18. sm3 Recipe Book Claim your social media sites Open accounts with engagement tool providers Build your Email, Facebook, Twitter audience base Plan and execute your daily/weekly/monthly marketing Prepare monthly report card
31. sm3 Recipe Book Claim your social media sites Open accounts with engagement tool providers Build your Email, Facebook, Twitter audience base Plan and execute your daily/weekly/monthly marketing Prepare monthly report card
49. Twitter Case Study Grew sales on usually “Lost” Days Due to inclimate weather by engaging Guests on Twitter. Gained regional exposure On local TV and print- priceless
50. Facebook: 0 to 600 in 3 months! Challenge: create newFacebook page and build fans for a small town bar & grill … promoted via: Email campaign to list of ~1,000 members QR code on table tents Offer: free soft serve ice cream cone for new Likes RESULTS 600 likes in under 3 months Owner excited to jump ahead of local competitors 29
51. Email plus Social: Customer Appreciation Promo Challenge: creative way to drive revenue for GA resort during slow summer months Offered 25% room discount during “customer appreciation week” Specific, tailored messages for Facebook, Twitter, and Email Sale positioned as limited time / special “thank you” for friends and family RESULTS Extended promotion for additional two days based on good early response Drove over $5000 in incremental revenue 30
52. Twitter: Engage followers via contest Challenge: generate interest and traffic early in the week Trivia contest via Twitter – art themed, consistent with restaurant concept Cross-promoted on Facebook One of the correct answers picked to win #FreeSangria for their entire party RESULTS Increase in Twitter followers, engagement on Facebook Contest winners redeeming offer bring in up to $200 in additional revenue 31
53. sm3 Recipe Book Claim your social media sites Open accounts with engagement tool providers Build your Email, Facebook, Twitter audience base Plan and execute your daily/weekly/monthly marketing Prepare monthly report card
55. sm3 Recipe Book Claim your social media sites Open accounts with engagement tool providers Build your Email, Facebook, Twitter audience base Plan and execute your daily/weekly/monthly marketing Prepare monthly report card Invest in continuous learning!
56. Where to go for more learning Facebook Google SocialMediaExaminer.com RunningRestaurants.com RestaurantMarketing.com MonkeyDish.com FohBoh.com FRLA