40 ideas & tips
for facebook
product pages
fabio annovazzi (fabio.annovazzi@gmail.com) 1

design a nice page (with 600x200 pixel photo)2

post interesting & original comments 3

tell your story 4

use the page as a “viral” corporate blog 5

link the page to your “suggest ideas” blog 6

connect the page to your corporate newsroom7

pull your news-feed into facebook 8

offer your fans something special
9

use a nice call-to-action to recruit fans 10

ask fans to invite their
friends to become fans 11

your info: short (or at least interesting)
12

link to your twitter and youtube channels 13

push your twitter & youtube
channels into facebook 14

use an events page15

promote charity events 16

promote your events also using wall posts 17

re-post to remind18

use applications & tie them into your e-shop 19

let customers buy from inside facebook 20

offer contests, coupons and sweepstakes 21

engage your fans with a poll page… 22

…or with a poll application 23

create fun applications on facebook
24

send fans to play on your website, and publish
the output back into facebook
25

ask fans to create your next product
26

ask fans to take a picture “with” your product27

produce a “personalised trailer” using data
and pictures pulled from facebook 28

show the buzz in the press… 29

…by date of publication and by media… 30

…and let fans click & buy “that” product 31

create events on ebay 32

show your videos 33

let fans upload their own (short) videos 34

show your pictures 35

let fans publish their pictures 36

feed your facebook page
with your flickr photostream 37

show links to web articles about your brand 38

ask customers what they would like… 39

…and what they don’t like 40

allow fans to update their status while
watching your event live 41