORKFORCE.

EXECUTION EXCELLENCE:
IN ANY EVENTS BASED HIRING EFFORT

 Standard Operational
Procedures
 Be...
IT IS MORE THAN MEASURING HIRES
 Relationship and trust building w/ lines
of business
 Improving brand recognition to im...
ONE WORLD. ONE WORKFORCE.

IMPROVING OUR PROGRAMS

PERCEPTION IS REALITY!
Our surveys and feedback support continuous impr...
ONE WORLD. ONE WORKFORCE.

WORKFORCE CHALLENGES. SOLVED.
CUSTOMER FOCUS

 Over 100 active clients
 Network of 2,000+ sup...
ONE WORLD. ONE WORKFORCE.

AGILE•1 SERVICES

POWER-UP
• Contract Recruiters
Trained with
Recruiting Tool Kit
• Resources A...
ONE WORLD. ONE WORKFORCE.
ONE WORLD. ONE WORKFORCE.

THANK YOU
WWW.AGILE-1.COM
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Managing College and Targeted Hiring Events: Technology, Creativity and Logistics on Steroids!

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Whether it is College Recruiting, New Store Openings, Specialty Recruiting (Nurse and Home Health Professionals), Public or Private Job Fairs... This presentation given at HR.com in January by by Agile-1 and AccentCare, provides best practices and step by step strategies to promoting and managing high impact hiring events.

Published in: Business
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Managing College and Targeted Hiring Events: Technology, Creativity and Logistics on Steroids!

