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Checklist Communication Strategy Development

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Ewen Le Borgne
Ewen Le Borgne

This presentation was given during a workshop on strategic communication for the Water and Sanitation Forum in Ethiopia (hosted under CRDA) and is based on a checklist of strategic questions developed by IRC Water and Sanitation Centre (www.irc.nl) to help develop a communication strategy. The workshop was facilited by me and Livia Iotti for the RiPPLE project and by Simret Yasabu for WaterAid Ethiopia.

Self ImprovementTechnologyBusiness
1 of 40
Communication Strategy Development Questioning our needs and assumptions
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Four communication question blocks
Four communication question blocks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THINK! Photo credits: Gutter
Block 1: THINK
THINK: Node ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THINK: Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THINK: Networking ,[object Object],[object Object],[object Object],[object Object]
THINK: Networking ( 2 ) ,[object Object],[object Object],[object Object]
THINK: Not-working ,[object Object],[object Object],[object Object]
Work on ‘THINK’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Work on ‘THINK’ Item CRDA as network Org 1 Org 2 Org 3 Org 4 Overall objectives Situational analysis ,[object Object],[object Object],[object Object],Communication objectives Key message(s) per audience Appropriate channels for each audience Activities, outputs and milestones planned Resources available (capacity, budget, time) Processes to support activities Capacity development plan Opportunities for support and allies Monitoring plan and indicators
PREPARE! Photo credits: Fotoos van Robin
Block 2: PREPARE
PREPARE: Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PREPARE: Moulding ,[object Object],[object Object],[object Object],[object Object]
PREPARE: Massaging ,[object Object],[object Object],[object Object],[object Object]
Work on ‘PREPARE’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Work on ‘PREPARE’ Item CRDA as network Org 1 Org 2 Org 3 Org 4 Overall objectives Situational analysis ,[object Object],[object Object],[object Object],Communication objectives Key message(s) per audience Appropriate channels for each audience Activities, outputs and milestones planned Resources available (capacity, budget, time) Processes to support activities Capacity development plan Opportunities for support and allies Monitoring plan and indicators
(just) DO (it) ! Photo credits: Mark E. Dyer
Block 3: DO
DO: Risks ,[object Object],[object Object],[object Object],[object Object],[object Object]
DO: Resources ,[object Object],[object Object],[object Object],[object Object]
DO: Resources ,[object Object],[object Object],[object Object],[object Object]
DO: Roles and responsibilities ,[object Object],[object Object],[object Object]
DO: Realignment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Work on ‘DO’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Work on ‘DO’ Item CRDA as network Org 1 Org 2 Org 3 Org 4 Overall objectives Situational analysis ,[object Object],[object Object],[object Object],Communication objectives Key message(s) per audience Appropriate channels for each audience Activities, outputs and milestones planned Resources available (capacity, budget, time) Processes to support activities Capacity development plan Opportunities for support and allies Monitoring plan and indicators
IMPROVE! Photo credits: Steve Sawyer
Block 4: LEARN & IMPROVE
LEARN & IMPROVE: Capacities ,[object Object],[object Object],[object Object],[object Object]
LEARN & IMPROVE: Support & allies ,[object Object],[object Object],[object Object],[object Object]
LEARN & IMPROVE: Monitoring & adaptive planning ,[object Object],[object Object],[object Object],[object Object]
LEARN & IMPROVE: Integration ,[object Object],[object Object],[object Object]
Work on ‘LEARN & IMPROVE’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Work on ‘LEARN & IMPROVE ’ Item CRDA as network Org 1 Org 2 Org 3 Org 4 Overall objectives Situational analysis ,[object Object],[object Object],[object Object],Communication objectives Key message(s) per audience Appropriate channels for each audience Activities, outputs and milestones planned Resources available (capacity, budget, time) Processes to support activities Capacity development plan Opportunities for support and allies Monitoring plan and indicators
What structure for your communication strategy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What structure for your communication strategy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activities, channels, outputs? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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