Awareness Building

1. Growing the Ambition Level of Entrepreneurshipwithin Aalto For Aalto School of Arts and Design Will.Cardwell@Aalto.Fi

2. My Experience EDUCATION CEO / PARTNER/ DIRECTOR LTT-Research Finance Institute, EqvitecAdvisors/RobertsonStephens, EqvitecVenturePartners, Valimo Wireless, ConorVenturePartners, TechnopolisVentures, ACE Bedford Hills, LinkhorneSchool, EC Glass, Davidson College, Aalto School of Economics, University of North Carolina-Chapel Hill, Aalto School of Science and Technology ADVISOR / INVESTMENT BANKER INVESTOR/BOARD MEMBER F-Secure, Iobox, Codetoys, Digia, Solid, Footbalance, Microtask, severalongoing Valimo Wireless, Smartner/Seven, Frends, Rissa Communications, NS Sports Management, Technopolis Ventures 2

3. What is ACE Today ? xES Entrepreneurship Education NoteCombo of Academic And Practice! Entrepreneurship Research Innovation Services and Technology Transfer Growth Venturing and Start-Up Services

4. ACE Innovation Services today and tomorrow * * This is ”Practice” part and it is Critical to future of Finland and mustberesourcedaccordingly!!

5. Innovation Management Process ACE Administrative - ownership Evaluation – 200-300 inventions and ideas IP Business development Feasibility Development1 20-30 cases+ 50k€ Radical Innovations 1-3 IP ACE team Entrepreneur team Busdev. ACE team+ coaches Dev 2 5 cases+ 150k€ equity Licensing High growth Start-up Transfer/Marketing Portfolio & License management (50-80 patent families)

6. The Counter-IntuitiveReality of the Black Swan Link 6

8. Makes a MassiveImpact

9. WemakeupExplanationsAfterward

10. Endowedwith an unfairadvantange.

11. Extremepractice and workHaveweeverhadany, and whyaretheysoimportanttoday?

12. 2. On Risk-taking and Failure… Ecosystem: promotespioneering spirit embracing uncertainty, risk-taking and tolerating failure Entrepreneur: Youmustnotfail! (butits OK ifyoudo, keeptrying!) You just cannothave a Plan B !! Link Link 8

13. 3. On Youth and Energy… Ecosystem: Attract founders, who are ideally young, energetic and possibly migrants, and support them patiently Entrepreneur: Startearly! Universities will probably drive the next Black Swan. And, DON’T BE PATIENT! 9

14. About 34 About 26 10

15. aaltovg.com twitter.com/ aaltogarage

16. …and italreadyworks!

17. 4. On Customers… Ecosystem: Willingcustomersparticipate in trial and errorprocesswithinnovators. Entrepreneur: Get out of the officeall the time – live and breathewithcustomers. And customers: ifyoudon’tpay, youarepart of the productorservice, act likeit! Link 13

18. 5a. On Teams Entrepreneur: Bring in the bestwherevertheycomefrom (and manywillcomefromabroad!) Ecosystem: Freedom offered to talent who should not be snatched from start-ups. Talent (and capital!) MUST be mobile! Link 14

19. 5b. On Teams 15 Link

20. 6a. On Pricing Technologies Link

21. 6b. On Pricing Technologies 17 Link

22. 7. On How to be a VC 18 Link

23. Whatarewetrying to do at ACE to enablethis? A Deep International Network Bringworld-classlecturers, practitioners and studentsIN SendourcommunityOUT to globalhotspots. SupportREGULARbootcamps and eventsaroundkeythemes Createwinning IP strategies Raise the overallIMAGE of GrowthEntrepreneurship Collaboratefluentlywithour national and regionalecosystem! Getgreatideas into the marketFAST! 19

24. SelectSpin-offs and Start-UpsfromAalto University SomePast Start-Ups Hybrid Graphics F-Secure Sulake Rovio Solid … manyothers

25. Any Ideas? Invented Something? Contact us directly: Will Cardwell, Head, 040 514 1325 Pauli Laitinen, Innation Services teamleader, 050 338 0509 Or looked at: http://ace.aalto.fi 21