Product life cycle management case study of nissan
Carlos Sanchez -Producer Resume
1. C ARLOS H. SANCHEZ
8391 Beverly Blvd., #183 Los Angeles, CA 90048 (310) 795.7900 csanchez.producer@gmail.com
PRODUCER & PRODUCTION MANAGER
Manage production needs for corporate marketing campaigns, automotive ¦ Nissan LEAF Media &
Consumer Tours
demonstrations and tours, media events, entertainment extravaganzas, conferences, VIP
events, product tours/launches, and sales training meetings. ¦ ESPN Jeep Ultimate
Tailgate Experience
Diverse experience in project management, brand management, multimillion-dollar
budgets, ad agency interaction, negotiation, staff training, public speaking coaching, ¦ Tundra Prove It Tour
public relations, client relations, vendor management, and promotional programs. ¦ Nokia launch of NE-YO’s
Advanced solutions for clients in multiple industries ... debut album on Def Jam
AUTOMOTIVE ENTERTAINMENT TECHNOLOGY OTHER ¦ Nokia Brand Activation
Lincoln | Honda Def Jam IBM Amgen | UBS at Academy Awards
Hyundai | Lexus | Nissan Academy Awards Intel Bank of America ¦ Bank of America LA
Infiniti | Toyota Paramount Microsoft Lifescan Market Blast Program
Mitsubishi | Jeep Princess Cruises Nokia Mars/M&M’s
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LIGHT SPEED MANAGEMENT, INC. — PRODUCER & PRODUCTION MANAGER: 2011-2012 ..................................................................
• Honda CR-V Sprinkles Tour 2012: Day to day operations producer of 6-city mall tour— Honda’s all-new CR-V featuring
Sprinkles cupcake partnership.
• Hyundai Ride & Drive Experience: Operation producer of 2012 Auto Shows tour— a multi-city street ride and drive
program hosted at six auto shows throughout the United States.
• ESPN Jeep Ultimate Tailgate Experience: On-site producer of 10-city college campus tour—“extreme tailgating
experience” with off-road challenges, such as steep grades, rocky trails, and log crossings.
• Camp Jeep: On-site producer of 5-minute indoor obstacle course— a “seat-of-the-pants” ride where consumers feel
Jeep’s articulation, ground clearance, and traction through high-tech simulated off-roading.
• Amgen – Managers and National OBU S2 Meetings: Coordinated production of keynote presentations at Amgen OBU
S2 meetings in Dallas, TX and Orlando, FL.
GROW MARKETING— PRODUCER: 2011 ............................................................................................................................................
• Lincoln’s West Coast Activations: Produced personal drive experiences in two cities for customers to “drive, design, and
discover” Lincoln’s luxury vehicles around San Diego’s waterfront and Beverly Hills’ Rodeo Drive district, promoting
Lincoln’s advanced SYNC® and MyLincoln Touch™ technology.
GMR MARKETING— TEST DRIVE COURSE MANAGER: 2010 – 2011 ........................................................................................................
• Nissan LEAF Consumer Tour: Managed ride-and-drive course for 24-city, 7-month tour promoting Nissan LEAF, a zero-
emission electric car. Trained 11 driving assistants; designed ride-and-drive courses; managed logistics; and oversaw
transport, energy management, and maintenance of 14 LEAF vehicles.
THE GEORGE P. JOHNSON COMPANY— ASSOCIATE PRODUCER: 2005 – 2010 ..................................................................................
• Nissan LEAF Zero-Emission Media Tour 2010: Directed 89 event days including 24 media ride-and-drive events.
• Toyota Trucks Off-Road, On-Site Adventure: Managed operations for 12-city, Southeastern US auto demonstration.
• Toyota Highway-to-the-Future Mobile Hybrid Experience: Managed operations for 12-city, Southeastern US auto tour.
CAMPOS CREATIVE WORKS— ASSOCIATE PRODUCER: 2007 – 2008 ...................................................................................................
• Toyota Truck Exhibit – International Motorcycle Shows: Directed pre-production, activation, and wrap for exhibit
reaching 500,000 consumers with 13 stops nationwide in 16 weeks.
• Toyota Hybrid Vehicle Exhibit: Prius – Health & Endurance Activation: Managed pre-production, activation, and wrap
of interactive hybrid vehicle exhibit at major triathlons with 8 stops nationwide in 7 months.
