"App Innovation and Incubation Centres" by Savania Chinamaringa

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Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013

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"App Innovation and Incubation Centres" by Savania Chinamaringa

  1. 1. ----------Rebooting the EU App Economy --------- App - Innovation & Incubation Centres Savania Chinamaringa @SavaniaC www.savania-china.com Fraunhofer Heinrich Hertz Institute, Berlin 13 November 2013
  2. 2. The Challenges: 24 Official Languages A Complex Market Low concentration ratio = multi-platforms High risk -Rate of failure = 90%? Funding /Investment 12 Currencies/Uncertain investment market
  3. 3. The Challenges: Multi-platform Example: Italy USA Other Android 70 60 50 40 30 20 10 0 Windows BlackBerry i-OS Sept 2012 USA Android 80 70 60 50 40 30 20 10 0 EU5 Other 82 84 86 88 90 92 BlackBerry 94 Market-share of 2 main platforms - EU5* & USA Source: Kantar * Germany, Great Britain, France, Italy, Spain Windows i-OS Sept 2013
  4. 4. What’s Needed: Business Skills Technical Skills [easy access] Access a complex EU market and saturated global market Funding/Investment [Diverse] Minimize risk levels for investors and enhance success chances for entrepreneurs and start-ups To develop apps for a complex EU market and a more diverse range platforms
  5. 5. The Solution: Business Skills Funding/Investment Technical Skills [easy access] [Diverse] IICs Apps Innovation& Incubation Centres
  6. 6. The Solution: Provide Entrepreneurs and/or Developers with Business Development Skills Target Market Segment for testing Apps University-Based ICCs Technical Skills [Diverse]
  7. 7. How it works:
  8. 8. How it works: Business Model:
  9. 9. How it works: Implementation Country Coordinator Advisory Group IIC Coordinator App Development Project Teams
  10. 10. How it works: Sustainability Capital Set-up & Running Costs Significantly low – universities already have space and resources Manageable – students don’t expect to be highly paid for gaining work experience Long run Pre-agreed Equity Buy Back
  11. 11. Why it works: Winners Winner App Developers /Entrepreneurs Investors (includes EC, governments, private, VC, Angel investors etc) - University/College Students - Universities/Colleges - National/Regional Economies - How Access to business development and marketing skills Access to technical (coding) skills Can develop and test their ideas at low risk and low cost Learning environment enables innovation and experimentation High chance of accessing funding Reduced investment risk because the can only fund tried and tested ideas Opportunity to invest in Apps and human capital (can bring along students who’d supported the App development and testing) Access to a broader community of developers that they may not currently access Great opportunity to gain practical experience and use their business and/or technical skills Great opportunity for meeting future employers and business partners (entrepreneurs and investors) Environment that natures creativity, innovation and experimentation Opportunity to create their own app ideas and test them Practical/work-experience for their students Insight and research data and information (from trials, testing etc. Even failed Apps provide great learning material Potential for capital funding and equipment (from investors, successful start-ups, governments etc) Creation of value and business growth Job creation
  12. 12. Why it works: Losers
  13. 13. Thank You: Savania Chinamaringa @SavaniaC www.savania-china.com

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