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THE META-
EXPERIENCE
OF (MEDIA) ART
Activating the Archive
RENEW | New Imagery | 11.10.2013
Florian Wiencek
Jacobs University Bremen
DIGITAL
HERITAGE
DATA
REPRODUCTION / RECONSTRUCTION
OF ART & CULTURAL ARTIFACTS
Google Art Project – High Resolution Image of the drawing
“Two Public Sculptures” (Andrea Zittel, 1999, MOMA)
REPRODUCTION / RECONSTRUCTION
OF ART & CULTURAL ARTIFACTS
Digital Reconstructions produced in the
course “Digital Cities”, Jacobs University /
Duke University, Spring 2013
A
CB
A: Digital 3D model created by a student using Google Sketchup . B: Colored 3D point cloud image acquired with laser
scanning technology, courtesy of Andreas Neuchter (Jacobs U). C: Development of the St. Catherine district over time
created by students in Google Sketchup. Source: Timothy Senior.
REPRODUCTION /
RECONSTRUCTION OF ART
& CULTURAL ARTIFACTS
Photogrammetry for the Alife Arch
Project, Joe Williams & Kiki Fox,
Spring 2012; Duke Wired! Lab
http://www.dukewired.org/project/
the-alife-arch/
Apostles Photogrammetry in 123D Catch, class “Museum Inside-
Out”, Duke University, Spring 2012. Image courtesy of Mark Olson.
Photogrammetry as method of digital reconstruction
DIGITIZATION
•  we move beyond the mere exhibition- and cult-value (Walter
Benjamin) of a cultural object towards its manipulation value
(Jos de Mul 2009)
•  interaction and behaviour determined by software and its
interfaces (Manovich 2013)
DOCUMENTATION
•! Documentation translates a (ephemeral,
timebased, process-based, experience-
based) project into data about the project
and meta-data, or in short into information.
•! documentation as embodiment of memory
of the project until its re-realization
(Jean-Marc Poinsot)
•! formal vs. informal documentation
botaniq.org: „A-Volve“ (1994) by Christa
Sommerer and Laurent Mignonneau,
documented by Isabella Haaf
Screenshot of the detail view of “A-
Volve” (Christa Sommerer & Laurent
Mignonneau, 1994) of virtualart.at
DATABASE &
CULTURAL
LEARNING
ARCHIVES, COLLECTIONS,
DATABASES
IDEA OF THE NETWORK
Screenshot of the V2_ Knowledge Base
CRITICAL
MEDIATION OF ART
Production of new knowledge with the visitor
instead of reproduction of existing knowledge.
Fostering the engagement of the visitor with the item
on display and his/her own interpretation.
PARTICIPATORY
MUSEUM
Goals
Carmen Moersch (2011)
Nina Simon (2010)
Participatory design is about the people.
Museum space as a space for social experience,
facilitator for meaningful interaction with the artistic
projects and with other visitors.
Goals
CO-CREATIVE KNOWLEDGE GENERATION
CONTEXT
ONLINE + LOCATIVE
MAKING DATA
ACCESSIBLE /
RE-USABLE /
DISCOVERABLE
“BEING OF THE WEB, NOT ONLY
ON THE WEB” (SEBASTIAN CHAN)
cooper-hewitt.org
ART GENOME PROJECT
artsy.net
related art search
CURATED
CONTEXT
ONLINE EXHIBITION
Google Cultural Institute – Online Exhibition “Recalling the Lost Neighborhoods”
GUIDED TOUR
GAMA-WIKI
wiki.gama-gateway.eu/
CO-CREATIVE
KNOWLEDGE
GENERATION
BUILDING NETWORKS
Meta-Image Project as part of Prometheus
Bildarchiv (prometheus-bildarchiv.de);
Source: http://www2.leuphana.de/meta-image/
Anleitungen.php
COLLABORATIVE
EXHIBITION /
MAPPING
http://www.europeana1989.eu/en/
EXPERIENCING
ART & CULTURE IN
THE METAVERSE
METAVERSE CONCEPT
lifelog inside a mirror or virtual
world. "#$)$!')$!'/*,!0,)$!4$-$)'/!
5'6*!&#$!*+$-').,*!,($)/'73!
!
8-$!/.-9!:$&5$$-!&#$!!"#$%&'(
)*#'+,!'-;!-"##*#()*#'+,!
*+$-').,*!.*!&#$!)$1.-$0$-&!,1!;.4.&'/!
0,;$/*!,1!$-(.),-0$-&*<!'-;!&#$!
