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2
How	
  can	
  the	
  next	
  
genera.on	
  of	
  
farmers	
  meet	
  
growing	
  demand	
  
for	
  sustainably-­‐
produced	
  meat?
How	
  can	
  the	
  next	
  genera.on	
  of	
  farmers	
  meet	
  
growing	
  demand	
  for	
  sustainably-­‐produced	
  meat?
The market is Expected to grow
3
=	
  $1Bn
2013 2017 2022
Each stakeholder has needs
4
• Access	
  to	
  land
• Access	
  to	
  capital	
  
• Exis.ng	
  informa.on	
  is	
  
fragmented	
  and	
  incomplete
• Unused/unproduc.ve	
  land	
  
• Lack	
  of	
  awareness	
  of	
  
opportunity
• Lack	
  of	
  access	
  to	
  ve;ed	
  
farmers
• Lack	
  of	
  mo.va.on
Our Approach
5
+
Step	
  1
Step	
  2
➡Animal
➡acreage
✓ Land TypE
✓ Proximity to
Other farmers
✓ Land TypE
✓ Proximity to
Other farmers
✓ Land TypE
✓ Access to Water
✓ Proximity to
Other farmers
✓ Land TypE
✓ Access to Water
✓ Proximity to
Slaughterhouse
$0.2-0.3/lb
10
Demo
Revenue Forecast
11
20
15
10
5
0
10
8
6
4
2
0
Yr	
  6Yr	
  4Yr	
  3Yr	
  2Yr	
  1
•Year	
  1	
  sales	
  start	
  at	
  
launch	
  of	
  market	
  
•Market	
  share	
  of	
  sales	
  
grows	
  from	
  1	
  to	
  15%
•Sales	
  grow	
  from	
  $450K,	
  to	
  
$12M	
  in	
  5	
  years
•Rev.	
  projec.ons	
  represent	
  
baseline	
  mone.za.on	
  
approach
•Ini.al	
  cost	
  basis	
  est.	
  
$500K
Revenue	
  ($M)
Sust.	
  Meat	
  Market	
  ($Bn)
Total	
  Market	
  &	
  Company	
  Revenue Key	
  Points
Longer term growth
12
Farmers
Owners
Buyers
Equipment	
  
Providers
Financial	
  
Services
Grain	
  
Suppliers
Thank
You!

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FindPasture - HackMeat 2013