The document discusses strategies for creating effective online content and marketing, emphasizing the importance of targeting low-hanging fruit, understanding market gaps, and utilizing competitor analysis. It highlights the significance of repeat customers, the need for incentivization in email opt-ins and social media engagement, and suggests various tools for optimizing social media marketing. Additionally, it underscores the importance of building relationships with customers and leveraging influencer partnerships for greater reach.

1. Dave CupplesFatCowBusiness.comTweets LIVE #ASE11 - Retweet, Comment, Share!@FatCowBusinessFatCowBusiness

2. While in School in 1999 … Image:onechickennugget.wordpress.com

3. Don’t just blindly create content …Tactically choose what people are demandingImage:edoyo.co.tv

4. Low Hanging Fruit and Gaps in the MarketInvest your time, money, resources on the best opportunities -> the low hanging fruitPick the GAPS in the market:↑More Searches / Demand ↓Less Competition / WebsitesImage:marspec.com

5. Google Insights - http://fcow.co/GICheck Image:zacjohnson.com

6. Top Searches & Rising Searches

7. SeoQuake for Firefox (Free)Tells PR, Alexa Rank, Backlinks, Domain ageHow hard to rank on Page #1 -> http://fcow.co/SQExample Search:“travel”

8. Scrape Google Suggest ->Übersuggesthttp://fcow.co/USQuestion & Answer SitesYahoo! Answers, LinkedIn Answers, Amazon Askville Top 10 Q & A sites for affiliates -> http://fcow.co/QA

9. Quora -> Social Q & A site for influencers who share and retweetDon’t reinvent the wheel …Reverse engineer what is working for your competitorsImage:ifun.ru

10. Spy on competitors and find their most shared contentPostRank Topics - Free http://fcow.co/PRExample:marismith.com

11. Find competitors top pages & backlinksOpen Site Explorer – Free http://fcow.co/OSExample: problogger.netExample: incomediary.com

12. How to build twitter followers from your competitorsautomatically follow all the followers of another user (or by keyword)Best Tool -> Tweet AdderGuidelines & Tutorial -> http://fcow.co/TW< 200-300 follows a day

13. < 100 unfollows a day

14. Wait 3 days before unfollowingWorks best with tightly targeted listsHidden GoldminesFiverr-> Social MarketingFacebook Ads – Which Factors make the most difference:Source:Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) - http://fcow.co/SM

15. Shoemoney’s Facebook Ad Board Click Thru ExperimentMade Ad Boards of actual Facebook ads, people asked to clickOver 1 million total clicksUsed Clicktale Heatmap / Mouse tracking softwareSource:Shoemoney.com 2010http://fcow.co/SM

16. Source:shoemoney.com

18. Source:shoemoney.com

19. 61% of all clicksSource:shoemoney.com

20. Even when foreign language text was used with US English audience …47%58%49%Takeaway-> IMAGE makes by far the most differenceSource:Shoemoney.com http://fcow.co/SM

21. Types of Facebook Ads / Images which get most clicksPhotos of people consistently outperform logos -> Facebook themselves say thisAttractive women with big “personality”… (Shoemoney’s study)Pictures illustrating the result / desireAds which “blend” in with the look and feel of Facebook e.g. Shoemoney’s Dating ads ->“Browse my pics (42)”Image Source:Shoemoney.com http://fcow.co/SM

22. Cranking up Saturation + Contrast increases CTR (study by aimclear.com), try free image tool IrfanViewImage Source: aimclear.com

23. How to steal competitors customer information to laser target Facebook AdsFemaleAged 35-50+High IncomeCollege / Grad SchoolLIKESQuantCast

24. Facebook Ads: Higher CTR = Lower CPCFor CPC 0.10 EUR -> need CTR 0.20%-0.30% (Source: akom360.de)Start with CPC -> once high CTR, flip to CPM = cheaper

25. Watch CPM campaigns carefully -> can waste money if CTR dropsImage:akom360.de

26. The Real Money from online Business is REPEAT CustomersIt is far cheaper to market to an existing customerthan to a new customerImage:simpsoncrazy.com

27. First time customersQuestions, Scammers, Timewasters, Hassles … NO TRUSTImage:gottatopic.com & swing-smarter-baseball-hitting-drills.com

28. Repeat customers = Trust, Rapport, RelationshipThe value in a “business” is your list of people and the relationship you have with those peopleImage:merchantstand.com

