SxSW 2013 Interactive Highlights, Frumatic

Mobile Saturday
Ben West Coleen Carey Peter Roybal Roe J. McFarlane
Co-founder, VP of Product, Senior Manager of VP of Product, Redbox
XOMO Digital Urban Airship Product Development, Reimagine Everything
Disney/ABCNews.com

Little apps are not worth it
anymore - tackle core
problems instead.

Mobile Saturday
XOMO Digital Urban Airship Product Development,
Disney/ABCNews.com

“It’s my data and it’s personal
to me”
If you fail they don’t give you a
second chance!

Mobile Saturday
Disney/ABCNews.com

Location proﬁles are
expanding.

Mobile Saturday
Disney/ABCNews.com

Locations are connecting with
people’s stories.

Mobile Saturday
Disney/ABCNews.com

What’s around me and the
activity around me.

Mobile Saturday
Disney/ABCNews.com

Trends on mobile:
Second screen for console
Connected mobile devices

Mobile Saturday
Disney/ABCNews.com

The work you do this year is
harder as it’s with people’s
personal data.

Mobile Saturday
Disney/ABCNews.com

Put forth what people want to
do - but manage their
expectations

Mobile Saturday
Disney/ABCNews.com

Work on the good work - take
on the hard projects -
don’t be easy!

Mobile Saturday
Disney/ABCNews.com

Power of the Sharing Economy
Juliet Gorman Nate Blecharczyk Shelby Clark David over Goliath
Comm Dir, Co-founder & CTO Founder
Etsy Airbnb RelayRides

Experience economy is key.

Juliet Nate
Gorman Shelby Clark
Blecharczyk Founder
Comm Dir, Co-founder & CTO RelayRides
Etsy Airbnb

Technology is allowing us to sort
through, aggregate and experience
something we couldn’t ﬁnd
anywhere else.

Juliet Nate
Gorman Shelby Clark
Blecharczyk Founder
Etsy Airbnb

Airbnb, Etsy, Relayrides are all peer
to peer exchange networks.
Experience is a core part of using these
platforms.

Juliet Nate
Gorman Shelby Clark
Blecharczyk Founder
Etsy Airbnb

There is a pendulum swing in the
culture from where we are less
attracted to mass culture.
to where there is some authenticity and
desire for the experience.

Juliet Nate
Gorman Shelby Clark
Blecharczyk Founder
Etsy Airbnb

If you want to be good at this, you
have to create a better experience
than what people are currently
having.

Juliet Nate
Gorman Shelby Clark
Blecharczyk Founder
Etsy Airbnb

Sharing economy is not disruptive.
Other things are disrupting it and these
platforms are responding to it.

Juliet Nate
Gorman Shelby Clark
Blecharczyk Founder
Etsy Airbnb

Proliferation of peer platforms.
People have less purchasing power then
they had a decade ago - so they need to
supplement for the life they had planned
to live.

Juliet Nate
Gorman Shelby Clark
Blecharczyk Founder
Etsy Airbnb

The key is simpliﬁcation
Simplifying it allows for more casual
participants and a community around it.

Juliet Nate
Gorman Shelby Clark
Blecharczyk Founder
Etsy Airbnb

Can reputation be the future of
regulation?
Reputations and regulations are there to
accomplish the same goals - to keep
consumers safe.

Juliet Nate
Gorman Shelby Clark
Blecharczyk Founder
Etsy Airbnb

Trust and reputation
Trust should make your reputation more
meaningful - but your reputation means
more if it follows you.

Juliet Nate
Gorman Shelby Clark
Blecharczyk Founder
Etsy Airbnb

‘Reputation currency will be like a
walk-in’
Trust takes time and building these
business models takes time even more so
when people are changing their behavior.

Juliet Nate
Gorman Shelby Clark
Blecharczyk Founder
Etsy Airbnb

Creativity & Mayhem:
Anonymous Communities
Gabriella Coleman Quinn Norton Finn Brunton
at Work
McGill University Freelance School of Information,
University of Michigan

You own your own words.

at Work

The pseudo-anonymity
discourages fame seeking but
also increases diﬃculty of
working in teams longterm

at Work

The desire to exert 'self'
eventually overcomes the
anonymous ideal.

at Work

‘Man is least himself when he
talks in his own person. Give
him a mask and he will tell you
the truth’
Oscar Wilde

at Work

Collaborative experience.
There are two billion people on the
Internet and their shared experiences
change them and the world

at Work

The Best Interface is No Interface

Golden Krishna
Designer, Samsung Design America

Start with insights before
screens.


