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Blogs and RSS – Trawling the Internet for Meaning
Agenda


• What’s a Blog?
• What’s RSS?
• Why is any of this interesting?
What’s a Blog?
Blogs

• Blogs are
  – Personal Publishing
  – Getting to be very influential
     •   Infoworld (technology)
     •   Sco...
What’s a Blog?

• I started to notice
  blogs about 2 years
  ago
What’s a Blog

• My first thought was
  – How hard could it be?
  – So I set out to implement my own blogging
    tools
  ...
What’s a Blog




An Ad-hoc editorial page
What’s a Blog

• At first, I had no
  idea how this would
  work
Searching for
  Readers
Interest

• The first few months,
  readership was light


               RSS Came up. What?
Interest

• RSS
• http://backend.userland.com/rss
• It turns out that Syndication is very important
RSS and
Aggregation
RSS

• RSS is an XML format
  – A channel
  – Items in a channel
    • Title
    • Link
    • Description
RSS Channel

- <channel>
  - <title>Cincom Smalltalk Blog - Smalltalk with Rants</title>
  - <link>http://www.cincomsmallt...
RSS Item

-   <item>
    -   <title>Another Smalltalk?</title>
    -   <link>http://www.cincomsmalltalk.com/blog/blogView?...
RSS

• The format is a rich, extensible way to convey a
  headline service
RSS

• So I added an RSS Feed

• Traffic went up!

• Still had no idea what it
  was good for
Aggregators
BottomFeeder
Aggregators

• There are tons of them

• http://www.hebig.org/blogs/archives
  /main/000877.php
Aggregators

• Working on BottomFeeder drove the
  blog, and vice-versa
• As we added features to
  BottomFeeder, I added ...
Why Should You
    Care?
What’s it Good For

• You Control the Vertical
What’s it Good For?

• An opt-in audience
What’s it Good For?

• We use it extensively at Cincom
  –   PR feed
  –   Feeds for our Bug reporting
  –   Feeds for our...
Product Managers

• Publicize your product
  – Tech features
  – What problem it solves
  – Who should want it
  – MS does...
Technical Leads

• What the product does
• How it does it
• Gain ‘tech cred’
Marketers



• What does your
  company do?
  – Connect with actual
    people
Summary
Summary

• So what’s all this being used for
  –   Publicity
  –   Project Management
  –   Marketing
  –   Community Buil...
Contact Info

• James Robertson
  – Jarober@gosmalltalk.com
  – Jrobertson@cincom.com
• BottomFeeder
  – http://www.cincom...
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Blogs and RSS – Trawling the Internet for Meaning

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Blogs and RSS – Trawling the Internet for Meaning

(ESUG 2004, Koethen)

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Transcript of "Blogs and RSS – Trawling the Internet for Meaning"

  1. 1. Blogs and RSS – Trawling the Internet for Meaning
  2. 2. Agenda • What’s a Blog? • What’s RSS? • Why is any of this interesting?
  3. 3. What’s a Blog?
  4. 4. Blogs • Blogs are – Personal Publishing – Getting to be very influential • Infoworld (technology) • Scoble (MS Evangelist) • InstaPundit, Andrew Sullivan (politics) • Etc
  5. 5. What’s a Blog? • I started to notice blogs about 2 years ago
  6. 6. What’s a Blog • My first thought was – How hard could it be? – So I set out to implement my own blogging tools – This turned out to involve a lot more than I thought
  7. 7. What’s a Blog An Ad-hoc editorial page
  8. 8. What’s a Blog • At first, I had no idea how this would work
  9. 9. Searching for Readers
  10. 10. Interest • The first few months, readership was light RSS Came up. What?
  11. 11. Interest • RSS • http://backend.userland.com/rss • It turns out that Syndication is very important
  12. 12. RSS and Aggregation
  13. 13. RSS • RSS is an XML format – A channel – Items in a channel • Title • Link • Description
  14. 14. RSS Channel - <channel> - <title>Cincom Smalltalk Blog - Smalltalk with Rants</title> - <link>http://www.cincomsmalltalk.com/blog/blogView</link< - <description>Cincom Product Manager</description> - <webMaster>jrobertson@cincom.com</webMaster> - <lastBuildDate>Mon, 09 Jun 2003 20:21:27 EDT</lastBuildDate> - </channel>
  15. 15. RSS Item - <item> - <title>Another Smalltalk?</title> - <link>http://www.cincomsmalltalk.com/blog/blogView?showComment s=true&entry=3232634632</link> - <description>Alan Knight's <a href="http://www.cincomsmalltalk.com/blog/blogView?showCommen ts=true&entry=3232543412">comment here</a> led me to <a href="http://www.ambrai.com/">ambrai.com</a> - not a lot of details, but it looks like a native Macintosh Smalltalk is busy being born!</description> - <category>smalltalk</category> - <pubDate>Mon, 09 Jun 2003 18:03:52 EDT</pubDate> - </item>
  16. 16. RSS • The format is a rich, extensible way to convey a headline service
  17. 17. RSS • So I added an RSS Feed • Traffic went up! • Still had no idea what it was good for
  18. 18. Aggregators
  19. 19. BottomFeeder
  20. 20. Aggregators • There are tons of them • http://www.hebig.org/blogs/archives /main/000877.php
  21. 21. Aggregators • Working on BottomFeeder drove the blog, and vice-versa • As we added features to BottomFeeder, I added features to the blog
  22. 22. Why Should You Care?
  23. 23. What’s it Good For • You Control the Vertical
  24. 24. What’s it Good For? • An opt-in audience
  25. 25. What’s it Good For? • We use it extensively at Cincom – PR feed – Feeds for our Bug reporting – Feeds for our Wikis – Feeds for our Version control tool • There’s support for this for CVS as well
  26. 26. Product Managers • Publicize your product – Tech features – What problem it solves – Who should want it – MS does a lot of this – 400+ Softies are blogging now – We do a lot for Cincom Smalltalk – there are 14 bloggers for CST at http://www.cincomsmalltalk.com/userblogs
  27. 27. Technical Leads • What the product does • How it does it • Gain ‘tech cred’
  28. 28. Marketers • What does your company do? – Connect with actual people
  29. 29. Summary
  30. 30. Summary • So what’s all this being used for – Publicity – Project Management – Marketing – Community Building – Communication
  31. 31. Contact Info • James Robertson – Jarober@gosmalltalk.com – Jrobertson@cincom.com • BottomFeeder – http://www.cincomsmalltalk.com/BottomFeeder • Blog – http://www.cincomsmalltalk.com/CincomSmalltalkWiki/ CSTBlogModule
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