Accenture - Quezia Soares13_12_11
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The document discusses best practices for companies to utilize social media for recruitment and branding purposes. It recommends that companies first get internal approval and support, identify resource needs and content strategy, and understand risks before engaging externally. When engaging externally, companies should focus first on defining the target audience and relationship goals, then determine objectives and strategy, and finally select the appropriate technologies to integrate into the overall recruitment process. The document emphasizes understanding audience behaviors and profiles to determine relevant technologies and content.
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- 1. International Recruiting Conference | December 2011
- 2. Taking a B2B brand into the social space International Recruiting Conference | December 2011
- 3. First you have to convince your own people… International Recruiting Conference | December 2011
- 4. Global brand – Social media isn’t regional, it’s global. Resource – who’s going to manage this channel? And conversations? Content – what are we going to say? What can we say? Risk – what is the worst that could happen? Especially, if we don’t do it? Results – what do we see as success? International Recruiting Conference | December 2011
- 5. When looking at the external market, think first about the relationship you want to build, the technology later. International Recruiting Conference | December 2011
- 6. People, Objectives, Strategy, Technology International Recruiting Conference | December 2011
- 7. People Who is your target audience? What are their behaviours? What is the profile? What are they ready for? International Recruiting Conference | December 2011
- 8. Objectives What are you looking to achieve? What are your business objectives for success? What do you want our target audience to do? International Recruiting Conference | December 2011
- 9. International Recruiting Conference | December 2011
- 10. Technology Now that you’ve done all the ground work, what is the relevant technology? How do you integrate it into your overall recruitment strategy? International Recruiting Conference | December 2011
- 11. The Accenture Experience International Recruiting Conference | December 2011
- 12. Talent Acquisition team International Recruiting Conference | December 2011
- 13. International Recruiting Conference | December 2011