LinkedIn Demographic Data Jun08
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LinkedIn Demographic Data Jun08

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Advertising demographic info for LinkedIn users.

Advertising demographic info for LinkedIn users.

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http://doteduguru.com 4239
http://www.idea.lt 2329
http://zz.typepad.com 591
http://www.techcrunch.com 571
http://www.thetypical.com 436
http://agenciablog.net 422
http://www.camillejourdain.fr 369
http://techcrunch.com 231
http://www.onlinemarketing-trends.com 219
http://jp.techcrunch.com 212
http://www.shuai.me 190
http://blog.moovement.com 175
http://successwithlinkedin.wordpress.com 155
http://www.robgonda.com 144
http://valleywag.com 143
http://fr.techcrunch.com 142
http://www.umsl.edu 131
http://success.hubspot.com 130
http://www.slideshare.net 125
http://internetbusiness.learnhub.com 124
http://www.online-recruiting.net 119
http://netadblog.com 72
http://internetbusiness.nuvvo.com 65
http://www.leadsexplorer.com 57
http://aboutfacemedia.com 50
http://www.geeksandcom.com 49
http://cloudrecruiting.net 48
http://takemetoyourleader.com 48
http://socialstorytellers.aboutfacemedia.com 47
http://webcache.googleusercontent.com 44
http://www.latinocean.com 34
http://blog.aboutfacemedia.com 27
http://dramrollonline.blogspot.jp 26
http://www.leuk.de 24
http://www.client-bridge.com 23
http://www.marketinginnovatie.org 21
http://dramrollonline.blogspot.com 18
http://sidewalk.goube.org 17
http://omcareers.learnhub.com 16
http://web-marketing.zako.org 15
http://socialmediatoday.com 15
http://translate.googleusercontent.com 14
http://selfloud.net 14
http://www.agenciablog.net 13
http://www.propaganda-online.nl 11
http://www.destinationtalent.com.au 11
http://sob.project.local 8
http://activerain.com 8
http://learnhub.com 7
http://www.benjaminbloom.net 5
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LinkedIn Demographic Data Jun08 LinkedIn Demographic Data Jun08 Presentation Transcript