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C ARLOS H. S ANCHEZ
(310) 795.7900 / csanchez.producer@gmail.com
AMCI — ROAD PRODUCER: 2007 – 2008 ................................................................................................................................................
• Toyota Trucks Ride and Drive 2008: Road producer on event at NASCAR Sharpie 500 Bristol Motor Speedway.
• Stage Coach Country Music Festival 2008: Executed on-site integration of closed course event.
• Tundra Prove It Tour 2007: On-site road producer of 8-week, 12-city tour deemed “most important launch in Toyota
history" by president of Toyota Motor Sales. Integrated tour promotions/logistics, city street teaming, consumer retail
events, and mass market event presence. Coordinated construction of challenging off-road driving course.
• Toyota Texas Bass Classic Tournament 2007: Executed on-site integration of closed course event.
JACK MORTON WORLDWIDE — ASSOCIATE PRODUCER / PRODUCER: 2004 – 2006 ..............................................................................
• Directed critical production needs:
Amgen 25th Anniversary Exhibit Tour Nokia Brand Activation at Academy Awards
Amgen Kepivance Product Launch Nokia launch of NE-YO’s debut album on Def Jam
Amgen 2005 NBU S2 Regional Sales Meetings Intel Developers Forum
Amgen 2005 OBU T2 Managers Meeting Lifescan Annual Business Meeting
Amgen Campus 25th Anniversary Event UBS Executive Video Shoot
Amgen Directors & Officers Meeting Microsoft Thinkpad Tablet PC Airport Demos
Bank of America LA Mobile Experience UBS Executive Video Shoot
Bank of America LA Market Blast Program Princess Cruises Big Idea Presentation
creativdesign group— PROJECT MANAGER / PRODUCER: 2001 – 2006 ..................................................................................................
• Managed crews, media technology, deployment, travel, budget, proposals, and RFP development for 30+ projects with
450+ program days per year:
Mars/M&M’s Business Meeting Lexus & Scion Lead Generation Programs
RadioTennis.com 2002 Hyundai Military Ride and Drive Tour
2004 Lexus Auto Show Press Event Lexus Auto Show Webcast & Streaming Video
IBM Archival Video Shoot Virtual Reality Auto Show Demonstration
Hyundai Challenge Tour 2006
MARITZ — COORDINATOR / POINT PERSON: 1999 – 2006 ........................................................................................................................
• Contributed as point person for production, database design, travel, schedules, and contracts:
Infiniti Q 45 Product Launch Nissan Brand Orientation Meetings
Honda Civic Ride and Drive Acura MDX Sales Training Tour (East Coast)
THE CARLOS H. SANCHEZ COMPANY — PRESIDENT: 2004 – Present .............................................................................................
• Consulted on creative media, production, proposals, and online marketing for firms including ExhibitWorks.
GO! PRODUCTIONS — COORDINATOR: 2004 .......................................................................................................................................
• Organized travel, staff, equipment, vendors, advertising for New Orleans Mitsubishi Dealer Meeting.
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Arne L. Schmidt Productions. VICE PRESIDENT: 1994 – 1996
• Supervised script development for 20th-Century-Fox-based independent production company. 2 sales of $1+ million.
Paramount, Warner Brothers. Orion, and Castle Rock. MULTIPLE ROLES
• Managed multimillion dollar budgets for diverse projects:
Producer: Liar’s Poker (Won Chicago Alternative Film Fest.) Producer Assistant: Stay Tuned (Warner Brothers)
Associate Producer: Chain Reaction (20th Century Fox) Set Production: Soapdish (Paramount)
Production Supervisor: Rules of Engagement (Paramount) Producer Assistant: Love Field (Orion)
Producer Assistant: Little Giants (Warner Brothers) Set Production: Ghost (Paramount)
Producer Assistant: Josh & S.A.M. (Castle Rock) Set Production: Internal Affairs (Paramount)
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B.S., Business Administration / Marketing Minor
UNIVERSITY OF SOUTHERN CALIFORNIA, Los Angeles, CA
---------------------------------------------------------------------- T E C H N I C A L S K I L L S -----------------------------------------------------------------------
Multimedia, Video Production, Video Conferencing, Website Development, FTP, Webcasting, Web Conferencing, Web Marketing,
Mobile Tour Management & Planning, Production Schedules, Plans, Reports, Microsoft PowerPoint/Word/Excel