Golden Krishna

Think ﬁrst process than
interface.


Golden Krishna

Systems that adapt to
individuals.


Golden Krishna

Learning systems
(e.g. nest.com)


Golden Krishna

Invisible technology /
automated solutions.
(e.g. sensored doors, transmissions,
petzi.com)


Golden Krishna

Android Principles for Designing the Future
Rachel Garb Helena Roeber
Google Google

Design eﬀects emotion.

Google Google http://developer.android.com/design/get-started/principles.html

Enchant Me
ﬁlling people with joy, letting them
customize their space

Google Google

Simplify my life
make things easy for people

Google Google

Make me amazing.
empower people to try new things
and use apps in inventive new ways.

Google Google

Design principles are aimed at
avoiding negative emotions.

Google Google

People Self Blame
When something goes wrong in technology, it
leads them to a negative emotion.

“This erodes peoples conﬁdence in their
own abilities and causes sheer
frustration.”

Google Google

Only show
what I need
when I need it.

Google Google

Only interrupt
me when its
important.

Google Google

Let me make
it mine.

Google Google

If it looks the
same, it should
act the same.

Google Google

I should
always know
where I am

Google Google

Decide for me
but let me have
the ﬁnal say.

Google Google

We need 3 positive emotions to
liﬅ us up for every 1 negative
emotion that drags us down.
Barbara Fredrickson, 2009

Google Google

Trigger Positive Emotions;
- Pictures are faster than words.
- Give them tricks that work everywhere
- Sprinkle encouragement
- Delight me in surprising ways

Google Google

Choose the wrong words and they can
really backﬁre
When it comes to shaping emotions words
are truly powerful - so the design team at
Google has a dedicated writer.

Google Google

When writing for UI;
- Use short words
- Active verbs and common nouns
- Avoid Technical Jargon
- Don’t Shout
- Use a tone that’s human & approachable

Google Google

Google Now is ‘delight me in
surprising ways’

Google Google

Do the heavy liﬅing for me
(e.g. Google Now ﬂight
details)

Google Google

Get to know me (e.g. Google Now
traﬃc details, weather forecast,
etc.)

Google Google

Behavior Change As Value Proposition

Chris Risdon
Adaptive Path

Behavior Change as Value Proposition
Products and Service designes are marketed
on the premise that their beneﬁts - the value
perceived - are speciﬁc behavioral-based
outcomes.

Behaviour Change As Value Proposition

Chris Risdon
Adaptive Path

Value Proposition is directly related
to behavior based outcome.
(rewarding outcomes from persistent
behaviors)


Chris Risdon
Adaptive Path

Diminishing Value
When I have to wait for something it doesn’t
seem as valuable as it could be


Chris Risdon
Adaptive Path

Success Momentum
When success is experienced early and oﬅen,
it reinforces that behavior and has the added
bonus of helping individuals get through the
rough times


Chris Risdon
Adaptive Path

Design for Behavior Change
Design with the intent to change someones
behavior and attitude.


Chris Risdon
Adaptive Path

“Start recognizing that behavior and behavior
change is systematic – it is not random.”


Chris Risdon
Adaptive Path

Act on a Motivational Wave


Chris Risdon
Adaptive Path

Trigger
High motivation
+
Easy to do


Chris Risdon
Adaptive Path

Opportune Moments
Commitment & Consistency
Social Proof
Authority


Chris Risdon
Adaptive Path

Good defaults are meant to aid
in the users’ experience


Chris Risdon
Adaptive Path

Why tiny habits give big results
“Celebrations can foster the “tiny thrill” of
accomplishing something, which will in turn
foster the behavior change.” BJ Fogg
www.rackspace.com/blog/building-tiny-habits-in-your-app?utm_source=twitterfeed&utm_medium=twitter


Chris Risdon
Adaptive Path

People will do what they see
other people doing.


Chris Risdon
Adaptive Path

Social Proof
How is it customized to me, you can take
something like social proof as a tactic to get
people to engage - you want to be targeted.


Chris Risdon
Adaptive Path

System Recommendations &
Guidance


Chris Risdon
Adaptive Path

Feed Forward
Help me and guide my next action and not
just be a reﬂection of my last action


Chris Risdon
Adaptive Path

Choice Architecture
“organizing the context in which people make decisions” -
Nudge, Richard Thaler
People who want to see positive outcomes
are looking for us to make those decisions
for us.


Chris Risdon
Adaptive Path

Persuasive technology is intent to aid
usability but with some persuasion
throw in.


