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"Conference Hub / Resource Repository and Promotion Channels" by Donald McCann
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"Conference Hub / Resource Repository and Promotion Channels" by Donald McCann

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Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013

Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013


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  • 1. Addressing EU Market Conditions Nov 13th 2013 Don McCann
  • 2. “How can the European Commission reduce fragmentation of EU app markets and available platforms to facilitate easier access for app developers to a larger, EU-wide market?” Reducing the number of available platforms is not necessarily a good idea.
  • 3. “How can the European Commission reduce fragmentation of EU app markets and available platforms to facilitate easier access for app developers to a larger, EU-wide market?” It may be short-sighted to think in terms of an EU-wide market only.
  • 4. “How can the European Commission reduce fragmentation of EU app markets and available platforms to facilitate easier access for app developers to a larger, EU-wide market?” Revenue from non-EU countries benefits the EU considerably more.
  • 5. “How can the European Commission reduce fragmentation of EU app markets and available platforms to facilitate easier access for app developers to a larger, EU-wide market?”     Language Economic Infrastructure Cultural.
  • 6. 1. Language 2. 3. Native Country Countries Sharing Language English
  • 7. 1. Economic 2. 3. Small Grants/Loans Equipment Seek Corporate Partners
  • 8. 1. Infrastructure 2. 3. 4. Accept Incremental Improvements Build on Strengths Creativity from Adversity Strategic WiMax Deployment
  • 9. 1. Cultural 2. 3. Research Cultural Differences Presentation Kit Business Development Kit
  • 10. 1. “How can the European Commission address EU-wide regulatory issues that affect the growth of app companies?” 2. 3. 4. Continue downward pressure on data transfer costs. Strategic Deployment of WiMax Copyright Vault Standardized Nondisclosure Agreement.
  • 11. “How can the European Commission improve access of small app companies to those with the appropriate app development skills and education?”
  • 12. EXCLUSIVELY FOR E.U. APP DEVELOPERS AND CORPORATIONS ONE SOURCE FOR MANY TOOLS
  • 13. DEVELOPERS PUT FORWARD APPS OF INTEREST TO SPECIFIC COMPANIES CORPORATIONS INITIATE VIDEO CONFERENCING WITH REGISTERED DEVELOPERS USING SKYPE “It is likely that a maker of bicycles, lamps, or toothbrushes has not conceived of a way in which their products could be part of the internet of things, but there is every chance that an app developer has. The key is getting the developer and the manufacturer together.”
  • 14. • • • • CORPORATIONS ISSUE REQUESTS FOR PROPOSALS. DEVELOPERS ACCESS REQUESTS OF INTEREST OPEN TO THE WORLD NEW DEVELOPERS BECOME KNOWN
  • 15. APP DEVELOPERS SEEK INVESTORS INDIEGOGO OR KICKSTARTER MODELS NOT RESTRICTED TO INVESTORS INSIDE THE EU NEW DEVELOPER VISIBILITY TO ESTABLISHED APP COMPANIES
  • 16. ELECTRONIC COPYRIGHT VAULT HELPS PROTECT DEVEOPERS EXPOSING INTELLECTUAL PROPERTY
  • 17. ESTABLISH TRUST BETWEEN INDIVIDUALS AND CORPORATIONS INTELLECTUAL PROPERTY PROTECTED.
  • 18. • • APP JOBS LISTED FOR ALL E.U.COUNTRIES DEVELOPERS POST RESUMES WHEN LOOKING FOR WORK.
  • 19. • • • • PEOPLE BROUGHT TOGETHER ELECTRONICALLY REDUCE OFFICE SPACE OVER-HEAD POSSIBLY HIRE MORE PEOPLE REDUCE START-UP RISK DEVELOPERS MAY BE HIRED FOR SINGLE PROJECT – FREELANCE WORK
  • 20. • • • • LEARNING SPEED-DATE MARKETING OPPORTUNITIES FOR BUSINESS PARTNERS TO COME TOGETHER. MEET NEW DEVELOPERS
  • 21. • • • PRIZE FOR YEAR’S MOST SUCCESSFUL APP PRIZE FOR FIRST TIME DEVELOPERS DISCOVER NEW TALENT
  • 22. • • • DEVELOPERS CREATE SHORT DYNAMIC PRESENTATIONS, HIG HLIGHTING APP FEATURES HOSTED ON YOUTUBE, VIMEO, AN D PERHAPS ON THE EC HUB WEBSITE. RAISE VISIBILITY OF NEW DEVELOPERS
  • 23. MARKETING DISTRIBUTION SUPPORT INVESTMENT TAXES EMPLOYEE RIGHTS LIABILITY ECONOMIC INCENTIVES/GRANTS RECRUITMENT
  • 24. EDUCATED POPULATION GOOD INFRASTRUCTURE COMMON LANGUAGE RICH DIVERSITY