1. Chineseness of Internet Market
in China
Dr. Gang LU | Founder of TechNode.com
http://gang.lu

2. Figures by end of 2013
•
•
•
•
Internet Users: 618 millions
Internet Penetration Rate: 45.8%
Mobile Internet Users: 500 millions
93.1% of enterprises have adopted
computers and 83.2% use the Internet.
23.5% businesses sell products online,
26.8% make purchases online and 20.9%
do online marketing.

3. Chineseness #1
Innovation
•OR
Micro-Innovation

4. Changba – Mobile KTV Apps

5. Papa
Papa – the photo can speak

6. eDaiJia – the App can ‘Save’ your life

7. Chineseness #2 : Social Media
WeChat
• OR
Weibo (Chinese Twitter)
• AND
Something like Facebook? NONE!

8. Chineseness #3： Chinese
Philosophy
Product
•OR
Platform

9. WeChat

10. QR-Code
Group Chat

11. Official Account

12. Banking

16. Chineseness #4: All about
Game
Gaming
•AND
Gamification

20. Top 5 Game Categories in Terms of Growth
Rate for Daily Engagement Times
Data Source: UMeng

21. Game: Find Something

22. Chineseness #3: Madness
Reform the market
•OR
Destroy the market

24. RMB500m Burned within a month. But, It’s
NOT about Taxi market, it’s about Mobile
Payment

25. Chineseness #5: Hardware
Chinese Shanzhai
•OR
Chinese Brands

27. Phones

29. Setbox

30. Even Taobao Has One!

31. Codoon

32. Mobile WiFI
360

33. GEAK Watch
GEAK RING

35. Smart Watch for Women

36. Bracelet for Kids

37. Smart Router

38. Chineseness #6: Trend
Cloud Service
• AND
Online Education
• AND
Online Financing

39. Government
Relationship
You
Have to
Do It！
Product
Localisation
Internet
Culture
Awareness

40. gang@technode.com
twitter: @ganglu
wechat: ganglu