4. • -a speech designed to convey
knowledge and understanding
5. 1. Speeches about objects
2. Speeches about processes
3. Speeches about events
4. Speeches about concepts
6. Specific Purpose:
To inform my audience about four major
elements of Japanese garden
Central Idea:
The four major elements of a Japanese
garden are stones, sand, water, and
plants.
7. Main Points:
I. The first element of a Japanese garden is stones which
symbolize mountains and islands.
II. The second element of Japanese garden is sand
which symbolizes the sea or other vast areas.
III. The third element of a Japanese garden is water
which symbolizes the purity and life.
8. 1. Limit your speech between two to five
main points
2. Keep main points separated
3. Use the same pattern of wording for all
main points
9. 4. Balance the amount of time allotted to
each main point
5. Don’t overestimate what the audience
knows
6. Relate subject directly to the audience
10. 7. Don’t be too technical
8. Avoid abstractions
Descriptions
Comparisons
Contrast
9. Personalize your ideas
11. -a speech that creates, reinforces,
changes people’s beliefs or actions,
make people to do action
12. • “The more you know about
persuasion, the more effective you
can be in using your powers of
critical thinking to assess the barge
of persuasive messages you are
exposed to everyday.”
13. Objectives of Persuasive
Speeches
a. to get listeners to agree with you, and/
or act on that belief
b. to defend an idea/ to disprove an
opponent
15. While delivering a persuasive speech, your
listeners are assessing your:
a. Credibility
b. Delivery
c. Supporting details
16. d. Language
e. Reasoning
f. Emotional Appeals
While delivering a persuasive speech, your
listeners are assessing your:
17. A. Questions of Facts
B. Questions of Value
C. Questions of Policy
18. -a question about the truth or the falsity of
an assertion
-similar to an informative speech, but you
take sides
-speaker acts as an advocate
19. Specific Purpose:
To persuade my audience that an earthquake
9.0 or above on the Ritcher scale will hit
California in the next ten years
Central Idea:
There are good reasons to believe that an
earthquake of 9.0 or above on the Ritcher
scale will hit California in the next ten years.
20. Main Points:
I. California is long overdue for a major
earthquake.
II. Many geological signs indicate that a major
earthquake may happen soon.
III. Experts agree that an earthquake of 9.0 or
above could strike California any day
21. -questions about the worth, rightness,
morality of an idea or action
-involves value judgments
22. -based on a person’s beliefs about what is
right from wrong, good or bad, moral or
immoral, fair or unfair
23. Specific Purpose:
To persuade my audience that capital
punishment is morally and legally wrong
Central Idea:
Capital punishment violates both the Bible
and US Constitution
24. Main Points:
I. Capital punishment violates the biblical
commandment “Thou shall not kill.”
II. Capital Punishment violates the
constitutional ban on “cruel and unusual
punishment.”
25. -questions whether a specific course of
action should be taken or not
-goes beyond questions of fact and value:
to decide on the action
26. A. To gain Passive Agreement
-get your audience to agree with your
idea
-does not urge them to take action
27. B. To gain Immediate Action
-you want your audience to do something
-make your recommendation as specific
as possible
-tell your audience what to do and
how to do it
28. 1. Need: Convince readers that there is a
serious problem with things as they are.
2. Plan: Explain your plan for solving it.
3. Practicality: Explain how your plan will
work.
30. B. Comparative Advantages Order
1. Convince your audience that the
problem exist
2. Compare the advantages and
disadvantages of competing
solutions
32. 1. Attention
: relating to the audience, showing
the importance of the topic, making a
surprising statement, arousing curiosity,
posing a question, telling a dramatic story
33. 2. Need
:make the audience feel a need for a
change; show there is a serious problem
with the existing situation
