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Affiliate Summit #ase11 Making Money with Facebook, Twitter and Blogging
 

Affiliate Summit #ase11 Making Money with Facebook, Twitter and Blogging

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Affiliate Summit 2011 Presentation ...

Affiliate Summit 2011 Presentation
Making Money with Facebook, Twitter and Blogging
By Dave Cupples
http://fatcowbusiness.com/internet-marketing-conferences/affiliate-summit-2011-ase11-presentation-slides-making-money-with-facebook-twitter-and-blogging/

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    Affiliate Summit #ase11 Making Money with Facebook, Twitter and Blogging Affiliate Summit #ase11 Making Money with Facebook, Twitter and Blogging Presentation Transcript

    • Dave Cupples
      FatCowBusiness.com
      Tweets LIVE #ASE11 - Retweet, Comment, Share!
      @FatCowBusiness
      FatCowBusiness
    • While in School in 1999 …
      Image:onechickennugget.wordpress.com
    • Don’t just blindly create content …
      Tactically choose what people are demanding
      Image:edoyo.co.tv
    • Low Hanging Fruit and Gaps in the Market
      Invest your time, money, resources on the best opportunities -> the low hanging fruit
      Pick the GAPS in the market:
      ↑More Searches / Demand
      ↓Less Competition / Websites
      Image:marspec.com
    • Google Insights - http://fcow.co/GI
      Check Image:zacjohnson.com
    • Top Searches & Rising Searches
    • SeoQuake for Firefox (Free)
      Tells PR, Alexa Rank, Backlinks, Domain age
      How hard to rank on Page #1 -> http://fcow.co/SQ
      Example Search:
      “travel”
    • Scrape Google Suggest ->Übersuggest
      • http://fcow.co/US
    • Question & Answer Sites
      Yahoo! Answers, LinkedIn Answers, Amazon Askville
      Top 10 Q & A sites for affiliates -> http://fcow.co/QA
      • Quora -> Social Q & A site for influencers who share and retweet
    • Don’t reinvent the wheel …
      Reverse engineer what is working for your competitors
      Image:ifun.ru
    • Spy on competitors and find their most shared content
      PostRank Topics - Free http://fcow.co/PR
      Example:
      marismith.com
    • Find competitors top pages & backlinks
      Open Site Explorer – Free http://fcow.co/OS
      Example: problogger.net
      Example: incomediary.com
    • How to build twitter followers from your competitors
      • automatically follow all the followers of another user (or by keyword)
      Best Tool -> Tweet Adder
      Guidelines & Tutorial -> http://fcow.co/TW
      • < 200-300 follows a day
      • < 100 unfollows a day
      • Wait 3 days before unfollowing
      • Works best with tightly targeted lists
    • Hidden Goldmines
      • Fiverr-> Social Marketing
    • Facebook Ads – Which Factors make the most difference:
      Source:Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) - http://fcow.co/SM
    • Shoemoney’s Facebook Ad Board Click Thru Experiment
      Made Ad Boards of actual Facebook ads, people asked to click
      Over 1 million total clicks
      Used Clicktale Heatmap / Mouse tracking software
      Source:Shoemoney.com 2010http://fcow.co/SM
    • Source:
      shoemoney.com
    • Source:
      shoemoney.com
    • 61% of all clicks
      Source:
      shoemoney.com
    • Even when foreign language text was used with US English audience …
      47%
      58%
      49%
      • Takeaway-> IMAGE makes by far the most difference
      Source:Shoemoney.com http://fcow.co/SM
    • Types of Facebook Ads / Images which get most clicks
      Photos of people consistently outperform logos -> Facebook themselves say this
      Attractive women with big “personality”… (Shoemoney’s study)
      Pictures illustrating the result / desire
      Ads which “blend” in with the look and feel of Facebook e.g. Shoemoney’s Dating ads ->“Browse my pics (42)”
      Image Source:Shoemoney.com http://fcow.co/SM
    • Cranking up Saturation + Contrast increases CTR (study by aimclear.com), try free image tool IrfanView
      Image Source: aimclear.com
    • How to steal competitors customer information to laser target Facebook Ads
      Female
      Aged 35-50+
      High Income
      College / Grad School
      LIKES
      QuantCast
    • Facebook Ads: Higher CTR = Lower CPC
      For CPC 0.10 EUR -> need CTR 0.20%-0.30% (Source: akom360.de)
      • Start with CPC -> once high CTR, flip to CPM = cheaper
      • Watch CPM campaigns carefully -> can waste money if CTR drops
      Image:akom360.de
    • The Real Money from online Business is REPEAT Customers
      It is far cheaper to market to an existing customerthan to a
      new customer
      Image:simpsoncrazy.com
    • First time customers
      Questions, Scammers, Timewasters,
      Hassles … NO TRUST
      Image:gottatopic.com & swing-smarter-baseball-hitting-drills.com
    • Repeat customers = Trust, Rapport, Relationship
