UoLCMI Day1

Level 5 Diploma in Management and Leadership Welcome to Unit 5008 Marketing Planning with Katherine Bull and Brendan Fawcett

Learning objectives ,[object Object],[object Object],[object Object],[object Object]

Review of Introductory Diploma What you already know

Quick presentations ,[object Object]

Marketing definitions ,[object Object],[object Object],[object Object],[object Object]

Company Orientations ,[object Object],[object Object],“ I just want things to work properly.” - James Dyson

Company Orientations ,[object Object],[object Object],“ Our sales people really know how to get people to sign on the dotted line.”

Company Orientations ,[object Object],[object Object],“ You can have any colour you want as long as its black”

Company Orientations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Difficulties in creating a marketing culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your stakeholders The University Your Division Suppliers Staff Funders Colleges Colleagues Community Customers Students

Stakeholder Classification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Meeting customer expectations

Reasons for the gap ,[object Object],[object Object],[object Object],[object Object]

Finding out customer expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Starting Point - Analysis Establish mission and goals Set corporate objectives Analyse environment Competitor Information Strengths and weaknesses internally Opportunities and threats in external environment Customer requirements

Analysis of environments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ANALYSIS

The marketing mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product or service: what are you offering?

The Marketing Mix ,[object Object],[object Object]

Initial meeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Changing the customer base ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Changing the customer base ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Going for Profit Game ,[object Object],[object Object],[object Object],[object Object],NORTHGATE Going For Profit!

AIDCA ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NORTHGATE

Making Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Timing 12:50 14:00 14:20 14:40 15:10 15:40 16:00

Tendering Process ,[object Object],[object Object],[object Object],[object Object],[object Object]

Business Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Business Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Team Strategy ,[object Object],[object Object],[object Object],[object Object]

Final Profits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

UoLCMI Day1

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Editor's Notes