1. 33 Mind Shattering Email
Marketing Statistics You
NEED To Know In 2014
Tuesday, January 14, 14

2. #1 Email marketing has an ROI of 4,300%.
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Source: Hubspot 2013
Tuesday, January 14, 14

3. Return on Investment
#2 Companies view email marketing
as a better return on investment than
PPC, content marketing, social media,
offline direct marketing, affiliate
marketing, online display advertising,
and mobile marketing.
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Source: Adestra 2013
Tuesday, January 14, 14

4. Return on Investment
#3 66% of in-house marketers rate
email as having “excellent” or
“good” ROI.
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Source: Adestra 2013
Tuesday, January 14, 14

5. General Email Marketing
#4 Nearly two thirds of marketers
rate their company email as poor or
average and less than 4% rate it as
“excellent.”
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Source: Adestra 2013
Tuesday, January 14, 14

6. General Email Marketing
#5 91% of consumers check their
email at least once a day.
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Source: Exact Target 2013
Tuesday, January 14, 14

7. General Email Marketing
#6 56% of businesses plan to increase
their use of email marketing in 2014.
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Source: The Small &
Midsize Business Email
Marketing Survey 2013
Tuesday, January 14, 14

8. General Email Marketing
#7 42% of marketers use email service
providers for services beyond email
broadcasting. This is up 12% from 2010.
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Source: Adestra 2013
Tuesday, January 14, 14

9. General Email Marketing
#8 Companies that use an email
service provider are more likely to be
satisfied with their email marketing
than companies who do not.
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Source: Adestra 2013
Tuesday, January 14, 14

10. General Email Marketing
#9 Less than half (41%) of companies
are using more than half of their email
system functionality, which has not
improved since last year.
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Source: Adestra 2013
Tuesday, January 14, 14

11. General Email Marketing
#10 Broadcast email, measurement &
analytics, personalization, automated
campaigns, and segmentation are the
most popular services provided by
email service providers that marketers
tap into.
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Source: Adestra 2013
Tuesday, January 14, 14

12. General Email Marketing
#11 Businesses are looking for deeper
integration of email with other business
functions. The most common barrier to
integrating email with overall business
strategies is disconnected systems and
technologies.
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Source: Adestra 2013
Tuesday, January 14, 14

13. General Email Marketing
#12 Only 8% of companies and
agencies have an email marketing
team. Email marketing efforts usually
fall on one person as a part of her
wider range of marketing
responsibilities.
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Source: Adestra 2013
Tuesday, January 14, 14

14. Mobile
#13 Email is the most popular
activity on smartphones among
users ages 18-44.
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Source:
Marketing Profs
2013
Tuesday, January 14, 14

15. Mobile
#14 Over half of smartphone users
grab their smartphone immediately
after waking up.
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Source:
Marketing Profs
2013
Tuesday, January 14, 14

16. Mobile
#15 64% of decision-makers
read email via mobile devices.
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Source: Marketo 2013
Tuesday, January 14, 14

17. Mobile
#16 The #1 email client for Gmail
users is the iPhone’s built-in mail
program, with 34% of Gmail opens.
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Source: Litmus 2013
Tuesday, January 14, 14

18. Mobile
#17 32% of marketers do not have a
strategy in place to optimize emails
for mobile devices.
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Source: Adestra 2013
Tuesday, January 14, 14

19. Sales
#18 66% of online consumers, ages
15+ made a purchase as a result
of email marketing messages.
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Source: Direct
Marketing
Association 2013
Tuesday, January 14, 14

20. Sales
#19 Over 70% of mobile purchasing
decisions are influenced by
promotional emails.
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Source: Yesmail
Interactive 2013
Tuesday, January 14, 14

21. Sales
#20 Over half of businesses achieve
over 10% of total sales through email
marketing.
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Source:
Econsultancy 2013
Tuesday, January 14, 14

22. Subject Line
#21 33% of email recipients open
email based on subject line alone.
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Source:
Salesforce 2013
Tuesday, January 14, 14

23. Subject Line
#22 Crazy subject lines like “free
booze” have a negative long-term
effect on subscriber relationships,
unless you actually offer free booze
in that email.
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Source: Adestra 2013
Tuesday, January 14, 14

24. Subject Line
#23 Using “Alert” or “News” or
“Bulletin” in subject lines increases
open and click-through rates.
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Source: Adestra 2013
Tuesday, January 14, 14

25. Subject Line
#24 Using “Daily” or “Weekly” in
subject lines increases open
and click-through rates whereas
“Monthly” hurts opens & CTRs.
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Source: Adestra 2013
Tuesday, January 14, 14

26. Subject Line
#25 Using “Sale” or “New” or “Video”
in subject lines increases open and
click-through rates.
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Source: Adestra 2013
Tuesday, January 14, 14

27. List & Deliverability
#26 Almost half of subscribers
are inactive on an email list.
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Source:
Salesforce 2013
Tuesday, January 14, 14

