The Ms Adventures Of Lisa Lane

Sponsorship Opportunity

Created by: Eighty:Twenty Interactive Communications

Produced by: Sector7

In association with: Bebo

Date: 28th Jan 2008

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The background
Bebo and Eighty:Twenty Interactive Communications have joined forces to
create Ireland’s first Bebo documentary consisting of 8 webisodes based
around the launch of Ireland’s first urban female focused digital magazine
called Dash

The new series ‘The Ms. Adventures of Lisa Lane’ will feature our lead
character in the run up to the launch of the eMag

The search for our lead character will commence in the first week of March
09 with the shows launching at the end of April

The monthly digital magazine will then be distributed to friends of the show
every month thereafter

Target audience are 18-25 year old females


The Show: The Ms. Adventures of Lisa Lane
We will run a search for the star of the
show in Feb 09

The winner will feature in this unique
series

The series will follow our leading
character’s exploits as she interviews up
and coming bands, celebrities, attends
exciting showbiz events, new niteclub
openings, fashion launches…


The Emag: Dash Magazine

Dash Magazine will be a downloadable eMag
aimed at women from 18-30 featuring cool
content about fashion, entertainment, music
and social
Dash will run every month and will be launched
to the viewers of the Ms Adventures of Lisa
Lane online series and key opinion leaders
Throughout the year viewers can vote for the
kind of content they want to see in upcoming
issues, the new cover designs for the eMag and
send in contributions


Creative


How you can get involved in the show
We are looking for brands to integrate into the show as follows:

• For products: Product placement using the latest technology that enables the
video to be paused when user clicks on your product (see slide 10&11)
• For outlets (retail, music venues, nite clubs, spas, hotels, cinemas): Have you
venue written into the script e.g. lisa can visit your venue
• Receive ongoing advertising support directly for your branded support on
Bebo (see slide 7)

Total cost to feature in all 8 episodes: €15k

Your brand will feature in the search for the star of the show and in the launch
advertising (see slide 7)


Bebo Advertising support for show launch
Approximately 21 million page impressions for logo bebo button/ spotlight/
Home Page Takeover

CPM of 71c

Feature in Ireland’s first Bebo show


How you can get involved in the digital magazine
We are looking for brands to sponsor one of four sections of our digital
magazine as follows:

• Four sections include Music, Entertainment, Fashion and Social
• Receive quarterly advertising support directly for your sponsorship on Bebo
• In addition receive approximately 14 million page impressions for your logo on
bebo button/ spotlight/ Home Page Takeover - CPM of circa €1

Cost of €3,500 per issue (with commitment for at least 3 consecutive issues)


Support for digital mag sponsor in more detail
Each month your brand will receive -

1 week button per month – The button on the homepage will be branded with your
logo with the section you sponsor on the eMag. This button will receive 800k views
per day.

1 week Bebo recommends – Basically a Spotlight on the bebo homepage , again it will
be the section you sponsor and your logo – this will be in rotation of three and will still
get 250k views per day

1 Homepage re-skin per quarter

Sponsorship of a relevant section in the eMag reaching all friends of the show


Homepage
Complete re-skin

Sponsored
Homepage
thumbnail
800k
impressions
per day

Homepage
spotlight position


Integrate your brand into the show
Your brand will have a clickable link over
your promoted product/ service

Superior engagement rate - typically
around 30%

Object clicks can lead to information
within the ad unit or to a different site


Some additional interactive examples


Series Timeline

The series will launch late Feb 2009 with shooting of the series
beginning in mid Feb 2009 continuing into March 2009

Following from there, we will continue to have conversations
with the viewers via interactivity

Commentary on content, episode voting, competitions will
continue as will the production of the eMag

Video blogging keeps the series alive throughout


Campaign Rationale

International trend for Web TV series
Sofia’s Diary – 1,245,759 Irish plays – over 6 months

The Gap Year – 457,198 Irish plays – over 3 months

In terms of total plays, Irish Bebo users have watched more
Bebo Web TV series than Canada, Australia New Zealand
but less than the UK & US


Eighty:Twenty creates
concepts
& engaging
interactive digital
content
We nurture consumer-brand
connections
& then manage ongoing
conversations
& relationships


Please contact David Connor
for more Information:

E: david.connor@eightytwenty.ie
D: +353 1 709 7311
M: +353 87 225 9164

Web -
www.eightytwenty.ie

Blog -
www.advertisingforthedigitalage.com

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The Ms Adventures Of Lisa Lane

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