      The value in a “business” is your list of people and the relationship you have with those people
      Image:merchantstand.com
    • If you send traffic straight to an affiliate offer -> you are leaving money on the table
      Capture lead via Email / Facebook -> market to them many times over
      Once customer opts in -> give good tips -> more trust -> more likely to follow recommendations and buy
      Good affiliate offers reflect lifetime customer value / ongoing commissions
      Image:forbes.com
    • Spreets.com.au10 months = $40 million
    • CatchOfTheDay.com.au
      2 brothers= $200 million
      Customer just placed their 89th order … their #1 customer has 246 Orders
    • If you want visitors to Opt-In, Follow, Share on Social Media …
      Make it happen -> INCENTIVIZE!
      Image:braincram.co.uk
    • Mint.com / Strongmail Case Study
      Split test -> 3 different incentives to refer friends to join Mint.com via email or social media
    • A – Competition to Win iPod Nano
      B – No incentive (control group)
      C – Beta access to exclusive features
      Source: strongmail.com - http://fcow.co/ST
    • How to supercharge email opt-ins
      You MUST give an incentive -> free eBook or video or digital content
      Email subscribe form BIG, BOLD, TOP RIGHT
      THIS is the business asset you are building!
      Screenshot: jonathanvolk.com
    • Pop it up and force them to make a decision
      PopupDomination -> increases signups 500%
      Screenshot: johnchow.com
    • How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab
      BEFORE clicking LIKE
      AFTER clicking LIKE
    • Free app - Static HTML: iframe tabs
      Add Reveal TabTutorial -> http://fcow.co/IF
    • How to incentivize visitors to share on Facebook & Twitter- http://fcow.co/IN
      Cloudflood – create free share button to unlock content
    • PunchTab – Uses Facebook Connect, earn loyalty points for liking, commenting, sharing
      List Eruption – Reward sharing on Social Media with access to more eBooks & videos
    • Where to get PLR Products – PLR eBooks / videos / images / blogs
      Warrior Forum WSO, Master Resale Rights, The PLR Store … Top PLR Sources List -> http://fcow.co/PL
    • Comparison Effect – People buy based on what is next to it
      • Which orange circle is bigger?
    • Psychological framing – 3 Options
      • Question becomes not “should I buy” but which one?
      Screenshot: basecamphq.com
    • Automatic Sharing by Users to Social Media – WP Plugins
      Sexy Bookmarks – Includes Google +1 http://fcow.co/SB
      Screenshot:
      jamesmartell.com
    • Sharebar - http://fcow.co/SH
      Screenshot: wpbeginner.com
      Screenshot: mashable.com
    • Best tools for Scheduling Facebook & Twitter Updates
      Tweetdeck (Free) – auto link shortening
      Hootsuite (Best) – Upload from Excel / CSV - Full Facebook links + image preview
    • Syndicating Blog Posts from RSS feed to Twitter
      Twitterfeed
    • Automatically Publish Blog Posts to Facebook
      NetworkedBlogs - http://fcow.co/NB
      Step 2 - Syndication
      Step 1- Register a Blog
    • Automatically Syndicating your Content to Other Websites
      Zemanta – Firefox Add-on http://fcow.co/ZE
    • How Facebook and Social Media differ from Search Marketing
      Facebook says “find users before they search”
      Earlier stage of sales funnel
      Different approach -> more “soft” sell
      Give value first and create desire
      Not “hunting” but more like “fishing”
      Image:designdamage.com
    • Social Media Fans are a lot like women …
      Image:desktopdolls.blogspot.com
    • Case Study – Aquabumps.com
      Started by asurfer in Australia who posted photos of Bondi Beach every morning …
    • Started emailing a few mates to cheer them up at the office …
    • Give value first, build up desire, credibility and trust, and the $$$ will follow
    • Strategic Partnerships
      Find influencers with similar target market
      Leverage off other databases
      Reciprocal email broadcasts
      Sharing on Facebook / retweeting on Twitter
      Paper.li – mash up other blogs RSS feeds & tweet
      Start partnering with similar size and work up
      Interviews, Testimonials, Reviews, Comments
      Image:totalmerchant.net
    • Guest Blogging: Write Content - Get Links
      MyBlogGuest -> connects Guest Bloggers to websites looking for Guest Posts
      Top Blogs seeking Guest Posts-> http://fcow.co/GB
      • FollowerWonk – Find influencers in your Niche, search keywords in Twitter Bio
    • Klout – Measure influence & reach
    • Your audience now has an audience
      Give value first + partner with influencers -> potential for exponential reach …
      Image:venturebeat.com
    • Keep in Touch
      Slides, Links, Free Videos + Tutorialsat:
      FatCowBusiness.com/ASE11
      Facebook.com/FatCowBusiness
      @FatCowBusiness, @DaveCupples
      Dave@FatCowBusiness.com