1. Twitter Tales
Secrets to Branding

2. Chief Experience Officer (CXO)
Peanut Butter Media
Caroline Collective
4820 Caroline
Houston, TX 77004
Twitter: @ericaogrady
Email: erica@peanutbuttermedia.com

3. Chief Experience Officer (CXO)
Peanut Butter Media
Caroline Collective
4820 Caroline
Houston, TX 77004
Twitter: @ericaogrady
Email: erica@peanutbuttermedia.com
@ericaogrady

4. What We’ll Cover
• Twit-History
• Corporate Twitter Tales
• Twitter in Politics
• Twitter for Personal Branding
• Twitter as an Emergency Broadcast System
• Twitter Tools
• Twitiquette

5. A Happy Accident

6. Blogger, Odeo, Twitter - OH MY!!!

8. 69,743rd Person to Join Twitter
@davidgwallace was the 15,074,191st Person to Join
Twitter

9. My First Tweet!

11. Embrace
The Chaos

12. Corporate Twitter Tales

13. FreshBooks.com

16. Zappos.com

20. Comcast.com

24. Twitter in Politics

25. http://election.twitter.com/

32. Twitter for Personal
Branding

33. @Pistachio aka Laura Fitton

34. @LionelatDell aka Lionel Menchaca

35. @tofuchica aka Lauren &
@natalielent

36. Entertainment Weekly
Emmy Party

37. @tofuchica aka Lauren &
@natalielent

38. @therealbritney aka Britney Spears

40. Twitter as an
Emergency Broadcast
System

41. @jamesbuck

42. @LAFD aka LA Fire Department

43. @MountainViewPD

44. @hurricaneike

45. @Lassberg aka Kranky Karl

47. Twitter Tools

48. Quick Demo
•Twitter Search - formerly Summize
•Twhirl.org
•Tweetdeck.com
•Twellow.com

49. Twitiquette

50. Follow Interesting
Tweeple, but don’t
follow everyone!

51. Influence

52. Conventional
‣ Change others’ minds
‣ Debate
‣ Compete
‣ Prevail

53. New Influence
‣ Change your mind
‣ Dialogue
‣ Admire
‣ Engage

56. Chief Experience Officer (CXO)
Peanut Butter Media
Caroline Collective
4820 Caroline
Houston, TX 77004
Twitter: @ericaogrady
Email: erica@peanutbuttermedia.com

57. Chief Experience Officer (CXO)
Peanut Butter Media
Caroline Collective
4820 Caroline
Houston, TX 77004
Twitter: @ericaogrady
Email: erica@peanutbuttermedia.com
@ericaogrady

58. Photo Credits
http://flickr.com/photos/cupcake_eater/2721122278/
http://flickr.com/photos/mathmandan/113738733/
http://flickr.com/photos/david-trattnig/262091025/
http://flickr.com/photos/sunclover/287326541/
http://flickr.com/photos/missrogue/2611607790/