The document discusses theories for connecting with audiences and marketing to them, including uses and gratifications theory and the AIDA model. Uses and gratifications theory suggests that content must fulfill identification, education, entertainment or social interaction needs. The AIDA model proposes creating awareness, interest, desire and action among viewers. There are three types of audiences: primary audiences are the main target who most want the product; secondary audiences engage through social contacts; and tertiary audiences view due to liking someone in the content.

1. Audience
Theories
(in my trailer)

2. Uses and Gratifications
Katz and Blumler suggested that something has to fulfil at least one of the
following for us to connect with it.
1. IDENTIFY: being able to recognise the product or person in front of
you, aspiration to be someone else.
My protagonist is a typical teenager, as is my antagonist so they are
identifiable to my target audience.
2. EDUCATE: being able to acquire information or knowledge.
N/A
3. ENTERTAIN: getting enjoyment from what you’re consuming/
escapism from worries.
My horror trailer is entertaining and keeps the audience captivated through
the use of plot twists for example.
4. SOCIAL INTERACTION: the ability to produce a topic of conversation
or spark debates.
Generally people watch horror films with their friend and thus, discussion
follows.

3. A.I.D.A
The AIDA theory is a marketing theory which I can apply to
my poster.
Awareness : My poster would attract attention because of
it’s unsettling image with the blacked-out eyes.
Interest : Having an awareness of the film leads to intrigue
and research into the plot and cast
Desire: Sees the date on the poster and desires to see the
film
Action: Watches the trailer and plans to see the film

4. Types of Audiences
There are three main types of audiences:
1. Primary audience is the main body of viewers, the
target audience who are the most attracted to the
product: they would watch my trailer because they love
horror movies.
2. Secondary audiences are the people in contact with the
primary audience ie. Their friends/family who would
watch the trailer with/because of their friend/relative.
3. Tertiary audiences are those who would only watch or
view a media product to see someone that they like
who’s in it.