FlexNet Operations provides entitlement management for software vendors and intelligent device manufacturers. It allows them to: 1) Manage entitlements for on-premises, SaaS, cloud and device products through a single system, reducing costs. 2) Gain insights into customer usage through rich reporting to boost renewals and upsells. 3) Empower customers and partners with a self-service portal to manage licenses 24/7 without support calls.

1. D ATA S H E E T
FlexNet Operations
Entitlement Management for All Your Products—On-Premises,
SaaS, Cloud and Devices
Benefits to Software Vendors Software vendors and intelligent device manufacturers Better Understand Customers and Boost Sales
and Intelligent Device often underestimate how complicated managing with Rich Reporting Data
Manufacturers
software entitlements can be. Homegrown entitlement FlexNet Operations has rich reporting capabilities
• Improve efficiency by
management tools might work initially, but can rarely that give you detailed insight into who is receiving
managing multiple
license generators and grow to meet your changing needs. Ask yourself: entitlements for what product. It can tell you the ratio
technologies with a of entitlements to software activations, how often
single system • Can you easily integrate a new license entitlements are being returned and re-hosted, as well
• Help facilitate revenue generator? as which customers are requesting temporary licenses.
recognition and reduce • Is it easy for customers to return, transfer and Reports also benefit your sales team by alerting
manual effort by automating
modify entitlements on their own? them to revenue-generating events such as upcoming
subscription and entitlement
management tasks • Will it work with other licensing technologies renewal opportunities.
• Increase channel revenue
you may acquire?
by measuring channel • Do orders flow from your entitlement
performance and planning management system to your ERP and
incentive programs to meet CRM systems?
business goals
• Can it give your sales team real-time data to
• Ease the pain of mergers help increase renewal rates and upsells?
and acquisitions by
easily integrating new
• Can you roll out a new licensed product in
license generators into just a few hours?
a single system
• Maximize revenue with new FlexNet Operations is a More Efficient Way to
licensing models and better Manage Entitlements
entitlement and subscription FlexNet Operations gives you the power to manage
tracking and reporting
software entitlements, subscriptions, and devices Increase Customer Satisfaction with a
• Cut support costs and easily and efficiently. It cuts operational costs by Self-Service Portal
improve customer
satisfaction by empowering automating the generation, fulfillment and activation FlexNet Operations helps empower you, your
end-user self-service of entitlements and improves customer satisfaction customers and channel partners with a Web-based
by providing a consistent experience and a 24x7 self-service portal they can access 24x7. The portal
“The Entitlement self-service Web portal. lets them easily return, modify, and rehost licenses
Management Solution and reassign entitlements, subscriptions, and device
from Flexera Software Ease the Pain of Mergers and Acquisitions capabilities at any time without calling your support
has helped Alcatel-
Lucent improve the way FlexNet Operations gives you a single, unified staff. Your customers can even track which division or
we view and administer solution for viewing and administering entitlements location within their company owns the licenses so
entitlements. Now our across all your license generators, whether they they can share or redistribute them as needed.
license generators can support Flex, homegrown, or any third-party software
be consolidated into
a single system, saving licensing technology. By supporting multiple Build New Revenue Streams with
us time and money technologies, FlexNet Operations makes entitlement Flexible Software Licensing Models
while giving customers management and software license tracking far more To maximize revenue, software vendors and
a more consistent efficient while simplifying the back-office integration intelligent device manufacturers often modify their
experience.”
issues that come with mergers and acquisitions. pricing and packaging to fit customer needs, but it
– Manish Sharma FlexNet Operations can also integrate with your ERP can be time-consuming and tie up internal resources.
Alcatel-Lucent and CRM systems, so you can streamline order entry, FlexNet Operations lets you capitalize on these
license generation, fulfillment, and change requests revenue opportunities by quickly creating new
from customers. product configurations and license models –
without involving your IT or development staff.

2. End-to-End Software Licensing, Entitlement Management Flexera Software Knows Entitlement Management
and Device Lifecycle Management Flexera Software is the leading provider of strategic solutions
FlexNet Operations is a core component of the FlexNet for Application Usage Management; solutions delivering
Producer Suite for Software Vendors and Intelligent Device continuous compliance, optimized usage and maximized value
Manufacturers from Flexera Software, offering end-to-end to application producers and their customers. Flexera Software
software licensing, subscription and entitlement management is trusted by more than 80,000 customers that depend on
and device lifecycle management which empowers our comprehensive solutions- from installation and licensing,
manufacturers to implement new revenue models and entitlement and compliance management to application
realize significant cost savings. readiness and enterprise license optimization - to strategically
manage application usage and achieve breakthrough results
realized only through the systems-level approach we provide.
For more information, please go to: www.flexerasoftware.com
FlexNet Operations Feature Highlights
Reduce Operational Costs Protect and Grow Revenues by Leveraging New and Existing
One Entitlement Management Solution for Managing All License Models in Amazon EC2 – FlexNet Operations allows
Software License Generators and Technologies – FlexNet software vendors and intelligent device manufactuers to
Operations offers a single system for managing and tracking develop license models for deploying software in Amazon
entitlements across all your license key generators (Flex, EC2, including:
homegrown or third-party). It gives you a central repository
• Concurrent use licenses
for tracking and managing all entitlements and licenses,
• Standalone virtual appliances
while supporting any kind of license generation (manual,
• Pay-by-hour for virtual appliances
hands-free/programmatic, binary or text). By supporting
• Charge for bursts of use for software instances
multiple technologies, FlexNet Operations makes entitlement
management and software license tracking far more efficient Track and Grow Revenues from Channels – Vendors and
while simplifying the back-office integration issues that come manufacturers can increase revenues by measuring channel/
with mergers and acquisitions. distributor performance and planning incentive programs
to meet business goals. In addition, they can lower their
ERP and CRM Integration – Reduce or eliminate costly and
operational costs by providing 24x7 self-service to their
time-consuming manual processes by integrating FlexNet
channel partners.
Operations with your ERP and CRM systems.
Grow Revenues from Bundled Products While Ensuring
Automate Licensing Tasks – Reduce or eliminate manual
Seamless Customer Experience – Software vendors and
data entry and facilitate revenue recognition by automating
intelligent device manufacturers can better monetize
entitlement tracking, license creation and license fulfillment.
maintenance programs by automating rules based on
maintenance status and be able to easily execute upgrades and
Enable New Revenue Opportunities renewals in bulk across their customer base.
Enable New Revenue Models for Virtualized Environments
and Region-Based Licensing – To prevent revenue leakage in Proactive License Tracking – Better capitalize on revenue
virtualized environments, a software vendor or intelligent device opportunities by proactively tracking license entitlements and
manufacturer can define license models that allow or deny use support contracts and notifying customers before they expire.
of their products in a virtual environment such as VMware and
Create New Product Configurations – Build new product
Hyper-V. They can also grow revenues by charging a premium
packages and license models without involving IT or
for software used in a virtual environment. In addition, software
development staff.
vendors and intelligent device manufacturers can grow revenue
by pricing differently based on geography with support for
keywords related to detecting and enforcing time zone licensing.

