Why Blog? How to Blog! And Then?!


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Presentation done for mostly people who are interested in starting a blog, how to maintain it, how to

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Why Blog? How to Blog! And Then?!

  1. 1. Why Blog? How to Blog! And Then?! Workshop: part of Nasawiya’s “ Take back the Tech initiative” 07/29/10 www.lebanonaggregator.com By @funkyozzi http://gosocialmedia.wordpress.com
  2. 2. Workshop Sections: <ul><li>Part I. What is a blog? Can, and should anyone blog? </li></ul><ul><li>Part II. How to set up a blog and do the necessary “stuff”! </li></ul><ul><li>Part III. Blogging vs. Microblogging </li></ul><ul><li>Part IV. How to maintain and market your blog using social media! </li></ul>07/29/10 www.lebanonaggregator.com
  3. 3. PART I <ul><li>What is a blog? Can, and should anyone blog? </li></ul>07/29/10 www.lebanonaggregator.com
  4. 4. What is a blog? <ul><li>‘ A weblog is a hierarchy of text, images, media objects and data, arranged chronologically, that can be viewed in an HTML browser” [1] </li></ul><ul><li>‘ A frequent, chronological publication of personal thoughts and Web links’ [2] </li></ul><ul><li>‘ From “Web log.” A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.”’ [3] </li></ul><ul><li>‘ Individual articles on a blog are called “blog posts,” “posts” or “entries”.’ [4] </li></ul><ul><li>Some definitions and key-terms off the web here  </li></ul>07/29/10 www.lebanonaggregator.com
  5. 5. Most popular Blogging related keywords <ul><li>Blogger . Blogging . Blogosphere . RSS . XML . RSS Feed . Aggregator . Tags . Categories . Pages . Post . Entry . Blog post . Comments . Blogroll . Permalink . Podcast . Photoblog . Template . Theme . Layout . Trackback . Linkbank . Pingback . Vlog . Plugins . Widgets </li></ul><ul><li>Check here  </li></ul>07/29/10 www.lebanonaggregator.com
  6. 6. Some terms in depths <ul><li>RSS – Subscribe to: </li></ul><ul><li>a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format </li></ul><ul><li>RSS feeds can be read using software called an &quot;RSS reader&quot;, &quot;feed reader&quot;, or &quot; aggregator &quot;, which can be web-based, desktop-based, or mobile-device-based </li></ul><ul><li>RSS Logo </li></ul>07/29/10 www.lebanonaggregator.com
  7. 7. Google Reader <ul><li>Reads RSS Feeds of news, blogs, etc.. And this can be easily done if you have a gmail </li></ul>07/29/10 www.lebanonaggregator.com
  8. 8. Example of a blog (1) 07/29/10 www.lebanonaggregator.com
  9. 9. Example of a blog (2) 07/29/10 www.lebanonaggregator.com
  10. 10. Example of a blog (3) 07/29/10 www.lebanonaggregator.com
  11. 11. We visit? Yalla! www.lebanonaggregator.com 07/29/10 www.lebanonaggregator.com
  12. 12. Why should anyone blog? <ul><li>There could be a number of reasons, and the reasons are SO diverse, here are some: </li></ul><ul><li>Citizen journalism / Reporting views and opinions (i.e. Political, humanitarian...) </li></ul><ul><li>Exposure of one’s writings </li></ul><ul><li>Documentation </li></ul><ul><li>Kill / pass time, overcome boredom </li></ul><ul><li>Share info and experience </li></ul><ul><li>Raising awareness </li></ul><ul><li>Await for critiques & reactions (=Learn) </li></ul><ul><li>Help others (i.e. Programming,... ) </li></ul><ul><li>Journal / Diary </li></ul><ul><li>Market / Publicize a brand, a book, a product.. </li></ul><ul><li>‘ Coz everyone else is doing it </li></ul><ul><li>Just for the sake of Blogging </li></ul>07/29/10 www.lebanonaggregator.com
  13. 13. On a lighter note... 07/29/10 www.lebanonaggregator.com By http://s72.photobucket.com/home/sriks6711
  14. 14. On another lighter note... 07/29/10 www.lebanonaggregator.com Taken from http://adamstouch.com/
  15. 15. Can anyone blog? <ul><li>Yes! </li></ul>07/29/10 www.lebanonaggregator.com
  16. 16. PART II <ul><li>How to set up a blog and do the necessary “stuff”! </li></ul>07/29/10 www.lebanonaggregator.com
  17. 17. Blogging platforms <ul><li>www.blogger.com </li></ul><ul><li>www.wordpress.com </li></ul><ul><li>www.livejournal.com </li></ul><ul><li>www.blog.com </li></ul><ul><li>www.over-blog.org </li></ul><ul><li>www.diaryland.com </li></ul><ul><li>www.opendiary.com </li></ul><ul><li>www.tumblr.com </li></ul><ul><li>Some links here  </li></ul>07/29/10 www.lebanonaggregator.com
  18. 18. How to build a blog* <ul><li>Conception (Interest, Idea and high-level content) </li></ul><ul><li>Research </li></ul><ul><ul><li>Choosing a platform </li></ul></ul><ul><ul><li>Creating an account </li></ul></ul><ul><ul><li>Choosing a name </li></ul></ul><ul><ul><li>Choosing a theme or layout (font, color, css...) </li></ul></ul><ul><ul><li>Adding/Creating a logo </li></ul></ul><ul><li>Preparation (Text, Images, Categorizing posts, About page, Contact Us page, Links to other blogs, other widgets/plugins and fun stuff on the side bar...) </li></ul><ul><li>Implementation (Take into consideration the SEO, uploading or submitting, feedback from commentors, adding statistics counter...) </li></ul><ul><li>Post-Implementation (deciding how to continue with blog according to feedback and comments, which genre of posts get more hits...) </li></ul><ul><li>* Slide inspired by Lausocial.com class by @AymanItani </li></ul>07/29/10 www.lebanonaggregator.com
