Sponsorship Opportunity




                                                               Created by: Eighty:Twenty Inter...
The background
             Bebo and Eighty:Twenty Interactive Communications have joined forces to
             create Ir...
The Show: The Ms. Adventures of Lisa Lane
             We will run a search for the star of the
             show in Feb 0...
The Emag: Dash Magazine

            Dash Magazine will be a downloadable eMag
            aimed at women from 18-30 featu...
Creative




PDF created with pdfFactory trial version www.pdffactory.com
How you can get involved in the show
              We are looking for brands to integrate into the show as follows:

     ...
Bebo Advertising support for show launch
              Approximately 21 million page impressions for logo bebo button/ spo...
How you can get involved in the digital magazine
              We are looking for brands to sponsor one of four sections o...
Support for digital mag sponsor in more detail
             Each month your brand will receive -

             1 week butt...
Homepage
                                                               Complete re-skin




           Sponsored
        ...
Integrate your brand into the show
              Your brand will have a clickable link over
              your promoted pr...
Some additional interactive examples




PDF created with pdfFactory trial version www.pdffactory.com
Series Timeline

             The series will launch late Feb 2009 with shooting of the series
             beginning in m...
PDF created with pdfFactory trial version www.pdffactory.com
Campaign Rationale

              International trend for Web TV series
              Sofia’s Diary – 1,245,759 Irish play...
PDF created with pdfFactory trial version www.pdffactory.com
Eighty:Twenty creates
             concepts
             & engaging
             interactive digital
             content
...
Please contact David Connor
                                                                              for more Informa...
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The Ms Adventures Of Lisa Lane

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Ireland's First Bebo Series Proposal to Sponsors. Contact david.connor@eightytwenty.ie for more information.

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The Ms Adventures Of Lisa Lane

  1. 1. Sponsorship Opportunity Created by: Eighty:Twenty Interactive Communications Produced by: Sector7 In association with: Bebo Date: 28th Jan 2008 PDF created with pdfFactory trial version www.pdffactory.com
  2. 2. The background Bebo and Eighty:Twenty Interactive Communications have joined forces to create Ireland’s first Bebo documentary consisting of 8 webisodes based around the launch of Ireland’s first urban female focused digital magazine called Dash The new series ‘The Ms. Adventures of Lisa Lane’ will feature our lead character in the run up to the launch of the eMag The search for our lead character will commence in the first week of March 09 with the shows launching at the end of April The monthly digital magazine will then be distributed to friends of the show every month thereafter Target audience are 18-25 year old females PDF created with pdfFactory trial version www.pdffactory.com
  3. 3. The Show: The Ms. Adventures of Lisa Lane We will run a search for the star of the show in Feb 09 The winner will feature in this unique series The series will follow our leading character’s exploits as she interviews up and coming bands, celebrities, attends exciting showbiz events, new niteclub openings, fashion launches… PDF created with pdfFactory trial version www.pdffactory.com
  4. 4. The Emag: Dash Magazine Dash Magazine will be a downloadable eMag aimed at women from 18-30 featuring cool content about fashion, entertainment, music and social Dash will run every month and will be launched to the viewers of the Ms Adventures of Lisa Lane online series and key opinion leaders Throughout the year viewers can vote for the kind of content they want to see in upcoming issues, the new cover designs for the eMag and send in contributions PDF created with pdfFactory trial version www.pdffactory.com
  5. 5. Creative PDF created with pdfFactory trial version www.pdffactory.com
  6. 6. How you can get involved in the show We are looking for brands to integrate into the show as follows: • For products: Product placement using the latest technology that enables the video to be paused when user clicks on your product (see slide 10&11) • For outlets (retail, music venues, nite clubs, spas, hotels, cinemas): Have you venue written into the script e.g. lisa can visit your venue • Receive ongoing advertising support directly for your branded support on Bebo (see slide 7) Total cost to feature in all 8 episodes: €15k Your brand will feature in the search for the star of the show and in the launch advertising (see slide 7) PDF created with pdfFactory trial version www.pdffactory.com
  7. 7. Bebo Advertising support for show launch Approximately 21 million page impressions for logo bebo button/ spotlight/ Home Page Takeover CPM of 71c Feature in Ireland’s first Bebo show PDF created with pdfFactory trial version www.pdffactory.com
  8. 8. How you can get involved in the digital magazine We are looking for brands to sponsor one of four sections of our digital magazine as follows: • Four sections include Music, Entertainment, Fashion and Social • Receive quarterly advertising support directly for your sponsorship on Bebo • In addition receive approximately 14 million page impressions for your logo on bebo button/ spotlight/ Home Page Takeover - CPM of circa €1 Cost of €3,500 per issue (with commitment for at least 3 consecutive issues) PDF created with pdfFactory trial version www.pdffactory.com
  9. 9. Support for digital mag sponsor in more detail Each month your brand will receive - 1 week button per month – The button on the homepage will be branded with your logo with the section you sponsor on the eMag. This button will receive 800k views per day. 1 week Bebo recommends – Basically a Spotlight on the bebo homepage , again it will be the section you sponsor and your logo – this will be in rotation of three and will still get 250k views per day 1 Homepage re-skin per quarter Sponsorship of a relevant section in the eMag reaching all friends of the show PDF created with pdfFactory trial version www.pdffactory.com
  10. 10. Homepage Complete re-skin Sponsored Homepage thumbnail 800k impressions per day Homepage spotlight position PDF created with pdfFactory trial version www.pdffactory.com
  11. 11. Integrate your brand into the show Your brand will have a clickable link over your promoted product/ service Superior engagement rate - typically around 30% Object clicks can lead to information within the ad unit or to a different site PDF created with pdfFactory trial version www.pdffactory.com
  12. 12. Some additional interactive examples PDF created with pdfFactory trial version www.pdffactory.com
  13. 13. Series Timeline The series will launch late Feb 2009 with shooting of the series beginning in mid Feb 2009 continuing into March 2009 Following from there, we will continue to have conversations with the viewers via interactivity Commentary on content, episode voting, competitions will continue as will the production of the eMag Video blogging keeps the series alive throughout PDF created with pdfFactory trial version www.pdffactory.com
  14. 14. PDF created with pdfFactory trial version www.pdffactory.com
  15. 15. Campaign Rationale International trend for Web TV series Sofia’s Diary – 1,245,759 Irish plays – over 6 months The Gap Year – 457,198 Irish plays – over 3 months In terms of total plays, Irish Bebo users have watched more Bebo Web TV series than Canada, Australia New Zealand but less than the UK & US PDF created with pdfFactory trial version www.pdffactory.com
  16. 16. PDF created with pdfFactory trial version www.pdffactory.com
  17. 17. Eighty:Twenty creates concepts & engaging interactive digital content We nurture consumer-brand connections & then manage ongoing conversations & relationships PDF created with pdfFactory trial version www.pdffactory.com
  18. 18. Please contact David Connor for more Information: E: david.connor@eightytwenty.ie D: +353 1 709 7311 M: +353 87 225 9164 Web - www.eightytwenty.ie Blog - www.advertisingforthedigitalage.com Introduction PDF created with pdfFactory trial version www.pdffactory.com

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