This document discusses digital cultural learning through networks and activating archives. It begins by exploring the idea of networks through examples like the internet, cities, and archives/databases. It then discusses concepts like the metaverse, participatory museums, co-creative knowledge generation, and experiencing art and culture through virtual and augmented reality. Specific projects are analyzed that utilize online exhibitions, guided tours, collaborative mapping, and digital mediation in physical exhibitions. The document advocates for "being of the web, not only on the web" through building networks and collaborative knowledge production.

1. DIGITAL
CULTURAL
LEARNING
Traversing Networks & Activating the Archive
NETWORK_ECOLOGIES Symposium | Duke University | 18.10.2013
Florian Wiencek [@austrianflow]
Jacobs University Bremen

2. IDEA OF THE NETWORK
Screenshot of the V2_ Knowledge Base

3. IDEA OF THE NETWORK
EXAMPLE INTERNET / WEB
Internet: Network of Hardware
Source:ccicreations.com
Source:webdoc.sub.gwdg.de
Web 1.0: Network of Documents
Web 2.0: Network of Data
CourtesyofNeilCummings.
Source:flickr.com
Web 3.0: Network of Semantics /
Locations / Things
Source:netzspannung.org

4. IDEA OF THE NETWORK
EXAMPLE CITY / LOCATION
Urban Green Network
Source: http://www.ortlos.com/
Architecture as designing an eco-system. Interconnectedness of environments.

5. IDEA OF THE NETWORK
EXAMPLE CITY / LOCATION
Source:http://www.iaac.net/archivos/events/panel-1-01-city-data-sensing-i.jpg
Source: http://citizenibm.com/
City as a Data-Network: Open Data
about cities allow the detection and
visualization of economic, social and
cultural trends.

6. IDEA OF THE NETWORK
EXAMPLE CITY / LOCATION

7. IDEA OF THE NETWORK
EXAMPLE CITY / LOCATION

8. IDEA OF THE NETWORK
EXAMPLE CITY / LOCATION

9. METAVERSE CONCEPT
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Source: Smart, Cascio, Pfaffendorf 2007, 17

10. GOOGLE ON MAPS –
NET LOCALITY (GORDON & DE SOUZA E SILVA 2011)

11. ARCHIVES, COLLECTIONS,
DATABASES

12. IDEA OF THE NETWORK
EXAMPLE ARCHIVE / DATABASE
Screenshot of the V2_ Knowledge Base

13. LEARNING BY RETRIEVAL
Learning through search. Source: Morville & Callender 2010, p. 10

14. CULTURAL
LEARNING

15. CRITICAL
MEDIATION OF ART
Production of new knowledge with the visitor
instead of reproduction of existing knowledge.
Fostering the engagement of the visitor with the item
on display and his/her own interpretation.
PARTICIPATORY
MUSEUM
Goals
Carmen Moersch (2011)
Nina Simon (2010)
Participatory design is about the people.
Museum space as a space for social experience,
facilitator for meaningful interaction with the artistic
projects and with other visitors.
Goals

16. CO-CREATIVE KNOWLEDGE GENERATION

17. CONTEXT
ONLINE + LOCATIVE

18. MAKING DATA
ACCESSIBLE /
RE-USABLE /
DISCOVERABLE

19. “BEING OF THE WEB, NOT ONLY
ON THE WEB” (SEBASTIAN CHAN)
cooper-hewitt.org

20. ART GENOME PROJECT
artsy.net
related art search

21. CURATED
CONTEXT

22. ONLINE EXHIBITION
Google Cultural Institute – Online Exhibition “Recalling the Lost Neighborhoods”

23. GUIDED TOUR
GAMA-WIKI
wiki.gama-gateway.eu/

24. CO-CREATIVE
KNOWLEDGE
GENERATION

25. BUILDING
NETWORKS
Meta-Image Project as part of Prometheus
Bildarchiv (prometheus-bildarchiv.de);
Source: http://www2.leuphana.de/meta-image/
Anleitungen.php
Aby Warburg:
Mnemosyne Atlas
Source: mediaartnet.org

26. COLLABORATIVE
EXHIBITION /
MAPPING
http://www.europeana1989.eu/en/

27. EXPERIENCING
ART & CULTURE IN
THE METAVERSE

28. EXPLORATION OF EXHIBITION /
GALLERY CONTEXTS
Google Art Project – Indoor Street View of MOMA depicting an installed video
installation in its exhibition context at the time of exposure

29. VIRTUAL REENACTMENT
VR - Reenactment of Valie Export & Peter Weibel – “Tapp & Tastkino”, Secondlife
Eva & Franco Mattes, 2007, 0100101110101101.org/

30. AUGMENTED REALITY
AR-Tour: Jan Rothuizen:
This Is Not A Church (2010)
Source: http://www.stedelijk.nl/artours/artours-app/jan-
rothuizens-nieuwe-editie-van-zijn-this-is-not-a-church-tour
Sander Veenhof & Mark Skwarek: Exhibition
“WeARinMoMA” (2010) (Source: www.sndrv.nl/moma/)
"Banksky in MoMA" re-enactment
Photo: Will Pappeneheimer
Source: http://www.sndrv.nl/moma/?page=photos

31. GALLERY ONE
CLEVELAND MUSEUM OF ART
Images courtesy of Local Projects and Cleveland Museum of Art

32. multimedia guide
http://nasher.fluxguide.com
Photographs: Nasher Museum of Art, J Caldwell
Digital Mediation in the Exhibition “Eat, Pray, Weave”
Nasher Museum of Art at Duke University, 15.09.2012 – 13.01.2013

33. DIGITAL CITIES – FINAL PRESENTATIONS
ISIS 380S, Spring 2013, Duke University, Department of Art, Art Histories & Visual Studies – Instructor: Florian Wiencek
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Bring your mobile device!
"0102.034056457$890$:;<
=>?94578:5$@AB0$C:80;
Daniel Chander, Rebecca Dickerson,
Brianca King
':6>84:5, Corner N Corcoran Street
/ E Chapel Hill Street
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Michael Di Nunzio, Madeleine Clark,
Eleanor Mehlenbacher, Michael Koh
':6>84:5, Roney Street, Durham
Brazing and Welding Works
%$@>F$:5$890$G:H>66:$G3>4;
Jenny Kuo, Rebecca Lai, Yu Zhou Lee
':6>84:5, American Tobacco Campus,
Blackwell Street
I008457.:458, Corner N Corcoran Street /
E Chapel Hill Street, Durham, NC

34. DIGITAL CITIES
DUKE U / JACOBS U, SPRING 2013
Left: starting page of “A Day On The Tobacco Trail”, by Rebecca Lai, Jenny Kuo and
Yu Zhou Lee; Right: Eleanor Mehlenbacher demonstrating “Whisp”.

35. LIVING
PUBLICATION
NETWORK_ECOLOGIES

36. SCALAR | SCALAR.USC.EDU
•! creating a network between media items and textual content
•! annotation of media
•! database-integration of youtube, vimeo, critical commons,
hypercities
•! each item, be it text or media, is a page with a specific role

37. QUESTIONS?
YOU WANT TO FOLLOW UP?
GET IN CONTACT!
Email: florian.wiencek@googlemail.com
Twitter: @austrianflow
www: www.florianwiencek.com