  • The LinkedIn Professional At A Glance Source: @plan Summer 2008 Average Age 41 Household Income $109,703 Male 64% Comp Index Rank HHI $100K+ 53.5% 210 1 Own Smartphone/PDA 34% 430 1 College Grad/Post Grad 80.1% 156 2 Business Decision Maker 49% 185 13 EVP/SVP/VP 6.5% 317 4
  • The LinkedIn Audience: The New In fluencers
    • A Younger , More Affluent , More Influential And Harder-To-Find Audience Than The Leading Business Sites
    Source: @plan Summer 2008 Property Average Age Average HHI %Comp Co Size <100 % Comp Business Decision Makers % Comp That Read Business Magazine Last 30 Days LinkedIn 41 $109,703 26% 49% 29% WSJ.com 48 $101,701 18% 40% 45% Forbes.com 47 $93,896 18% 38% 47% BusinessWeek.com 48 $95,668 18% 42% 51%
  • LinkedIn Members: Educated & Affluent
    • 95% Are College Educated
      • 37% Are Post-Grads
    • LinkedIn Is Ranked #1 For Comp of A25-54 HHI $150K+ (Index 338)
      • Average HHI is $110K
    • 24% Have A Portfolio Value of $250K+
    Source: @plan Summer 2008
  • Financial Profile
    • Average HHI $109,780
    • 24% Have A Portfolio Value of $250K+
      • 56% Have An Account With An Online Brokerage
      • 60% Have An Account With An Offline Brokerage
    • 85% Viewed/Paid Bills Online in Last 30 Days
    • 53% Monitored/Viewed Stocks Online in Last 30 Days
    • Types of Securities Owned:
      • Money Market Funds: 35%
      • Shares of Stock: 30%
      • Self-directed IRA: 26%
      • Mutual Fund (Stock) 20%
      • Mutual Fund (Index) 15%
    • Credit Card Ownership
      • American Express: 38%
      • Visa: 67%
      • MasterCard: 53%
      • Discover: 20%
    Source: @plan Summer 2008
  • Business Decision Makers
    • Job Titles:
      • C-Level Executives 7.8%
      • EVP/SVP 6.5%
      • Senior Management: 16%
      • Middle Management: 18%
    • 50% Are Business Decision Makers In Their Companies
      • Computer Software DM/Influencer: 32%
      • Computer Hardware DM/Influencer: 22%
      • Business Consulting Services: 18%
      • IT Consulting DM/Influencer: 17%
      • Office Supplies DM/Influencer: 17%
      • Business Equipment DM/Influencer: 20%
      • Printing DM/Influencer: 12%
      • Travel Services DM/Influencer: 12%
    • Purchased in The Last Year For Their Business:
      • Computer Hardware 30%
      • Software 22%
    Source: @plan Summer 2008
  • LinkedIn Delivers Small Business Source: @plan Summer 2008
  • LinkedIn Delivers Business Decision Makers Source: @plan Summer 2008
  • LinkedIn Delivers Software Decision Makers Source: @plan Summer 2008
  • LinkedIn Delivers Hardware Decision Makers Source: @plan Summer 2008
  • LinkedIn Delivers Business Consulting Decision Makers Source: @plan Summer 2008
  • LinkedIn Delivers IT Consulting Decision Makers Source: @plan Summer 2008
  • LinkedIn Delivers Marketing Services Decision Makers Source: @plan Summer 2008
  • LinkedIn Delivers Travel Services Decision Makers Source: @plan Summer 2008
  • LinkedIn Delivers iTunes Fans
    • Over 3,000,000 LinkedIn Members Used iTunes in the Last 30 Days
    Source: @plan Summer 2008
  • LinkedIn Delivers PC Buyers
    • Over 2,300,000 LinkedIn Members Have More Than 3 PCs In Their Home
    Source: @plan Summer 2008
  • LinkedIn Delivers Mobile Professionals
    • Over 1,800,000 LinkedIn Members Own A PDA/Smartphone (Blackberry, Treo, etc)
    • LinkedIn is the #1 site for composition of PDA/Smartphone Owners (Index 430)
    Source: @plan Summer 2008
  • LinkedIn Members Are In The Groundswell
    • Over 2,500,000 LinkedIn Members Researched/Reviewed Products Online Last Month
    Source: @plan Summer 2008
  • LinkedIn Members Are In The Groundswell
    • Over 1,900,000 LinkedIn Members Looked For or Gave Advice Online Last Month
    Source: @plan Summer 2008
  • LinkedIn Delivers C-Levels At Small Businesses
    • LinkedIn Ranks #14 and Indexes 215 for Comp of C-Level Executives At Businesses With <10 Employees
    Source: @plan Summer 2008
  • LinkedIn Delivers More Corporate C-Level Executives
    • LinkedIn Ranks #8 and Indexes 483 for Comp of Corporate C-Level Executives
    Source: @plan Summer 2008
  • LinkedIn Delivers More C-Level Executives Source: @plan Summer 2008
  • LinkedIn Delivers More VPs
    • LinkedIn Ranks #4 And Indexes 317 In Reaching VPs
    Source: @plan Summer 2008
  • LinkedIn Delivers Business Travelers
    • LinkedIn Ranks #2 and Indexes 224 against “Traveled for Business in Last 3 Months”
    Source: @plan Summer 2008
  • LinkedIn Delivers Heavy Tech Spenders
    • LinkedIn Ranks #1 In The Competitive Set and Indexes 534 against “Computer Hardware – Heavy Spending (Last 6 mos)”
    Source: @plan Summer 2008
  • LinkedIn Members Are Well-Read
    • Over 1,360,000 LinkedIn Members Report “Heavy Spending” For Books in the Past 6 Months
    • LinkedIn Ranks #1 In The Competitive Set and Indexes 240 against “Books – Heavy Spending (Last 6 mos)”
    Source: @plan Summer 2008
  • LinkedIn Delivers Female Professionals
    • LinkedIn Ranks #1 In The Competitive Set against “Employed Women”
    Source: @plan Summer 2008
  • LinkedIn Delivers Car Renters
    • LinkedIn Ranks #1 In The Competitive Set and #15 overall against “1+ Car Rentals for Business” Last 30 Days
    Source: @plan Summer 2008
  • LinkedIn Delivers The Next Generation of Luxury Car Buyers
    • LinkedIn Ranks #1 In The Competitive Set and #5 overall against “Car/Truck Segment: Entry Luxury”
    Source: @plan Summer 2008
  • LinkedIn Delivers Affluent Individuals
    • LinkedIn Ranks #1 Overall And Indexes 210 in “Household Income $100K+”
    • LinkedIn Delivers More than 2,850,000 Individuals With HHI $100K+
    Source: @plan Summer 2008
  • LinkedIn Delivers Affluent Individuals
    • LinkedIn Ranks #2 Overall and Indexes 258 in “Household Income $150K+”
    • LinkedIn Delivers More than 1,350,000 Individuals With HHI $150K+
    Source: @plan Summer 2008
  • LinkedIn Delivers Frequent Business Fliers
    • LinkedIn Ranks #1 and Indexes 285 against “Traveled for Business in Last 3 Months – Any Airline”
    • LinkedIn Ranks #1 and Indexes 256 against “1+ Round Trip Flight For Business in Last 30 Days”
    • LinkedIn Ranks #1 in Competitive Set and Indexes 345 for “3+ Flights For Business in Last 30 Days”
    Source: @plan Summer 2008