BMW ED RoadShow for first class pilots
1
by ubiq solutions team

mission zOOm
2
We create distinctive brand message communication
‘ED - with innovations we are continuing to improve efficiency and reduce CO2 emissions’
the innovations are: High Precision Injection, Auto Start Stop function, Brake Energy
Regeneration, Electric Power Steering, Air Vent Control and the Gear Shift Indicator
We do it for V.I.P. guests and for the press around 9 cities of Russia
we also think about children if they are to present

3

the concept
4
essential upgrade*
*the result of ultimate skills

‘the upgrade’
5
By upgrade we mean that tech break-thru made by BMW becomes more ‘friendly’ to
nature and by being ‘over-thought’ it gained additional abilities
and this is the result of the new approach to the core logic of the method
By getting on our test drive guests acquire new experience and test their skills
concentration
reaction
coordination
power-handling
meditation

actions’ layout helping guests to feel different
6

global understandings
7
We interact with guests the most human and effective way:
we play games with them
these games are based on essential skills to hold the situation
these games are
test drive
power-golf V.S. mini-golf
power-balls
power-jump
ice car - concept art

types of actions
8
Observing
guests always have something to put an eye on - so they can watch and
socialize
Participation
almost any activity can be joined - any guest can play any game
Acting
there are some major challenges to take care of - those who dare - win!

timing
9
welcome farewell
test drive and all the Show
final suspence
timeline__12.00____13.30____________________19.00________21.00

first action
10
This is the invitation to the show
V.I.P.s get a package with the textile badge [personally named if that’s possible]
if guest wins a F1 suit he can sew the badge on it right on place
press invitations have a 3D tech picture of the concept prototypes

zoning helping guests to feel different
11

constructions
12
GeoSpheric form-factor accents the ‘eco-futuristic’ trend
and can be easily installed by proven specialists

zones mapping
13
racing range
[test drive arena]
EcoZone
transit lounge lounge space
check in room [chillout]
[social space]
[welcome space]
parking
[leave your car here!]
tech room
[specs area]
[press bar] BMW town
[kids space]

14
Park your vehicle and welcome to the future!

check-in
15
Girls in the new ‘F1 collection’ uniforms check the guests and
propose registration for those, who’d like to take a test drive
as pilots
to be enlisted, guests get cards and
every enlisted V.I.P. gets a number and his photo printed - creating
personal ‘Pilot card’ to remember the drive!

transit lounge
16
This place is for hanging around and socializing
guests are treated as test pilots awaiting their missions
with snacks and soft drinks
As for catering
we got non-alcoholic drinks and fine cuisine
we also have special ‘press-bar’ with alcohol for those who won’t actually
drive vehicles but write in notebooks about it
they must get something to compensate lack of adrenaline action

eco_drive
the main experience
17
V.I.P.s proceed to the Racing Range as ‘Test Pilots’
they can choose either they are drivers or passengers
eco_drive
racing range
transit lounge EcoZone [test drive arena]
[social space]
mini-golf
Exiting ‘Transit Lounge’ to ‘Racing Range’ leads to the main activation/experience - the Eco-
Drive
the first 150 meters leading to the race track are covered from sides and top with ‘EcoDrive’ banners

eco_drive EcoZone
the ‘eco’ experience
18
While they are in the ‘Eco Zone’ - the car moves slowly
and it goes on the grass - peebles - sand [50 meters of each] until it reaches the race track
By driving these natural surfaces without disturbing them - we show that we care about
environment

mini-golf
EcoZone mini golf experience
19
Upgrade your meditation abilities by testing your concentration skills!
Everyone can join the mini-golf game taking place right near the slowly-moving cars
the game is started by BMW crew
mini-golf tests the ability of precise eye-hand coordination and self-control
Players are observing BMW cars taking slow rides while eco-drive is going on
Optionally the special golf stick pro model named ‘ED’ is launched and presented

powerballs
lounge space
competitions powerballs
20
Upgrade your handling abilities by testing your power skills!
Powerballs - how fast can you handle?
the record is high - so is the price of victory
breaking 15 000 record u get the BMW branded bowerball with you
the HIGHEST record gets prize - the BMW F1 pilot suit

transit lounge transit lounge artifact
21
Every time the show starts - one of the BMW ProModels is carved in ice
so every city will see an unique piece of ice-art
this is additional ‘prototype showroom’ PR trigger
These prototypes are started from the ice cube with preset head- and back-lights and are
finished during the show to make more show out of it
cubes are surrounded by concept hand-drown art

transit lounge
power-golf
power-golf
22
Upgrade your handling abilities by testing your power skills!
players shoot balls to the interactive screen and play a Virtual Reality golf game

transit lounge
power-jump
power-jumps
23
Upgrade your moving abilities by testing your coordination skills!
you can jump quite far and high if you can handle them
Special team of acrobats teaching guests and showing tricks on the power-jumps

activation mapping
24
racing range
eco_drive/
mini-golf powerballs
power-golf competitions
transit lounge lounge space
power-jump BMW town
driving
school
radio-
racing

driving BMW town
school [kids space] driving fun
25
BMW Town is built for kids using the accessory already provided by the brand
it includes as toys for babies so the more serious devices for building cross-lanes for grown-ups
BMW trainers are teaching kids their first rules

radio- BMW town
racing
[kids space] more fun is always fun!
26
Additional fun for kids !!!
race track for radio-models
and jumper’s contest

motivations and rewards
27
Those who dare can play for score:
to test drive with best time
to win a golf game
to break a powerball record
So we got two types of prizes for those people
the ‘ED’ pro model golf stick
the BMW F1 coverall suit
branded powerballs

tech_show tech room innovations showroom
28
In the BMW Truck the technicians show and explain all new
BMW techniques and concepts
the BMW Truck is the ultimate answer

racing range
[test drive arena]
eco_drive/mini-
golf
parking
[leave your car here!] EcoZone
power-golf
transit lounge lounge space
check in room [social space]
[chillout]
[welcome space] powerballs
competitions
power-jump
BMW town
tech room [press bar]
driving
school [kids space]
[specs area]
radio-racing
29

music set up assorted but thought over picks
30

music layout
31
easy listening
dj Existence dj Nils intelligent
Final
timeline______12.00___________16.00_______18.00______________21.00 Suspence
Triangle Sun lounge time

Triangle Sun
32
First russian band included in ‘Cafe Del Mar’ compilation
LIVE lounge music mostly

final suspense and farewell
33
Professional crew developed new technique - neonlight show
In the end of the party the music-synched fireworks are shot
its when the blast chain is preset for the exact music track
After this show guests are driving home

see you there!
ubiq solutions team
34 [flashbackflip@gmail.com]