ISTUDIO applications cases

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ISTUDIO applications cases

  1. 1. iSTUDIO<br />applications<br />CASES<br />
  2. 2. Content<br />successfulFacebookapplicationspoweredby iSTUDIO <br />Blagdanski stol<br />24sata slave<br />Garnier Jackpot<br />Extra godišnjak<br />Otvori i osvoji<br />Bifruit<br />Green City Fashion Show<br />
  3. 3. Blagdanski stol<br /><ul><li>Blagdanski stol
  4. 4. goal: promotion for several Facebook pages simultaneously
  5. 5. duration : 30 days</li></ul>60 000users<br />500 000 wall posts<br />800 000items exchanged<br />49 000 new fans<br />
  6. 6. 24sata slave<br />24sata slave<br />goal: gain clicks on website 24sata.hr<br /> gain more Facebook fans<br />duration : ∞<br />Users made funny and fake articles for their friends<br />35 000 users<br />45 000 articles<br />27 000 unique articles made<br />37 000 unique „victims”<br />Over150 000 clicks gained in a month<br />
  7. 7. Garnier Jackpot<br />Garnier Jackpot <br />goal: promotion of a Facebook page<br />duration : 30 days<br />Users played casino like slot machine game<br />15 000 users<br />6 000 new fans<br />3144251 slot machine wheels spinned<br />
  8. 8. T-mobile Extrayearbook<br />Extrayearbook<br />goal: promotion of a Facebook page and new products<br />duration : 50 days<br />Users choose their school, generation and class and come together with their classmates<br />11 000 users<br />650 class pages<br />30 000 pictures uploaded<br />10 000 comments<br />
  9. 9. Openandwin<br />Openandwin (Serbia)<br />Goal: promotion of a Facebook page<br />duration : 70 days<br />Users collected items to build their house and invite friends for coffee<br />60 000 users<br />15 000 new fans<br />300 000 wall posts published<br />400 000 items exchanged<br />
  10. 10. Bifruit<br />Bifruit (Macedonia)<br />goal: promotion of a Facebook page<br />Duration : 30 days<br />Users collected packages of Bifruit Juice<br />90 000 users<br />50 000 new fans<br />
  11. 11. Green City fashion show<br />Green City fashion show<br />Goal: promotion of a Facebook page and casting for a fashion show<br />Duration: 15 days<br />Users uploaded a photo of themselves in order to gain votes and win the prize<br />10 000 users<br />5 000 new fans<br />
  12. 12. Nestle fitness<br />Goal: promotion of a Facebook page <br />Duration: 14 days<br />User sees a Facebook ad with a message (become a Nestle fan and win a free bikini)<br />Ad is visually attractive so CTR is high and CPC low<br />After click, user is redirected to a custom tab on a Facebook page where he has to become a fan to enter competition<br />User becomes fan and answers 5 branded questions in quiz<br />Achieved:<br />15 000 new,targeted fans and players<br />
  13. 13. www.istudio.hr | www.facebook.com/interaktivni.studio | www.twitter.com/theistudio<br />

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