28. List & Deliverability
#27 Over 20% of marketing emails
never make it to a subscriber’s inbox.
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Source:
Econsultancy 2013
Tuesday, January 14, 14

29. List & Deliverability
#28 Email open rates are noticeably
lower on weekends than on weekdays.
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Source:
Econsultancy 2013
Tuesday, January 14, 14

30. List & Deliverability
#29 Sending four emails in a month
instead of one significantly increases
the number of consumers opening
more than one email.
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Source:
Alchemy
Worx 2013
Tuesday, January 14, 14

31. List & Deliverability
#30 Removing subscribers who have
not engaged in over a year instantly
increases your deliverability rate by 3
to 5%.
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Source: Hubspot 2013
Tuesday, January 14, 14

32. List & Deliverability
#31 Less than 1 in 2000 subscribers
mark an email as SPAM.
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Source:
Alchemy
Worx 2013
Tuesday, January 14, 14

33. Testing & Optimization
#32 Design & content is the most timeconsuming email activity for marketers
and it is taking away from spending
time on testing & optimization.
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Source: Adestra 2013
Tuesday, January 14, 14

34. Testing & Optimization
#33 17% of marketers are not tracking
email marketing metrics for their
organizations.
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Source:
MECLABS 2013
Tuesday, January 14, 14

35. READ THE FULL ARTICLE HERE.
Tuesday, January 14, 14

36. DESIGN & DELIVER WITH SPEED.
"I used to take about 30 to 45 minutes to prep and
send one email and with ExpressPigeon I would say
it's maybe 10 minutes or less."
- Seth Kravitz, Founder @ Technori
LEARN MORE HERE.
Tuesday, January 14, 14

37. Sources:
1.
Hubspot. (2013, December 5). 18 Email Marketing Stats That'll Make You Better at Your Job. Retrieved from http://blog.hubspot.com/marketing/emailmarketing-stats-list
2.
Econsultancy. (2013, April). Email Marketing Industry Census 2013. Retrieved from http://hosted.adestra.com/adestra/census/Email-Census-2013.pdf
3.
ExactTarget. (2013, August 14). 50 Email Marketing Tips and Stats for 2014. Retrieved from http://www.exacttarget.com/blog/50-email-marketing-tips-andstats-for-2014/
4.
iContact. (2013). The Small and Midsize Business Email Marketing Survey 2013. Retrieved from http://www.icontact.com/static/pdf/2013-email-marketingsurvey.pdf
5.
MarketingProfs. (2013, April 3). 7 in 10 Smartphone Owners Access Facebook via Their Device. Retrieved via http://www.marketingprofs.com/charts/
2013/10459/7-in10-smartphone-owners-access-facebook-via-device
6.
Salesforce. (2013, July 12). 25 Mind Blowing Email Marketing Stats. Retrieved via blogs.salesforce.com/company/2013/07/email-marketing-stats.html
7.
Marketo. (2013). Mobile Email Marketing Tips. Retrieved via http://pages2.marketo.com/mobile-email-marketing.html
8.
Litmus. (2013, August 8). Gmail Opens Drop 18%: Are Tabs to Blame? Retrieved via https://litmus.com/blog/gmail-opens-drop-18-are-tabs-to-blame
9.
Direct Marketing Association. (2013, August 3). Saturday Stat Series: The Influence of Email Marketing Messages. Retrieved via thedma.org/2013/08/03/
saturday-stat-series/
10. Econsultancy. (13 May 2013). More than half of businesses achieve 10% of sales through email marketing. Retrieved via econsultancy.com/blog/62716more-than-half-of-businesses-achieve-10-of-sales-through-email-marketing
11. Yesmail Interactive. (2013). Yesmail's Email Marketing Compass: Consumer Purchase Behavior. Retrieved via www.yesmail.com/resources/whitepaper/
yesmail-email-compass-purchase-behavior
12. Adestra. (2013). 2013 Subject Line Analysis Report. Retrieved via www.adestra.com/resources/downloadable-reports/2013-subject-line-analysis-report/
13. Econsultancy. (2013, July 31). 22% of marketing emails fail to reach the subscriber's inbox: report. Retrieved via econsultancy.com/blog/63148-22-ofmarketing-emails-fail-to-reach-the-subscriber-s-inbox-report
14. Econsultancy. (2013, May 9). Six case studies and infographics on the optimal time to send emails. Retrieved via econsultancy.com/blog/62688-six-casestudies-and-infographics-on-the-optimal-time-to-send-emails
15. Alchemy Worx. (2013, October 24). Debunking the 7 myths of email marketing – infographic. Retrieved via www.alchemyworx.com/emailworx/2013/
strategy/subject-lines/debunking-the-7-myths-of-email-marketing-–-infographic/
16. MECLABS. (2013, February). Marketingsherpa Benchmark Report: 2013 Email Marketing. Retrieved via www.meclabs.com/training/misc/EXCERPT-2013-EmailMarketing-Benchmark-Report.pdf
Tuesday, January 14, 14