29. If you send traffic straight to an affiliate offer -> you are leaving money on the tableCapture lead via Email / Facebook -> market to them many times overOnce customer opts in -> give good tips -> more trust -> more likely to follow recommendations and buyGood affiliate offers reflect lifetime customer value / ongoing commissionsImage:forbes.com

30. Spreets.com.au10 months = $40 million

31. CatchOfTheDay.com.au 2 brothers= $200 millionCustomer just placed their 89th order … their #1 customer has 246 Orders

32. If you want visitors to Opt-In, Follow, Share on Social Media …Make it happen -> INCENTIVIZE!Image:braincram.co.uk

33. Mint.com / Strongmail Case StudySplit test -> 3 different incentives to refer friends to join Mint.com via email or social media

34. A – Competition to Win iPod NanoB – No incentive (control group)C – Beta access to exclusive featuresSource: strongmail.com - http://fcow.co/ST

35. How to supercharge email opt-ins You MUST give an incentive -> free eBook or video or digital contentEmail subscribe form BIG, BOLD, TOP RIGHTTHIS is the business asset you are building!Screenshot: jonathanvolk.com

36. Pop it up and force them to make a decisionPopupDomination -> increases signups 500%Screenshot: johnchow.com

37. How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal TabBEFORE clicking LIKEAFTER clicking LIKE

38. Free app - Static HTML: iframe tabsAdd Reveal TabTutorial -> http://fcow.co/IF

39. How to incentivize visitors to share on Facebook & Twitter- http://fcow.co/INCloudflood – create free share button to unlock content

40. PunchTab – Uses Facebook Connect, earn loyalty points for liking, commenting, sharingList Eruption – Reward sharing on Social Media with access to more eBooks & videos

41. Where to get PLR Products – PLR eBooks / videos / images / blogsWarrior Forum WSO, Master Resale Rights, The PLR Store … Top PLR Sources List -> http://fcow.co/PL

42. Comparison Effect – People buy based on what is next to itWhich orange circle is bigger?Psychological framing – 3 OptionsQuestion becomes not “should I buy” but which one?Screenshot: basecamphq.com

43. Automatic Sharing by Users to Social Media – WP PluginsSexy Bookmarks – Includes Google +1 http://fcow.co/SBScreenshot:jamesmartell.com

44. Sharebar - http://fcow.co/SHScreenshot: wpbeginner.comScreenshot: mashable.com

45. Best tools for Scheduling Facebook & Twitter UpdatesTweetdeck (Free) – auto link shorteningHootsuite (Best) – Upload from Excel / CSV - Full Facebook links + image preview

46. Syndicating Blog Posts from RSS feed to TwitterTwitterfeed

47. Automatically Publish Blog Posts to FacebookNetworkedBlogs - http://fcow.co/NBStep 2 - SyndicationStep 1- Register a Blog

48. Automatically Syndicating your Content to Other WebsitesZemanta – Firefox Add-on http://fcow.co/ZE

49. How Facebook and Social Media differ from Search MarketingFacebook says “find users before they search” Earlier stage of sales funnelDifferent approach -> more “soft” sellGive value first and create desire Not “hunting” but more like “fishing”Image:designdamage.com

50. Social Media Fans are a lot like women …Image:desktopdolls.blogspot.com

52. Case Study – Aquabumps.comStarted by asurfer in Australia who posted photos of Bondi Beach every morning …

53. Started emailing a few mates to cheer them up at the office …

57. Give value first, build up desire, credibility and trust, and the $$$ will follow

58. Strategic PartnershipsFind influencers with similar target marketLeverage off other databasesReciprocal email broadcastsSharing on Facebook / retweeting on TwitterPaper.li – mash up other blogs RSS feeds & tweetStart partnering with similar size and work upInterviews, Testimonials, Reviews, CommentsImage:totalmerchant.net

59. Guest Blogging: Write Content - Get LinksMyBlogGuest -> connects Guest Bloggers to websites looking for Guest PostsTop Blogs seeking Guest Posts-> http://fcow.co/GB

60. FollowerWonk – Find influencers in your Niche, search keywords in Twitter BioKlout – Measure influence & reach

61. Your audience now has an audienceGive value first + partner with influencers -> potential for exponential reach … Image:venturebeat.com

62. Keep in TouchSlides, Links, Free Videos + Tutorialsat:FatCowBusiness.com/ASE11Facebook.com/FatCowBusiness@FatCowBusiness, @DaveCupplesDave@FatCowBusiness.com