Designing a Culture of Design

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67 likes•39,495 views

Learn how to create a culture of design at work, the signs of a design averse culture, and how anyone, even the intern, can become a design culture change agent. Presented by Chris Avore at Webvisions NYC on April 4 2014

Design Business

Designing a
Culture of Design
Chris Avore
@erova
Aaron Irizarry
@aaroni
April 4 2014Webvisions New York

people are
thinking
talking
writing
about culture

The Deﬁning Elements of a Winning Culture
There’s No Such Thing as a Culture Turnaround
A Winning Culture Keeps Score
How to Engender a Performance Culture

Inspiring Design
Thinking in a
Predictable
Corporate Culture
Catherine Courage MX 2013

Bringing Change to Life:
Transforming Culture
through a
Passion for Design
Bill Scott MX 2014

Becoming a
Change Agent
Carrie Hane Dennison IA Summit 2014

Recreating A Design
Culture at Scale
Phil Gilbert Monki Gras 2014

Building UX and
Design Culture at GE
Greg Petroff MX 2012

A respectful, multi-team collaborative
working environment where designers
are empowered to effectively solve
business problems via exploration,
iteration, and validation.

in soviet
russia
if you
don’t
change
culture
culture
changes
you

in soviet
russia
if you
don’t
change
culture
culture
changes
you
AT YOUR JOB

It used to be that when we said we were
going to be design-driven, the
engineers said, “Well, here’s the
technology constraints.”
!
The product manager said, “Well, here’s
the thing we have to solve,” and then
gave it to the designers and said…
http://www.businessweek.com/articles/2014-03-20/intuit-how-design-drove-its-turnaround

Make it pretty before
it ships.
http://www.businessweek.com/articles/2014-03-20/intuit-how-design-drove-its-turnaround

features | requirements | solutions
Features
Requirements
Deadlines

deliver the
planned thing
deliver the
right thing>

First of all, we made
sure everybody in the
company had a visceral
experience of what great
design was like.
Kaaren Hanson

A culture of quality requires
employees to apply skills and make
decisions in highly ambiguous but
critical areas while leading them
toward deeper reﬂection about the
risks and payoffs of their actions.
Creating a Culture of Quality
http://hbr.org/2014/04/creating-a-culture-of-quality/

Chris Avore
@erova
avore@erova.com
#wvnyc

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