My slides from a presentation for the annual event, CFO of the Year (Årets CFO) in Stockholm in November 2016, http://www.bwz.se/TALENTUM/b.aspx?vi=12&vid=642&ucrc=D3C2BFC8

1. November 2016

2. Thx to R. Wieselfors, Ericsson for photos

3. Thx to R. Wieselfors, Ericsson for photos

4. 2015

5. “We always overestimate the change
that will occur in the next two years
and underestimate the change that will
occur in the next ten.”
- Bill Gates, The Road Ahead, 1996

6. Human-like face with social intelligence
2016
http://www.furhatrobotics.com/furhat/

7. People
• “Net generation”
• 24x7 “mobile” workforce
• Knowledge via MOOCs
• Sharing not owning
• Sustainability
• Gigs and not jobs
Technology
• Broadband
• Smart phones
• Cloud
• Internet of Things
• Big Data
• Cognitive computing
• 3D printing
• Robotics/AI
• VR/AR/ Holography
Open Source IP
• Software
• Hardware
• Physibles
Convergence of…..
Finance
• Microlending/microfinance
• Crowdfunding/equity/P2P
• Cryptocurrencies
• Blockchains
• Mobile money/payments
• M2M payments

8. http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/

9. https://www.youtube.com/watch?v=jfd3k4VUYh4&t=1075s

10. https://www.youtube.com/watch?v=jfd3k4VUYh4&t=1075s

11. https://www.youtube.com/watch?v=jfd3k4VUYh4&t=1075s

12. FIRM YEAR FOUNDED NO. EMPLOYEES MKT CAP
BMW 1916 116,000 $53B
UBER 2009 7,000 $60B
MARRIOT 1927 200,000 $17B
AIRBNB 2008 5,000 $21B
WALT DISNEY 1923 185,000 $165B
FACEBOOK 2004 12,691 $315B
KODAK 1888 145,000 $30B (heyday)
INSTAGRAM 2010 13 $1B (acquisition)
2016 Parker & Van Alstyne, with Choudary – licensed under Creative Commons
Attribution-ShareAlike 4.0 International (CC BY-SA 4.0).
Something fundamental is changing

13. Pipeline – Traditional linear value chain
Supply-side economies of scale

14. • Launched June 2010
• 519 cities in >68 countries
• Limited physical assets
• 7000 employees
• USD 62.5 bln valuation
(BMW, 1916, 116,00 empl, USD 53 bln)
“Doing more with less” through a global
platform

15. Network Effects
Value rises as more people
use the platform
Metcalfe’s Law
Platform-based business models

16. PIPELINES PLATFORMS
Create Innovation
COMPANY
ROLE
Enable interactions
Consume innovation
CUSTOMER
ROLE
(Co)-create innovation
Supply-side economies of
scale
SCALING
ADVANTAG
E
Demand-side economies of
scale (network effects)
Optimize value chain and run
more efficient operations
SCALING
FOCUS
Optimize interactions and
build more networking effects
CONSUMERS COMPANY
EXTERNAL
INNOVATORS
COMPANY
Thomas Kohler, 2016

17. Community platform
Hierarchicalfirm
VS
Microsoft
~ Created by employees within
organizational boundaries
E.g., eZ Systems
~ Created by community collaborators
regardless of affiliation
Teigland, Di Gangi, & Yetis 2012
The Flipped Firm: New model of value creation?

18. Platforms enable ecosystems

19. Local Motors to print 3D cars
in its micro-factories

22. Converging technologies
3D printing Robot
Blockchain/AI
Drones/IoT
Social Robots

23. The Blockchain is the glue that is going to drive
a productivity revolution across the globe on
par with what Henry Ford did with the
automobile.
— Paul Brody, Americas Strategy Leader,
Technology Sector, Ernst & Young

24. All our knowledge is about the past, but all
our strategic decisions are about the future.
What we don’t know
we don’t know
Most of what we need to know
to make good decisions today is
outside our comprehension: We
don’t even know it’s there.
What we
know
What we know
we don’t know

25. Looking into the future?
 Forecast
− How we think the future will be
 Vision
− How we want the future to be
 Scenario
− What the future can be
Scenarios: Memories from the future
?
?
? ?

26. Galina Shubina 2016

27. Exploitation
Improving existing
value creation
activities
Exploration
Developing new
value creation
activities
Adapted from March 1991

28. Reallocating capital
The heads of many companies are not skilled at
capital allocation.……But today, capital allocation is
Job 1. And investing in today’s digital business
models is critical.
— Warren Buffet
https://hbr.org/2016/09/investors-today-prefer-companies-with-fewer-physical-assets

29. Four faces of the CFO
https://www2.deloitte.com/us/en/pages/finance/articles/gx-cfo-role-responsibilities-organization-steward-operator-catalyst-strategist.html

30. Robin Teigland
robin.teigland@hhs.se
www.slideshare.net/eteigland
@robin.teigland
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