Web 2 0 for enhanced (strategic) communication?

1,729 views

Published on

A quick dash in the fascinating world of the Web 2.0, the potential of these applications, the shift from traditional communication and the opportunities this provides for (strategic) communication. I gave this presentation as a short 'teaser' during a workshop on strategic communication provided for the Water and Sanitation Forum of Ethiopia in February 2010.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,729
On SlideShare
0
From Embeds
0
Number of Embeds
900
Actions
Shares
0
Downloads
29
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Web 2 0 for enhanced (strategic) communication?

  1. 1. Strategic Communication 2.0... When push comes to pull...
  2. 2. Overview <ul><li>The what? </li></ul><ul><li>The playground </li></ul><ul><li>The shift </li></ul><ul><li>The potential </li></ul><ul><li>The consequences </li></ul><ul><li>What’s in it for me </li></ul><ul><li>(you)? </li></ul>
  3. 3. The What?
  4. 4. The What? (What is the web 2.0?) <ul><li>It is : </li></ul><ul><li>Participatory </li></ul><ul><li>Interactive </li></ul><ul><li>Decentralised </li></ul><ul><li>Driven by demand, not supply </li></ul><ul><li>Powerful </li></ul><ul><li>Empowering </li></ul><ul><li>Fun and creative! </li></ul>
  5. 5. Photo credits: Douglas Fir The playground
  6. 6. The playground (1) What tools then? <ul><li>Blogs (web logs) </li></ul><ul><li>Wikis </li></ul><ul><li>Social networking </li></ul><ul><li>sites (Facebook, MySpace, Hi5 etc.) </li></ul><ul><li>Microblogging: Twitter </li></ul><ul><li>Social bookmarking ( del.icio.us ) </li></ul><ul><li>Personal tools (mindmapping, etc.) </li></ul>
  7. 7. The playground (2) How to use the tools? <ul><li>Community (embrace) </li></ul><ul><li>Conversation (engage with) </li></ul><ul><li>Careful listening (leave your ego) </li></ul><ul><li>Conviviality (invite others) </li></ul><ul><li>And the (other) 4Cs of social media: </li></ul>
  8. 8. The shift When times are good, participate When times are tough, participate more (Ben McConnell)
  9. 9. The shift What is radically different here? <ul><li>People matter more than anything </li></ul><ul><li>It is based on trust and quality </li></ul><ul><li>It is network -centric </li></ul><ul><ul><li>Network of people! </li></ul></ul><ul><ul><li>Network IT tools to connect </li></ul></ul><ul><li>YOU have the (information/ connection/ decision) power over corporations and power lobbies </li></ul><ul><li>Sharing knowledge is power! </li></ul>
  10. 10. The potential Photo credits: TechKnowTools 1+1=3
  11. 11. The potential How can you tap into it? <ul><li>Cheaper communication </li></ul><ul><li>Wider reach </li></ul><ul><li>Better adapted to demand </li></ul><ul><li>Better information filtering </li></ul><ul><li>More creative and more fun </li></ul><ul><li>On the other hand: </li></ul><ul><li>Relies on good connectivity </li></ul><ul><li>Takes time to manage </li></ul><ul><li>Requires curiosity, trial and error </li></ul><ul><li>Privacy!!! Is Big Brother watching you? </li></ul>
  12. 12. The consequences... Photo credits: Matthew Good
  13. 13. The consequences Strategic communication 2.0? <ul><li>Be helpful </li></ul><ul><li>Be interesting </li></ul><ul><li>Be social </li></ul><ul><li>Share the love </li></ul><ul><li>Pay it forward </li></ul><ul><li>Co-design your activities as you go along </li></ul><ul><li>Keep face-to-face – that’s the basis! </li></ul>
  14. 14. What’s in it for me / you?
  15. 15. What’s in it for me? i.e. for you...? <ul><li>Read, see, do more with web 2.0? </li></ul><ul><li>Play around with Twitter? </li></ul><ul><li>Start your blog? </li></ul><ul><li>Include social media in your strategy? </li></ul><ul><li>Talk with people that have experience with these tools? </li></ul>
  16. 16. Photo credits: Vernhart

×