The CloudA game changer for web performance testing    Fred Beringer – VP Business Development Europe – SOASTA            ...
PERFORMANCEmatters more than ever before
#1              highly viralSocial media isand drives massive amount oftraffic.
500 million active users  spending 700 billion minutes per month
13 million hours uploaded in 2010   2 billion video viewed per day
106 million accounts10 billion tweets in 2010
Your new marketing mix
#2Web Architecture is complex
Inside and outside the firewall                                      Analytics                     Switch                 ...
#3Content is king
1980
1992
1996
2011
#4Access devices explosion
Different performance on       each device
#5HIGHER EXPECTACTIONS
39%   of consumers say speed is more        important than functionality                              Source: Forrester Re...
47%   Expect a web page to load in          two seconds or less                             Source: Forrester Research
Will abandon a web page if it40%   takes more than three seconds                 to load                              Sour...
#6Low performance and unreliability bringsMASSIVE BUSINESS IMPACT
PayPal down 45 minutes in 2009   $45 Millions lost revenue
Amazon loses 1% of their sales for    each 100ms of latency
Google loses 20% of search trafficevery 500ms of additional latency
60%      of companies admit that they do not have      any performance management processes      in place or what they hav...
Of companies having      performance management50%   processes admit that they      are doing it only in reactive      way...
50%      of application problems are found in production –      when those problems have impacted end users and      are m...
What is required today to    test effectively  performance of web     applications?
#1SCALE
#2Real time analysis         of performance data
#3SPEED
AFFORDABILITY   #4
Ready for some pain?
Traditional Performance Testing     doesn’t work anymore
2006
PERFORMANCE TESTINGREVOLUTION
Cloud TestingThe massive resources of the cloud have changed thegame for performance testing. Cloud Testing enablesorganiz...
What does it bring us?
#1Affordable platform for infinite load
Billions possible points of failureThe new testing challenge
#2Real-time analysis brings wisdom
#3Global and realistic traffic
#4Where is the needle?
In your code
In your infrastructure
Outside your firewall
Fit for an   #5  AGILE WORLD
Real-time collaboration
Continuous performance testing
Cloud Testing helps companies
Cloud Testing helps American Girls
Cloud Testing helps tax payers
Cloud Testing helps phone lovers
Let’s see how this website performs!
The CloudA game changer for web performance testing                 twitter.com/fredberinger                 fberinger@soa...
Photos Credits:Slide 2: http://www.sxc.hu/photo/1219246Slide 18, 19, 20: http://www.sxc.hu/photo/1267744Slide 21: http://w...
The Cloud: A Game-Changer for Web Performance Testing
The Cloud: A Game-Changer for Web Performance Testing
The Cloud: A Game-Changer for Web Performance Testing
The Cloud: A Game-Changer for Web Performance Testing
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The Cloud: A Game-Changer for Web Performance Testing

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Today in retail, financial services, media, telecommunications and a host of other industries, more and more business is transacted through consumer web sites and mobile applications. With new channels creating spikes in traffic, highly complex system architectures, and internet-savvy customers, websites and web applications must be tested at scale to maximize business results and avoid a catastrophic crash. However, whether due to time or cost or other reasons, upwards of 90 percent of web applications are not fully tested before launching. If testing is done, many times it's with a small percent of expected traffic, which is then extrapolated for an estimation of performance.

Cloud computing is changing the game for testing web applications. Cloud testing enables, for the first time, performance testing that complements the lab and accounts for the conditions in a production environment, such as traffic spikes, network latency, firewalls, and other factors. And it can be done far more affordably than traditional testing methods, as part of agile development cycles, and without an army of highly skilled performance engineers.