*$-*$!,1!.00$)*.,-!&#'&!)$*2/&*!1),0!
4,,;!0,;$/*3!=&!7)$*$-&<!(.)&2'/!
5,)/;*!1,)!4'0$*<!$;2+'&.,-<!,)!
*,+.'/.>.-4!#'($!)2;.0$-&')6!
7#6*.+*!0,;$/*<!'-;!/.&&/$!.1!'-6!
$0$)4$-&!,)!$(,/($;!7#$-,0$-'?
&#$6@)$!*+).7&$;<!*&'&.+<!,)!$-&.)$/6!
;$7$-;$-&!27,-!2*$)!+)$'&.,-3!
A,-($)*$/6<!&,;'6@*!:$*&!0.)),)!
5,)/;*!#'($!/.&&/$!*$-*$!,1!7/'+$!,)!
.00$)*.,-<!/.0.&$;!)$'/B&.0$!*#')$;!
+,-&$-&!C5#$)$!&#$!'+&.,-*!,1!,-$!
!
Google Map of
World of Warcraft
!
=!/.-9!:$&5$$-!&#$!-"##*#()*#'+,!
'-;!&%.-/0$/+(#/&'"$1!*+$-').,*!.*!
&#$!7),/.1$)'&.,-!,1!*$-*,)*<!
-$&5,)9$;!;$(.+$*<!'-;!.-&$//.4$-&!
0'&$).'/*3!G,&#!*+$-').,*!')$!
#$'(./6!;$7$-;$-&!27,-!&#$!
;$7/,60$-&!,1!'!
02/&.&2;$!,1!*6*&$0*!
':/$!&,!0,-.&,)!'-;!
.-1/2$-+$!7),7$)&.$*!,1!
&#$!7#6*.+'/!5,)/;?&#$!
7).0')6!;.11$)$-+$!.*!
&#$!.-&$)1'+$!2*$;!&,!
'++$**!&#.*!;'&'3!"#$!
&5,!*+$-').,*!,($)/'7!
6$&!#'($!&#$.)!2-.H2$!
*&)$-4&#*<!5.&#!0.)),)!
5,)/;*!$11$+&.($!'*!
&,,/*!,1!/')4$B*6*&$0!
0,-.&,).-4!'-;!+,-&),/<!
'-;!'240$-&$;!)$'/.&6!
*6*&$0*!$11$+&.($!'*!
0$;.'&,)*!,1!7$)*,-'/!
.-&$)'+&.,-!'-;!7,.-&!
+,-&),/3!!
!
=!/.-9!:$&5$$-!&#$!&%.-/0$/+(
#/&'"$1!'-;!'"2/'*.."0.!*+$-').,*!.*!
&#$!;$($/,70$-&!,1!'!*,7#.*&.+'&$;!
.-&$)1'+$!1,)!$F7$).$-+.-4!'-!
$-#'-+$;!'5')$-$**!,1!,-$@*!
7#6*.+'/!'-;!*,+.'/!$-(.),-0$-&<!
'-;!*211.+.$-&!-$&5,)9!+'7'+.&6!&,!
.-&$)'+&.,-!:$&5
(.)&2'/!)$7)$*$-
7$,7/$3!"#.*!)$
;$($/,70$-&!,1
&#'&!.*!,7$-!'+)
7/'&1,)0*<!*$+2
'-;!':/$!&,!)$+,
6,2<!)$4');/$**
6,2@)$!+,--$+&.
.;$-&.&6<!&)2*&!'
*/,5$*&!&,!$0$
5#$)$!7')&!,1!&#
)$+)$'&$!,-$*$/
*,+.'/!#.*&,)63!G
72:/.+!&)'-*7')
'++,07'-6!';(
&#)$$!*+$-').,*
(.)&2'/!5,)/;*!'
7$)#'7*!&,!'!/$*
!
Face
!