3. Entitlement Management for All Your Products—On-Premises,
SaaS, Cloud and Devices
FlexNet Operations Feature Highlights (continued)
Improve Customer Experience
Efficient Activation – Internet and offline activation capabilities Device Lifecycle Management – Intelligent device manufacturers
within FlexNet Operations help simplify even complex software have the ability to increase customer satisfaction and reduce
license management tasks, making it quick and easy to activate cost by turning “on” or “off” capabilities based on the customers’
licenses. Efficient activation helps reduce support calls related entitlement. A customer can choose easily to “add-on” to his
to product activation, upsells and upgrades, as well as lowers device. The upgrade is done seamlessly without having to return
network bandwidth costs related to product activation requests. the device.
Self-Service Customer Web Portal – Reduce support costs by
Backup and Restore Device Data – FlexNet Operations captures
providing a 24x7 self-service Web portal that you, your customers
backup data about devices provisioned by a license server in an
and channel partners can use to manage license delivery, returns,
enterprise or service provider environment. Manufacturers can
rehosts, upgrades and renewals.
restore device data from FlexNet Operations to rebuild a license
Hands-Free Product Activation – Your customers can server in case of data loss, helping to minimize downtime.
automatically activate products without contacting your customer
support staff. License Server Data Synchronization – FlexNet Operations’ License
Server Data Synchronization capability allows manufacturers
“Shopping Cart”-Style Product Activation – Software vendors to gather device data managed on a license server. This can
and intelligent device manufacturers will see their customer lower problem resolution time and support costs by knowing
satisfaction levels increase as their customers will find it easier to configuration parameters of a device for which an end customer is
activate a series of products all at once. requesting customer support assistance.
Batch Activation and Rehosting – Improve efficiency and
customer satisfaction by using FlexNet Operations to allow Gain Customer Insights
customers to activate, rehost and redistribute licenses in bulk Detailed Entitlement Reporting and Tracking – FlexNet Operations
across multiple license servers simultaneously. has rich reporting capabilities, giving you detailed insight into
who is receiving entitlements for what product, what entitlements
Control Access to FlexNet Operations – Your customers can easily are being returned and re-hosted, and more.
define each user’s access rights to FlexNet Operations,
so your personnel can only perform authorized tasks. Track and Report Using Customer Hierarchies – Provide your
customers with the ability to manage their organizational
hierarchies, so they can easily track which division or location
Entitlement Management for Intelligent Device Manufacturers
owns the licenses and can share or redistribute them as needed.
Enable New Revenue Models for Intelligent Device Manufacturers
– FlexNet Operations supports intelligent device manufacturers’
Custom Attribute Searching and Reporting – Define, search
entitlement management needs by efficiently creating new
for, and report on custom attributes that you care about
product offerings and managing FlexNet Embedded licenses.
(including customer demographic and product-specific data)
Intelligent device manufacturers can increase their revenues by
for both FlexNet, homegrown and third-party software
quickly and efficiently penetrating new markets with new product
licensing technologies.
offerings that meet customer demands.
Customer Data Collection – Better understand your customers
Make-to-Stock Channel Management – Lower operational costs
(even those that purchased through resellers) by gathering
with make-to-stock channel management by enabling self-service
demographic data during the activation process and delivering
and tracking of product entitlements as they move through a
responses based on that data.
complex channel network. Make-to-stock channel management
also enables manufacturers to track and monitor best performing
partners while ensuring data privacy. Next Step:
Visit www.flexerasoftware.com/fno to view online demos,
webinars and read white papers, or call 1-800-809-5659.
Flexera Software LLC Schaumburg United Kingdom (Europe, Japan (Asia, For more office locations visit:
1000 East Woodfield Road, (Global Headquarters): Middle East Headquarters): Pacific Headquarters): www.flexerasoftware.com
Suite 400 +1 800-809-5659 +44 870-871-1111 +81 3-4360-8291
Schaumburg, IL 60173 USA +44 870-873-6300
Copyright © 2011 Flexera Software LLC. All other brand and product names mentioned herein may be the trademarks and registered trademarks of their respective owners.
FNO_DS_Oct11