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Designing a
Culture of Design
Chris Avore
@erova
Aaron Irizarry
@aaroni
April 4 2014Webvisions New York
people are
thinking
talking
writing
about culture
The Defining Elements of a Winning Culture
There’s No Such Thing as a Culture Turnaround
A Winning Culture Keeps Score
How to Engender a Performance Culture
Inspiring Design
Thinking in a
Predictable
Corporate Culture
Catherine Courage MX 2013
Bringing Change to Life:
Transforming Culture
through a
Passion for Design
Bill Scott MX 2014
Becoming a
Change Agent
Carrie Hane Dennison IA Summit 2014
Recreating A Design
Culture at Scale
Phil Gilbert Monki Gras 2014
Building UX and
Design Culture at GE
Greg Petroff MX 2012
why now?
why us?
why me?
#humblebrag
#humblebrag
Culture of Design?
What is a
unwritten rules
behavior patterns
& norms
shared values
meanings
assumptions
A respectful, multi-team collaborative
working environment where designers
are empowered to effectively solve
business problems via exploration,
iteration, and validation.
in soviet
russia
if you
don’t
change
culture
culture
changes
you
in soviet
russia
if you
don’t
change
culture
culture
changes
you
AT YOUR JOB
design
averse
culture
design
culture
It used to be that when we said we were
going to be design-driven, the
engineers said, “Well, here’s the
technology constraints.”
!
The product manager said, “Well, here’s
the thing we have to solve,” and then
gave it to the designers and said…
http://www.businessweek.com/articles/2014-03-20/intuit-how-design-drove-its-turnaround
Make it pretty before
it ships.
http://www.businessweek.com/articles/2014-03-20/intuit-how-design-drove-its-turnaround
features | requirements | solutions
Features
Requirements
Deadlines
control
opaque
risk averse
deliver the
planned thing
deliver the
right thing>
safely stifled
relaxed culture design culture!=
Culture of design
Culture of design
Design culture in
Practice
good design is good business
First of all, we made
sure everybody in the
company had a visceral
experience of what great
design was like.
Kaaren Hanson
Culture
Craft the
Where to start?
Role Title Place
independent
specialistsgeneralists
the right people
promote your successes
Find
sponsors
advocates
allies
Shared creation
Incremental
change is okay
External promotion
Be present
So Why
Bother?
Adapt to change
Greater Trust
Shared accountability
Passive Transparency
Fail fast, learn faster.
Actually have fun
Have fun
Ongoing Process
A culture of quality requires
employees to apply skills and make
decisions in highly ambiguous but
critical areas while leading them
toward deeper reflection about the
risks and payoffs of their actions.
Creating a Culture of Quality
http://hbr.org/2014/04/creating-a-culture-of-quality/
A culture of quality requires
employees to apply skills and make
decisions in highly ambiguous but
critical areas while leading them
toward deeper reflection about the
risks and payoffs of their actions.
Creating a Culture of Quality
http://hbr.org/2014/04/creating-a-culture-of-quality/
Chris Avore
@erova
avore@erova.com
#wvnyc

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