Source: Smart, Cascio, Pfaffendorf 2007, 17
EXPLORATION OF EXHIBITION /
GALLERY CONTEXTS
Google Art Project – Indoor Street View of MOMA depicting an installed video
installation in its exhibition context at the time of exposure
VIRTUAL REENACTMENT
VR - Reenactment of Valie Export & Peter Weibel – “Tapp & Tastkino”, Secondlife
Eva & Franco Mattes, 2007, 0100101110101101.org/
AUGMENTED REALITY
AR-Tour: Jan Rothuizen:
This Is Not A Church (2010)
Source: http://www.stedelijk.nl/artours/artours-app/jan-
rothuizens-nieuwe-editie-van-zijn-this-is-not-a-church-tour
Sander Veenhof & Mark Skwarek: Exhibition
“WeARinMoMA” (2010) (Source: www.sndrv.nl/moma/)
"Banksky in MoMA" re-enactment
Photo: Will Pappeneheimer
Source: http://www.sndrv.nl/moma/?page=photos
GALLERY ONE
CLEVELAND MUSEUM OF ART
Images courtesy of Local Projects and Cleveland Museum of Art
multimedia guide
http://nasher.fluxguide.com
Photographs: Nasher Museum of Art, J Caldwell
Digital Mediation in the Exhibition “Eat, Pray, Weave”
Nasher Museum of Art at Duke University, 15.09.2012 – 13.01.2013
DIGITAL CITIES – FINAL PRESENTATIONS
ISIS 380S, Spring 2013, Duke University, Department of Art, Art Histories & Visual Studies – Instructor: Florian Wiencek
!"#$%&"#'$()*$+,--./
Bring your mobile device!
"0102.034056457$890$:;<
=>?94578:5$@AB0$C:80;
Daniel Chander, Rebecca Dickerson,
Brianca King
':6>84:5, Corner N Corcoran Street
/ E Chapel Hill Street
=C#D&E
Michael Di Nunzio, Madeleine Clark,
Eleanor Mehlenbacher, Michael Koh
':6>84:5, Roney Street, Durham
Brazing and Welding Works
%$@>F$:5$890$G:H>66:$G3>4;
Jenny Kuo, Rebecca Lai, Yu Zhou Lee
':6>84:5, American Tobacco Campus,
Blackwell Street
I008457.:458, Corner N Corcoran Street /
E Chapel Hill Street, Durham, NC
DIGITAL CITIES
DUKE U / JACOBS U, SPRING 2013
Left: starting page of “A Day On The Tobacco Trail”, by Rebecca Lai, Jenny Kuo and
Yu Zhou Lee; Right: Eleanor Mehlenbacher demonstrating “Whisp”.
META-EXPERIENCE
•  meta is used in the sense of “abstraction” and “about”
(see http://en.wikipedia.org/wiki/Meta)
•  re-experience vs. new experience on the basis of
cultural data
QUESTIONS?
YOU WANT TO FOLLOW UP?
GET IN CONTACT!
Email: florian.wiencek@googlemail.com
Twitter: @austrianflow
www: www.florianwiencek.com

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The Meta-Experience of (Media) Art. Activating the Archive

  • 1. THE META- EXPERIENCE OF (MEDIA) ART Activating the Archive RENEW | New Imagery | 11.10.2013 Florian Wiencek Jacobs University Bremen
  • 3. REPRODUCTION / RECONSTRUCTION OF ART & CULTURAL ARTIFACTS Google Art Project – High Resolution Image of the drawing “Two Public Sculptures” (Andrea Zittel, 1999, MOMA)
  • 4. REPRODUCTION / RECONSTRUCTION OF ART & CULTURAL ARTIFACTS Digital Reconstructions produced in the course “Digital Cities”, Jacobs University / Duke University, Spring 2013 A CB A: Digital 3D model created by a student using Google Sketchup . B: Colored 3D point cloud image acquired with laser scanning technology, courtesy of Andreas Neuchter (Jacobs U). C: Development of the St. Catherine district over time created by students in Google Sketchup. Source: Timothy Senior.
