One month I was a web designer, the next I co-owned an existing tech media company. php[architect] is a boutique publishing brand that is well known in the PHP developer world. When our newly-minted four person company was asked to take over the brand (because the founder wanted to move on), we jumped at the opportunity. We took over a monthly magazine, tech books, training and two national conferences. As the sole designer in a band of developers, I was the most concerned. After several months, we worked out a content workflow (that ended in both digital and print) that made it possible for just four people to run a thriving boutique media company. This is how we did it.