  1. 1. ONE WORLD. ONE WORKFORCE. JOB FAIR/EVENT MANAGEMENT VOLUME HIRING MADE EASY
  2. 2. ONE WORLD. ONE WORKFORCE. PRESENTERS Tracey Friend VP & Practice Leader, RPO Agile•1 Nicky Westrup VP, Talent Management AccentCare, Inc.
  3. 3. ONE WORLD. ONE WORKFORCE.
  4. 4. ONE WORLD. ONE WORKFORCE. THE ACCENTCARE CHALLENGE!  FIERCE COMPETITION: Home Health Care industry job volume increases *10K per month  All positions are tied to revenue  Must hire experienced RN’s, OT’s and PT’s  Provide multiple touch points for all candidates  Each market has their own brand or there is limited brand recognition
  5. 5. ONE WORLD. ONE WORKFORCE. OUR APPROACH Huddle Time • • • • Objective? Audience? Prep Work? Marketplace brand Site, Resource, and Candidate Experience Create the plan Market The Event • Signage, Flyer, and Creative Development • Program Promotion, Incentives and Social Strategies • Targeted resource identification, project outreach and communications plan Candidate Outreach & Follow Up • Screening, Scheduling, and Interviewing • Virtual Interviews • Pre-event Outreach, Post Event Outreach, & Survey Management
  6. 6. ONE WORLD. ONE WORKFORCE. THINGS WE CONSIDER
  7. 7. MESSAGING & ENGAGEMENT STRATEGIES FOR THE RIGHT POPULATION ONE WORLD. ONE WORKFORCE.
  8. 8. WHAT WE KNOW ABOUT MARKETING TO NURSES  Mobil optimized solutions  Provide multiple paths to contact a recruiter  Provide an opportunity to participate in the career fair virtually ONE WORLD. ONE WORKFORCE.  Reputation makes a difference  Be available during non work hours  Direct contact with “people like them” are important  Send reminders by phone, email and interactive media  Referrals are powerful  If they travel, know the territory covered
  9. 9. REPUTATION IMPACTS THE STRATEGY & APPROACH ONE WORLD. ONE WORKFORCE.
  10. 10. MARKETING WITH MEANING ONE WORLD. ONE WORKFORCE.
  11. 11. CONTINUE TO SPREAD THE WORD! Mobile Text + Voice Broadcast + Instant Message + Email + Social Publishing     Carefully crafted messages Clear calls to action Timing is critical Incorporating the business groups ONE WORLD. ONE WORKFORCE.
  12. 12. COMMUNICATE THE PLAN & YOUR NEEDS VISUALLY! ONE WORLD. ONE WORKFORCE.
  13. 13. ONE WORLD. ONE WORKFORCE. THE DETAILS MATTER
  14. 14. REFINE AND SET THE PLAN IN MOTION ONE WORLD. ONE WORKFORCE.
  15. 15. JOB FAIR RESEARCH & PLANNING Working The Plan! ONE WORLD. ONE WORKFORCE.
  16. 16. JOB / CAREER FAIR REGISTRATION AND PROMOTION  Set up the event  Manage vendors and rentals  Manage and track candidates  Coordinate resources and marketing collateral  Communicate and promote the event to candidates  Create and manage interviewing schedules ONE WORLD. ONE WORKFORCE.  Report on progress
  17. 17. ONE WORLD. ONE WORKFORCE. WHAT HAPPENS WHEN WE MEET?
  18. 18. MAKE INFORMATION DISTRIBUTION & RESUME COLLECTION EASY  Distribute information at job fairs  Guide participants to register or submit resume at a special website  Engage students and candidates who are on the go  Link to social media engagement strategies  Promote specialty job postings embedded in a creative campaign ONE WORLD. ONE WORKFORCE.
  19. 19. ONE WORLD. ONE WORKFORCE. SPECIAL TOUCHES
  20. 20. ONE WORLD. ONE WORKFORCE. CREATING POSITIVE IMPRESSIONS FOR FUTURE TOUCH POINTS BOTH IN PERSON & VIRTUAL Job Fair
  21. 21. CANDIDATE OUTREACH / THE JOB FAIR EXPERIENCE  Every candidate touched  Satisfaction survey delivered  Multi-lingual capabilities ONE WORLD. ONE WORKFORCE.
  22. 22. ONE WORLD. ONE WORKFORCE. EXECUTION EXCELLENCE: IN ANY EVENTS BASED HIRING EFFORT  Standard Operational Procedures  Best Practices  Clear Roles & Responsibilities  Budget Management
  23. 23. IT IS MORE THAN MEASURING HIRES  Relationship and trust building w/ lines of business  Improving brand recognition to improve future hiring  Building talent communities to build upon  Linked to other short and long term talent acquisition strategies – Employee referrals – Veterans / diversity hiring outreach Status Launched Launched Launched Launched Launched Launched Format Email via Outlook HTML Email via Constant Contact HTML Email via Constant HTML Email via Constant HTML Email via Constant HTML Email via Constant Purpose AC Website, CA Career website, Job Fairs, Book My Interview, Facebook Job Fairs, Book My Interview, Email signature line, Hand out contact cards, Facebook Drive attendance at the Job Fairs Call to action to RSVP Increase referrals and drive attendance to the Job Fairs Drive attendance to the Petaluma job fair Drive referrals and attendance to the Petaluma job fair ONE WORLD. ONE WORKFORCE. Day of the week Actual Launch Date Open Number Total Bounce Number of / Rate Microsite Click Number Recipeints 1-week later Clicks Throughs / Rate Opt-out Number / Rate Wednesday 4/10/2013 3,782 660 (19%) 43 155 381 (10%) 36 (1%) Thursday 4/11/2013 659 83 (19%) 2 15 209 (32%) 0 (0%) Tuesday 4/16/2013 3,469 401 (12%) 12 31 101 (3%) 5 spam reports Tuesday 4/16/2013 450 26 (6%) 1 2 1 (.2%) 0 (0%) Friday 4/19/2013 3,503 472 (13.9%) N/A 37 103 (2.9%) 22 (1%) Friday 4/19/2013 458 10 (2%) N/A 0 0 0
  24. 24. ONE WORLD. ONE WORKFORCE. IMPROVING OUR PROGRAMS PERCEPTION IS REALITY! Our surveys and feedback support continuous improvement
  25. 25. ONE WORLD. ONE WORKFORCE. WORKFORCE CHALLENGES. SOLVED. CUSTOMER FOCUS  Over 100 active clients  Network of 2,000+ suppliers  100% client retention INNOVATION  Profits (97%) reinvested into solution evolution & development  Technology design  Tailored solutions for each client FINANCIAL  100% Woman minority-owned  $2.4 Billion (USD) in spend under contract  Profitable, with zero-debt
  26. 26. ONE WORLD. ONE WORKFORCE. AGILE•1 SERVICES POWER-UP • Contract Recruiters Trained with Recruiting Tool Kit • Resources Available • Recruiters • Sourcers • Recruitment Administrators • Ideal For ShortTerm Ramp-Up • Client Managed • Recruiter OnBoarding Option Available • 6 Month Minimum Project RPO • Start and End Defined Programs • Full Lifecycle Support or Special Program Execution • Ideal Solution For • Seasonal Hiring • Mergers • New Business • College and Veteran Hiring • Comprehensive Reporting and Metrics • 3 Month Minimum End-to-End RPO Search Firm Management • Turnkey Managed Recruitment Solution • Full Lifecycle, Sourcing or Recruitment Administration • Enterprise-wide or Segment Hiring • Address Scale and Capability Gaps • Social Media Strategies • Includes Change management and technology • Multi-year Contract • Search Firm Vendor Management Program • Spend Visibility • Managed Approval and Utilization Processes • Consolidated Billing • Performance Management • Consolidation of Search Firms • Maximize ATS Search Firm Portal • 1 Year Minimum Blended RPO • Manage the acquisition of Full Time, Contingent and Payrolled workers under one program • Management of Supplier Base for Contingent and Search Firms • Consistent Processes and Candidate Experience • Single View Across Blended Workforce • Multi-year Contract
  27. 27. ONE WORLD. ONE WORKFORCE.
  28. 28. ONE WORLD. ONE WORKFORCE. THANK YOU WWW.AGILE-1.COM

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