Chris Risdon
Adaptive Path

Collection >Visualization >Story

Data Feedback Loop Framing


Chris Risdon
Adaptive Path

Technology Psychology

Collection >Visualization >Story


Chris Risdon
Adaptive Path

Every design decision
inﬂuences the user.
(however benevolent the intent)


Chris Risdon
Adaptive Path

Interface Transitions:
Designing the Space Between
Corey Chandler Jorge Furuya Mariche
Deep Dive Design HTC

Context is diﬀerent once you add an
establishing shot.
(opening-transition-theme)


Akinetopsia or the inability to perceive
motion in our ﬁeld of view actually is a
neuropsychological disorder.
(http://vimeo.com/13717641)


Motion perhaps the most used tool for
establishing transitions in interfaces - is a
fundamental component of our reality and it
helps us understand when something works.


Interfaces are meant to be tools to support
activities and are like the tools we use in the
physical world a polished transition adds
perceived value to these tools.


Taxonomy for Transitions


Discreet
Creates a subtle eﬀect that enhances the
overall experience of an application
subconsciously.


Showcase
Introduces a recognizable eﬀect for the user
to perceive and enjoy


Educational
educates the user on how a system works


Processing
masks the processing time


A Transition shouldn’t have false
educational elements
(e.g. a forward transition should have a
similar back transition)


Consider introducing a discreet
transition any time and experience
suddenly changes - to soﬅen it out.
(the more oﬅen an interface transition is
triggered the more oﬅen it should be discreet)


Of course there are constraints
but keep your canvas in mind and squeeze
the most out of them. Think about
performance and browsers connectivity vs
mobile device experience.


Present Shock

Douglas Rushkoﬀ
Author Present Shock, Codeacademy

Stock option is tell a
We don’t have the ability to
rocket fuel for
story anymore.
(our connection to narrative is fading)
innovation.

Present Shock

Douglas Rushkoﬀ

Stock option is
rocket fuel for
Technology interrupts narrative
(so narrative collapses)
innovation.

Present Shock

Douglas Rushkoﬀ

Stock option is
Digifrenia
rocket fuel for I can’t
Multiple instances of myself which
innovation.
manage - exist in more then one place at
the same time.

Present Shock

Douglas Rushkoﬀ

Stock option is
Reclaim Timing
rocket fuel for over time -
How do you recognize patterns
innovation. rearview mirror.
you don’t draw connections but you learn to
see without looking in the

Present Shock

Douglas Rushkoﬀ

Stock option is
rocket fuel for
Keep your storage separate
Where you store your things should be
innovation.
separate from your stream.

Present Shock

Douglas Rushkoﬀ

Stock option is
Streams are things you have to keep
rocket fuel for
up with
innovation. in and absorb.
But the things you store are things you can
go through later and take

Present Shock

Douglas Rushkoﬀ

Spreadable Media
Henry Jenkins Joshua Green Sam Ford
Professor Senior Strategist Dir of Digital Strategy
University of Southern Undercurrent Peppercomm
California

Empathy is the key

Spreadable Media
California

People are getting more into
privacy and so into the reduction
of sharing.

Spreadable Media
California

The value of every social network
trends closer to zero.
Getting less useful as certain groups
dominate the conversation.

Spreadable Media
California

There has been a shiﬅ in how we
relate to each other & our lives.
We make choices about what we
communicate through which channel and
what media we put into circulation.

Spreadable Media
California

Issues about privacy will become
more prevalent when it comes to
big data.

Spreadable Media
California

What does it mean when people
share insteadeconomy is key.
Experience of creating?
Re-blogging isn’t authorship.

Spreadable Media
California

Participation is considered the
same thing as authorship.
10 % of audiences participate
90 % are lurking

Spreadable Media
California

Creativity is merging with the way
that people participate.
Massive numbers of people are key.
Experience economy is getting
access to tools of production which is
changing the shape of authorship.

Spreadable Media
California

Circulation shouldn’t be treated on
the same level as authorship.
Experience form of participation,
Circulation is a economy is key.
nothing has ever spread independently.

Spreadable Media
California

What we have now is greater
visibility and therefore more
Experience economy is a highly
cynicism as the internet is key.
concentrated space.

Spreadable Media
California

Connecting & Empowering the Creative World

Scott Belsky
Co-founder, CEO, Behance

The cycle of creativity:
Create, showcase, discover, engage.


Scott Belsky

The web still sucks at a lot of stuﬀ
and oﬅen subjugates its participants


Scott Belsky

Diversity & discovery happens in the
overlap of diﬀerent communities.
Are we losing this?


Scott Belsky

We’ve empowered the masses without
discernment - the ‘like’ button is
perpetual across the web.
Critical mass vs Credible mass?