  19. 19. PART III <ul><li>Blogging vs. Microblogging </li></ul>07/29/10 www.lebanonaggregator.com
  20. 20. Blogging vs. Microblogging <ul><li>a form of blogging </li></ul><ul><li>blogging in small pieces </li></ul><ul><li>a web service that allows the subscriber to broadcast short messages to other subscribers of the service. [5] </li></ul><ul><li>a microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. A microblog entry could consist of nothing but a short sentence fragment, or an image or embedded video. </li></ul><ul><li>We established what blogging is but what is Micro-blogging  </li></ul>07/29/10 www.lebanonaggregator.com
  21. 21. Micro-Blogging platforms 07/29/10 www.lebanonaggregator.com
  22. 22. General Usage of Social Media <ul><li>Sharing links to new products/news </li></ul><ul><li>Sharing link to video </li></ul><ul><li>Sharing link to photo </li></ul><ul><li>Crowd sourcing </li></ul><ul><li>PR and Marketing </li></ul><ul><li>Live tweeting an event </li></ul><ul><li>Asking for help concerning a subject </li></ul><ul><li>Chit chatting, teasing, flirting, venting.. </li></ul><ul><li>Organizing events based on online presence </li></ul><ul><li>... </li></ul>07/29/10 www.lebanonaggregator.com
  23. 23. 07/29/10 www.lebanonaggregator.com
  24. 24. The difference; Is it a XOR situation? <ul><li>Blogging </li></ul><ul><li>Takes time </li></ul><ul><li>Requires more research </li></ul><ul><li>Elaborate content </li></ul><ul><li>Can establish a personal brand </li></ul><ul><li>Archive is there, interaction is permissible “Owning a house” </li></ul><ul><li>MicroBlogging </li></ul><ul><li>Less-time consuming (?) </li></ul><ul><li>Fast-paced </li></ul><ul><li>Short & straight to the point </li></ul><ul><li>Can only link to this personal brand </li></ul><ul><li>Hard to go through archive, no interaction “Renting” </li></ul>07/29/10 www.lebanonaggregator.com “ Efficient, quick updates to my social network = microblogging. Well thought out thoughts on a particular topic I'm passionate about = blogging.” [6]
  25. 25. The difference by Connie Bensen <ul><li>Blogging </li></ul><ul><li>an exercise for me to synthesize my thoughts </li></ul><ul><li>a repository of information for future visitors </li></ul><ul><li>reflects my journey over the course of time </li></ul><ul><li>reading other’s blogs provides a high level of learning </li></ul><ul><li>MicroBlogging </li></ul><ul><li>update on breaking news in the industry </li></ul><ul><li>an opportunity to get to know people on a personal level </li></ul><ul><li>exchange of info & ideas - email doesn’t span the group effect </li></ul><ul><li>keep track of where my friends are at...I can check & see whether they’re traveling, on vacation or what they’re doing. </li></ul>07/29/10 www.lebanonaggregator.com *The content of this slide is take from Connie Bensen’s page in socialmediatoday.com [7]
  26. 26. PART IV <ul><li>How to maintain and market your blog using social media! </li></ul>07/29/10 www.lebanonaggregator.com
  27. 27. How to maintain it <ul><li>Observe what kind of posts get the most hits or comments. And stay on that curve </li></ul><ul><li>Don’t let your blog die for a month or even 2 weeks, it will immediately lose its followers </li></ul><ul><li>Some pointers here: </li></ul>07/29/10 www.lebanonaggregator.com
  28. 28. How to market it <ul><li>Tweet it </li></ul><ul><li>Tweet it </li></ul><ul><li>Tweet it </li></ul><ul><li>Facebook it (different audience) </li></ul><ul><li>Email it (and ask your buddies for their feedback) </li></ul><ul><li>Comment on other people’s blogs </li></ul><ul><li>Retweet others </li></ul><ul><li>Give feedback to others </li></ul><ul><li>Interact and be active </li></ul><ul><li>PR </li></ul><ul><li>Tell your colleagues & family about your blog (if you find it would be of interest to them) </li></ul><ul><li>Some pointers here: </li></ul>07/29/10 www.lebanonaggregator.com
  29. 29. Best Practices <ul><li>If you quote something, mention who said it and link to them if possible </li></ul><ul><li>State the source of photo or article </li></ul><ul><li>In general, publish a new post on your blog every 2-3 times a week </li></ul><ul><li>Push to the right audience, you don’t want to tick some people off </li></ul>07/29/10 www.lebanonaggregator.com
  30. 30. References <ul><li>http://blogs.law.harvard.edu/whatMakesAWeblogAWeblog </li></ul><ul><li>http://www.marketingterms.com/dictionary/blog/ </li></ul><ul><li>http://www.computersprintersrepairshouston.com/glossary_of_terms.html </li></ul><ul><li>http://en.wikipedia.org/wiki/Blog </li></ul><ul><li>http://searchmobilecomputing.techtarget.com/definition/microblogging </li></ul><ul><li>http://www.adgabber.com/forum/topics/546804:Topic:118210 </li></ul><ul><li>http://www.socialmediatoday.com/SMC/39216 </li></ul>07/29/10 www.lebanonaggregator.com
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