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Building the Foundation for a Growing Ethnic Market Conference: Ethnic Market Potential & New Crop Possibilities November 22 ,  2007 Black Creek Pioneer Village Elbert van Donkersgoed P. Ag. (Hon.) Executive Director Greater Toronto Area Agricultural Action Committee
The Market for Locally Grown Food Ipsos Reid November 2006 Survey
What would you say are the  benefits of buying locally grown fresh fruit and vegetables?
When buying food in the past six months, how often did you buy locally grown food  when it was available ?
The Market for Locally Grown Food Environics Summer 2007 Survey
Q22) How often do you buy locally grown fruits, vegetables, or meats? Do you  buy them…  ,[object Object],[object Object],[object Object],[object Object],[object Object],Why never? (n=21)
[object Object],[object Object],[object Object],[object Object],Q28) Which of the following statements do you agree with most? I prefer to buy locally grown fruits, vegetables and meats – 79% It makes no difference to me whether the fruits, vegetables or meats are locally grown or imported – 18% I prefer to buy imported fruits, vegetables and meats – 1% Don’t know – 1%
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Q29) I would be willing to pay more for…that were locally grown or raised
Q30) Please indicate how strongly you agree or disagree that  locally grown   food…?  ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Q31)  How often do you check food labels   that describe where fruits, vegetables  and meats are grown or sourced from?
Q32) Food products can have labels describing where the food originated from,  or how it was grown or raised. Please indicate whether each of the  following would make you much more likely, somewhat more likely, or  just as likely to buy the product.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q36) Please indicate whether you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following  ,[object Object],[object Object],[object Object],[object Object]
Ontario is food import dependent — growing gap
Discover: Local Harvest, Local Food, Local Flavour
Demographic Profile of the GTA Census 2001 Census 2006 GTA Agricultural Working Group
Population per Square Km
Population Aged 65+
Population Aged 45 to 64
% Born in Europe
% Born in Asia
Immigrants as % of Total
% Speaks Only English
The Market for Locally Grown Food GTA AAC November 2007 Survey Royal Agricultural Winter Fair
Is the distance a food product travels a concern to you?
Do you support public institutions (schools,  hospitals and jails) adopting a policy that commits them to serving a minimum percentage of locally grown food?
As the seasons change and the locally grown products change, do you change your diet based on what is seasonally available?
Do you buy food based on price more than you buy food based on where it is grown or raised?
Should supermarkets create dedicated and  visible sections to make it more convenient for you to buy locally grown food?
 

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Building The Foundation For A Growing Ethnic Market