Scott Belsky

The problem is attribution is not
supported, opportunity is lost.
When you have a connected portfolio
solution for multiple creators, you can work
out who can get attribution.


Scott Belsky

Maybe when we tap into data and see
what the credible mass thinks - then
we can incentivize through payment.
The credible mass may be the best route to
meritocracy.


Scott Belsky

If you have an ecosystem that fosters
attribution then you’re moving
forward to Creative meritocracy.


Scott Belsky

Start-up Soul:
- Initiative > Experience
- Motivated by problems we’re solving
- Love > Money
- Mission > Medium
- Resourcefulness > Mentality


Scott Belsky

Aspire for a positive slope with little
wins


Scott Belsky

Lead by being the wind at the backs of
your teams


Scott Belsky

What you agree to do, do right


Scott Belsky

Learn to gain conﬁdence from being
doubted


Scott Belsky

Learn the diﬀerence between cynics
and skeptics


Scott Belsky

Nothing extraordinary is ever achieved
through ordinary means


Scott Belsky

Building Tools for Creativity

David Karp
CEO, Tumblr

“We are all a ‘vanilla’ proﬁle in a
big white page directory - we
need to work to get back
individuality & customization.”


David Karp
CEO, Tumblr

“We help people make things
they couldn’t make before,
things they didn’t know they
wanted to make”


David Karp
CEO, Tumblr

Tumblr is the place to create.
Not sharing, not liking.


David Karp
CEO, Tumblr

“It took us a while to see that
all across this network there
were people aspiring to great
things”


David Karp
CEO, Tumblr

“Its an amazing thing to be in a
place where an aspiring creator
can create an audience ”


David Karp
CEO, Tumblr

The stuﬀ you create on the web
represents you.


David Karp
CEO, Tumblr

How do you harness an audience
for real feedback and
meaningful discussion?


David Karp
CEO, Tumblr

Tumblr innovated with ‘Reblog’
and ‘Ask’:
Create cool tools to inspire the
creators.


David Karp
CEO, Tumblr

Socials Shiﬅ Towards Real Privacy

Dave Morin
CEO, Path

Highlight

“Privacy can mean alot of
a lot of
diﬀerent things - and Privacy as
a word requires more
conversations”


Dave Morin
CEO, Path

Highlight

“Privacy can mean alot regulate
of
Whats the right - andto
way Privacy as
diﬀerent at things like privacy in
things
and look
a word requires more
this particular context?
conversations”


Dave Morin
CEO, Path

Highlight

Snapchat represents a of
“Privacy can mean alotshiﬅ in
privacy and soﬅware Privacy
diﬀerent things - and needs toas
reﬂect requires more
a word this experience more
deeply.
conversations”


Dave Morin
CEO, Path

Highlight

Reflect the way that real
“Privacy can mean alot of
conversations happen. The real
different things - and Privacy as
human requires more
a word experiences are reflected
in those choices.
conversations”


Dave Morin
CEO, Path

Highlight

“We spend a lot of time of
trying to
“Privacy can mean alot willing
get design right.-We’re
diﬀerent things minute to throw
and Privacy as
even in requires more
the last
a word
some designs out - we’re
conversations”
constantly iterating”


Dave Morin
CEO, Path

Do Good Work & Everything Else Happens

David Lai
Hello Design

Ten ways to do good work:


David Lai
Hello Design

1. Focus
Do a few things really well.


David Lai
Hello Design

2. Small steps everyday
There is no better day than today.


David Lai
Hello Design

3. Get your ideas down fast
Start with words, sketch with pen and
paper.


David Lai
Hello Design

4. Give %150
Then win or lose doesn’t matter.


David Lai
Hello Design

5. Be brave
Always anticipate worst case scenario.


David Lai
Hello Design

6. Choose carefully
Don’t take every client that knocks the
door.


David Lai
Hello Design

7. Know who matters
You can lose the battle but win the
war.


David Lai
Hello Design

8. Stay humble, stay curious
There is always better than you.


David Lai
Hello Design

9. Be open
You never know where it will lead you.


David Lai
Hello Design

10. Go with your gut, take the
shot
Even if you are wrong, you will get to
right faster.


David Lai
Hello Design

Big Data & Privacy

The New Nature vs. Nurture: Big Data & Identity
*Panel
Jen Lowe Molly Steenson
Columbia University University of Winconsin

Fake It! Your Guide to Digital Self Defense
*Book Reading
Steﬀan Heuer Pernille Tranberg
Author Author

SxSW 2013 Interactive Highlights, Frumatic

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