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The Cloud: A Game-Changer for Web Performance Testing

  1. 1. The CloudA game changer for web performance testing Fred Beringer – VP Business Development Europe – SOASTA DATACENTRES 2011 - Nice
  2. 2. PERFORMANCEmatters more than ever before
  3. 3. #1 highly viralSocial media isand drives massive amount oftraffic.
  4. 4. 500 million active users spending 700 billion minutes per month
  5. 5. 13 million hours uploaded in 2010 2 billion video viewed per day
  6. 6. 106 million accounts10 billion tweets in 2010
  7. 7. Your new marketing mix
  8. 8. #2Web Architecture is complex
  9. 9. Inside and outside the firewall Analytics Switch Ad Server Databases Search Session Info CDN Content CMS ContentShopping Cart Media Server Application servers Load balancers Payment Server
  10. 10. #3Content is king
  11. 11. 1980
  12. 12. 1992
  13. 13. 1996
  14. 14. 2011
  15. 15. #4Access devices explosion
  16. 16. Different performance on each device
  17. 17. #5HIGHER EXPECTACTIONS
  18. 18. 39% of consumers say speed is more important than functionality Source: Forrester Research
  19. 19. 47% Expect a web page to load in two seconds or less Source: Forrester Research
  20. 20. Will abandon a web page if it40% takes more than three seconds to load Source: Forrester Research
  21. 21. #6Low performance and unreliability bringsMASSIVE BUSINESS IMPACT
  22. 22. PayPal down 45 minutes in 2009 $45 Millions lost revenue
  23. 23. Amazon loses 1% of their sales for each 100ms of latency
  24. 24. Google loses 20% of search trafficevery 500ms of additional latency
  25. 25. 60% of companies admit that they do not have any performance management processes in place or what they have is ineffective. DynaTrace study- 2009
  26. 26. Of companies having performance management50% processes admit that they are doing it only in reactive way when problem occurs. DynaTrace study- 2009
  27. 27. 50% of application problems are found in production – when those problems have impacted end users and are most expensive to resolve. DynaTrace study- 2009
  28. 28. What is required today to test effectively performance of web applications?
  29. 29. #1SCALE
  30. 30. #2Real time analysis of performance data
  31. 31. #3SPEED
  32. 32. AFFORDABILITY #4
  33. 33. Ready for some pain?
  34. 34. Traditional Performance Testing doesn’t work anymore
  35. 35. 2006
  36. 36. PERFORMANCE TESTINGREVOLUTION
  37. 37. Cloud TestingThe massive resources of the cloud have changed thegame for performance testing. Cloud Testing enablesorganizations to test their consumer facing Web andmobile applications fast, affordably and at scale.There’s now no excuse for the type of Web site disasterswe’ve seen in the past that cost businesses millions inrevenues and perhaps more in reputation. Tom Lounibos CEO SOASTA
  38. 38. What does it bring us?
  39. 39. #1Affordable platform for infinite load
  40. 40. Billions possible points of failureThe new testing challenge
  41. 41. #2Real-time analysis brings wisdom
  42. 42. #3Global and realistic traffic
  43. 43. #4Where is the needle?
  44. 44. In your code
  45. 45. In your infrastructure
  46. 46. Outside your firewall
  47. 47. Fit for an #5 AGILE WORLD
  48. 48. Real-time collaboration
  49. 49. Continuous performance testing
  50. 50. Cloud Testing helps companies
  51. 51. Cloud Testing helps American Girls
  52. 52. Cloud Testing helps tax payers
  53. 53. Cloud Testing helps phone lovers
  54. 54. Let’s see how this website performs!
  55. 55. The CloudA game changer for web performance testing twitter.com/fredberinger fberinger@soasta.com http://www.fredberinger.com info@soasta.com http://www.soasta.com
  56. 56. Photos Credits:Slide 2: http://www.sxc.hu/photo/1219246Slide 18, 19, 20: http://www.sxc.hu/photo/1267744Slide 21: http://www.sxc.hu/photo/1181194Slide 22,23,24: http://www.sxc.hu/photo/396185Slide 25: http://www.flickr.com/photos/tsoumplekas/4495778365/Slide 32: http://www.sxc.hu/photo/1160562Slide 34: http://www.sxc.hu/photo/1331143Slide 46: http://www.sxc.hu/photo/995000Slide 48: http://www.sxc.hu/photo/560250Slide 54: http://www.sxc.hu/photo/561622

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