Mock app; USTYLE

1. By Fiona Huang

2. Most “virtual dressing room” apps only supply
virtual avatars/models that do not allow the
user to customize the model.
https://www.youtube.com/watch?v=k5UQl47d0
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3. highlights
● Allows users to virtually try on a piece of clothing that they may wish to
order online with a virtual model that is custom to the user.
● Customizable model allows users to input their own measurements,
weight, height and face for a virtual version of themselves.
● Additional feature allows users to compare clothing that they already own
to clothing that they want to purchase.

4. purpose
To help customers be 100% satisfied with their
online clothing purchases.
The main target audience for this app would be
women because more women tend to shop for
clothes online whereas men shop online more
for electronics. (Source)

5. What does it solve?
Online clothing shopping is always a hit or miss when it
comes to sizing. Between 15-40% of online clothing
purchases are returned due to wrong sizing. (NYMag.com).
With this app, online shoppers are able to see what the
piece of clothing looks like on their body before purchasing.

6. Partnerships
There would also be an area in the app that allows users to
look at “pre-selected” clothing companies or designers in
case the user does not know what they are looking for.
Brand name companies such as Kate Spade, Michael Kors
and Guess would be some companies that would attract
attention.
This gives companies and designers a chance to advertise
within the app, but with the choice of the user.

7. Features

8. Layout

9. How to use the app

10. who is it available to?

11. ADVERTISING

12. Click here for the
website