4. KEY INSIGHT
MILLENNIALS
FINANCIAL REALITY
MILLENNIALS want EMPOWERMENT
with regards to their FINANCES,
but they do not know how to TRACK and MANAGE
their SPENDING, yet they do not feel
they deserve a FINANCIAL PLANNER
5. CONCEPT
FINANCIAL PLANNER
IN YOUR POCKET
convenience empowerment
advice meaning education
context relevance
GUIDANCE
awareness enabling real-time
8. PRODUCT
MOBILE APP
FINANCES ON-THE-GO
Verizon
8:23 AM
100%
Sunday
30
App Store
Settings
Weather
Calendar
Clock
Camera
Photos
App Store
Notes
Twitter
Facebook
Reminders
Movies
Music
Pocket
iTunes Store
Facetime
Maps
Phone
Mail
Messages
Safari
pocket
by
9. 12:34 AM
Verizon
100%
pocket
12:34 AM
Verizon
100%
consult
pocket
WELCOME!
pocket is your personal
finance planner on-the-go
pocket is here for you
when you need it
and where you need it
WHERE DO YOU THINK YOU SPEND MOST
OF YOUR MONEY?
Food
Entretainment
Clothing
Personal Care
Home Goods
Rent
Utilities
Other:
WHAT IS YOUR #1 CONCERN REGARDING
YOUR FINANCES?
GET STARTED
Paying off your student loan
Paying your monthly bills on time
Saving for the future
have your consultation
Other:
WHAT ARE YOUR SHORT-TERM SAVING GOALS?
Game/Concert Ticket
Season Clothes
Home Improvement
balance
goals
pocket
rewards
help
balance
goals
Trip
Other:
pocket
rewards
help
10. 12:34 AM
Verizon
100%
pocket
Verizon
pocket
12:34 AM
100%
chat
How can I help you?
CHECK IN
I just saw a coat at NORTH
FACE that is a little over $75,
where would I have to reduce
my spendings to afford it?
update your consultation
TALK to pocket
CHAT with pocket
You can use this week’s JT
concert savings or reduce this
week’s coffee purchases to two.
UPDATES
Great! Please change my savings Send
Last purchase: CHIPOTLE 12/07/13
HEY! THE NORTH FACE is around the corner
Q W E R T Y U I O P
You have $75 to spend on WINTER CLOTHES
A S D F G H J K L
Treat yourself! Free STARBUCKS coffee
balance
goals
pocket
rewards
Z X C V B N M
help
123
space
return
11. 12:34 AM
Verizon
100%
balance
12:34 AM
Verizon
balance
total
Search transactions
100%
Search transactions
TRANSACTIONS
$2,048.00
TOTAL
100%
balance
total
Search transactions
ACCOUNT 0000
12:34 AM
Verizon
TRANSACTIONS
CATEGORIES
WEEKLY
TOTAL CATEGORIES
WEEKLY
available balance
$76.98
FOOD
restaurants/groceries
$100.00
WEEK #1
$152.01
december 2013
$325.00
TRANSACTIONS
TOTAL
CATEGORIES WEEKLY
$8.66
CHIPOTLE 12/07/13
university, minneapolis, mn
$2,048.00
$30.00
MANN THEATHERS INC 12/06/13
downtown, minneapolis, mn
WIRE TRANSFER 12/05/13
university, minneapolis, mn
$2,056.66
$1,200.00
$25.04
downtown, minneapolis, mn
goals
pocket
$8.66
university, minneapolis, mn
LUNDS GROCERY STORE 12/04/13
downtown, minneapolis, mn
$68.32
$95.04
UTILITIES
electricity/heat/cable
$250.00
$886.66
rewards
help
CHIPOTLE 12/07/13
XCEL ENERGY 12/05/13
downtown, minneapolis, mn
balance
goals
pocket
$25.04
rewards
help
$8.66
university, minneapolis, mn
MANN THEATHERS INC 12/06/13
$30.00
XCEL ENERGY 12/05/13
$25.04
LUNDS GROCERY STORE 12/04/13
$68.32
MACY’S 12/03/13
$19.99
downtown, minneapolis, mn
downtown, minneapolis, mn
downtown, minneapolis, mn
$2,086.66
XCEL ENERGY 12/05/13
balance
CHIPOTLE 12/07/13
downtown, minneapolis, mn
balance
goals
pocket
rewards
help
12. 12:34 AM
Verizon
goals
Verizon
12:34 AM
overview
100%
goals
100%
OVERVIEW
WINTER CLOTHES
$75.01
MACY’S 12/03/13
$19.99
MONTHLY SAVINGS
$35.00
september-december 2013
SHORT-TERM
downtown, minneapolis, mn
JT CONCERT
november 2013
WINTER CLOTHES
$100.00
MARSHALLS 11/29/13
$5.00
downtown, minneapolis, mn
REDUCE SPENDINGS BY 10%
MONTHLY SAVINGS
$23.00
MONTHLY SAVINGS
$42.00
october 2013
SKI TRIP
september 2013
LONG-TERM
STUDENT LOAN
balance
goals
pocket
rewards
help
balance
goals
pocket
rewards
help
13. 12:34 AM
Verizon
Verizon
100%
12:34 AM
100%
help
rewards
OVERVIEW
Winter clothes
THE NORTH FACE
0.2 miles
COLUMBIA SPORTSWEAR
0.5 miles
MACY’S
1.5 miles
MIDWEST MOUNTAINEERING
2.5 miles
THRIFTY OUTFITTERS
2.6 miles
uptown, minneapolis, mn
x1
x0
x3
uptown, minneapolis, mn
SMALL REWARDS
FREE STARBUCKS COFFEE
due 12/31/13
$2.00 OFF GLOVES
USE SAVE
USE SAVE
due 02/14/14
1% CASH BACK AT LUNDS
due 12/19/13
USE SAVE
downtown, minneapolis, mn
west bank, minneapolis, mn
west bank, minneapolis, mn
Q W E R T Y U I O P
BIG REWARDS
A S D F G H J K L
UPGRADE SEATING FOR JT CONCERT
due 03/31/14
USE
Z X C V B N M
123
balance
goals
pocket
rewards
help
space
return
19. BENEFITS
potential
alliances
FOR US BANK
BRIDGING THE GAP
lasting relationships
ability to connect
customer
loyalty
and retention
daily interaction
relevant
and compelling
product
insights
cross sell
financial products
