Building The Foundation For A Growing Ethnic Market

Building the Foundation for a Growing Ethnic Market Conference: Ethnic Market Potential & New Crop Possibilities November 22 , 2007 Black Creek Pioneer Village Elbert van Donkersgoed P. Ag. (Hon.) Executive Director Greater Toronto Area Agricultural Action Committee

The Market for Locally Grown Food Ipsos Reid November 2006 Survey

What would you say are the benefits of buying locally grown fresh fruit and vegetables?

When buying food in the past six months, how often did you buy locally grown food when it was available ?

The Market for Locally Grown Food Environics Summer 2007 Survey

Q22) How often do you buy locally grown fruits, vegetables, or meats? Do you buy them… ,[object Object],[object Object],[object Object],[object Object],[object Object],Why never? (n=21)

[object Object],[object Object],[object Object],[object Object],Q28) Which of the following statements do you agree with most? I prefer to buy locally grown fruits, vegetables and meats – 79% It makes no difference to me whether the fruits, vegetables or meats are locally grown or imported – 18% I prefer to buy imported fruits, vegetables and meats – 1% Don’t know – 1%

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Q29) I would be willing to pay more for…that were locally grown or raised

Q30) Please indicate how strongly you agree or disagree that locally grown food…? ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Q31) How often do you check food labels that describe where fruits, vegetables and meats are grown or sourced from?

Q32) Food products can have labels describing where the food originated from, or how it was grown or raised. Please indicate whether each of the following would make you much more likely, somewhat more likely, or just as likely to buy the product. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Q36) Please indicate whether you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following ,[object Object],[object Object],[object Object],[object Object]

Ontario is food import dependent — growing gap

Discover: Local Harvest, Local Food, Local Flavour

Demographic Profile of the GTA Census 2001 Census 2006 GTA Agricultural Working Group

The Market for Locally Grown Food GTA AAC November 2007 Survey Royal Agricultural Winter Fair

Is the distance a food product travels a concern to you?

Do you support public institutions (schools, hospitals and jails) adopting a policy that commits them to serving a minimum percentage of locally grown food?

As the seasons change and the locally grown products change, do you change your diet based on what is seasonally available?

Do you buy food based on price more than you buy food based on where it is grown or raised?

Should supermarkets create dedicated and visible sections to make it more convenient for you to buy locally grown food?

Building The Foundation For A Growing Ethnic Market

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Building The Foundation For A Growing Ethnic Market