  • 5. REPRODUCTION / RECONSTRUCTION OF ART & CULTURAL ARTIFACTS Photogrammetry for the Alife Arch Project, Joe Williams & Kiki Fox, Spring 2012; Duke Wired! Lab http://www.dukewired.org/project/ the-alife-arch/ Apostles Photogrammetry in 123D Catch, class “Museum Inside- Out”, Duke University, Spring 2012. Image courtesy of Mark Olson. Photogrammetry as method of digital reconstruction
  • 6. DIGITIZATION •  we move beyond the mere exhibition- and cult-value (Walter Benjamin) of a cultural object towards its manipulation value (Jos de Mul 2009) •  interaction and behaviour determined by software and its interfaces (Manovich 2013)
  • 7. DOCUMENTATION •! Documentation translates a (ephemeral, timebased, process-based, experience- based) project into data about the project and meta-data, or in short into information. •! documentation as embodiment of memory of the project until its re-realization (Jean-Marc Poinsot) •! formal vs. informal documentation botaniq.org: „A-Volve“ (1994) by Christa Sommerer and Laurent Mignonneau, documented by Isabella Haaf Screenshot of the detail view of “A- Volve” (Christa Sommerer & Laurent Mignonneau, 1994) of virtualart.at
  • 10. IDEA OF THE NETWORK Screenshot of the V2_ Knowledge Base
  • 11. CRITICAL MEDIATION OF ART Production of new knowledge with the visitor instead of reproduction of existing knowledge. Fostering the engagement of the visitor with the item on display and his/her own interpretation. PARTICIPATORY MUSEUM Goals Carmen Moersch (2011) Nina Simon (2010) Participatory design is about the people. Museum space as a space for social experience, facilitator for meaningful interaction with the artistic projects and with other visitors. Goals
  • 15. “BEING OF THE WEB, NOT ONLY ON THE WEB” (SEBASTIAN CHAN) cooper-hewitt.org
  • 18. ONLINE EXHIBITION Google Cultural Institute – Online Exhibition “Recalling the Lost Neighborhoods”
  • 21. BUILDING NETWORKS Meta-Image Project as part of Prometheus Bildarchiv (prometheus-bildarchiv.de); Source: http://www2.leuphana.de/meta-image/ Anleitungen.php
  • 23. EXPERIENCING ART & CULTURE IN THE METAVERSE
  • 24. METAVERSE CONCEPT lifelog inside a mirror or virtual world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oogle Map of World of Warcraft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ace ! Source: Smart, Cascio, Pfaffendorf 2007, 17
  • 25. EXPLORATION OF EXHIBITION / GALLERY CONTEXTS Google Art Project – Indoor Street View of MOMA depicting an installed video installation in its exhibition context at the time of exposure
  • 26. VIRTUAL REENACTMENT VR - Reenactment of Valie Export & Peter Weibel – “Tapp & Tastkino”, Secondlife Eva & Franco Mattes, 2007, 0100101110101101.org/
  • 27. AUGMENTED REALITY AR-Tour: Jan Rothuizen: This Is Not A Church (2010) Source: http://www.stedelijk.nl/artours/artours-app/jan- rothuizens-nieuwe-editie-van-zijn-this-is-not-a-church-tour Sander Veenhof & Mark Skwarek: Exhibition “WeARinMoMA” (2010) (Source: www.sndrv.nl/moma/) "Banksky in MoMA" re-enactment Photo: Will Pappeneheimer Source: http://www.sndrv.nl/moma/?page=photos
  • 28. GALLERY ONE CLEVELAND MUSEUM OF ART Images courtesy of Local Projects and Cleveland Museum of Art
  • 29. multimedia guide http://nasher.fluxguide.com Photographs: Nasher Museum of Art, J Caldwell Digital Mediation in the Exhibition “Eat, Pray, Weave” Nasher Museum of Art at Duke University, 15.09.2012 – 13.01.2013
  • 30. DIGITAL CITIES – FINAL PRESENTATIONS ISIS 380S, Spring 2013, Duke University, Department of Art, Art Histories & Visual Studies – Instructor: Florian Wiencek !"#$%&"#'$()*$+,--./ Bring your mobile device! "0102.034056457$890$:;< =>?94578:5$@AB0$C:80; Daniel Chander, Rebecca Dickerson, Brianca King ':6>84:5, Corner N Corcoran Street / E Chapel Hill Street =C#D&E Michael Di Nunzio, Madeleine Clark, Eleanor Mehlenbacher, Michael Koh ':6>84:5, Roney Street, Durham Brazing and Welding Works %$@>F$:5$890$G:H>66:$G3>4; Jenny Kuo, Rebecca Lai, Yu Zhou Lee ':6>84:5, American Tobacco Campus, Blackwell Street I008457.:458, Corner N Corcoran Street / E Chapel Hill Street, Durham, NC
  • 31. DIGITAL CITIES DUKE U / JACOBS U, SPRING 2013 Left: starting page of “A Day On The Tobacco Trail”, by Rebecca Lai, Jenny Kuo and Yu Zhou Lee; Right: Eleanor Mehlenbacher demonstrating “Whisp”.
  • 32. META-EXPERIENCE •  meta is used in the sense of “abstraction” and “about” (see http://en.wikipedia.org/wiki/Meta) •  re-experience vs. new experience on the basis of cultural data
  • 33. QUESTIONS? YOU WANT TO FOLLOW UP? GET IN CONTACT! Email: florian.wiencek@googlemail.com Twitter: @austrianflow www: www.florianwiencek.com